公开(公告)号：US20210365997A1

公开(公告)日：2021-11-25

申请号：US17396814

申请日：2021-08-09

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow ,  Scott Daniel Menzer ,  Michael William Stevenson McNeeley

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device, a first notification of an ad space from a seller, identifying ad conditions corresponding to an ad space inventory to which the ad space belongs comprising a first condition that identifies an allowed creative media type for the ad space inventory, sending a second notification requesting a bid on the ad space to bidders, each bidder representing a respective buyer, receiving bids from the bidders, each bid corresponding to a respective bid price, buyer, and a creative, determining that a first bid of the bids corresponds to a first creative having a media type different from the allowed creative media type, and identifying a preexisting arrangement between the buyer corresponding to the first bid and the seller and, based thereon, allowing the first creative to be served to the ad space.

公开(公告)号：US11134311B2

公开(公告)日：2021-09-28

申请号：US16786226

申请日：2020-02-10

Applicant: Xandr Inc.

Inventor： Anthony F. Bonvolanta ,  Roland N. Noll ,  Scott G. Crawford ,  Steven Plesnarski ,  Hans J. Fischmann

IPC: H04N7/10 ,  H04N21/458 ,  H04N21/478 ,  H04N21/234 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, transmitting a first request that includes a key, wherein the key identifies: a processing system that is a targeted recipient of an advertisement, a stream in which a primary content item is being provisioned to the processing system, and a service provider, based at least in part on the transmitting of the first request, obtaining information pertaining to an advertisement from a device of the service provider, and inserting the information within a portion of the stream corresponding to a break in the primary content item. Other embodiments are disclosed.

公开(公告)号：US20210258390A1

公开(公告)日：2021-08-19

申请号：US17307711

申请日：2021-05-04

Applicant: Xandr Inc.

Inventor： Stephen Williams ,  Scott Menzer

IPC: H04L29/08 ,  G06Q30/02

Abstract: Systems and methods for building a device graph for cooperative device identification are disclosed. Various information is received at a computing system over a communications network, include information defining a relationship between (i) a unique identifier associated with a first device of a user and (ii) a unique identifier associated with the user, and information defining a relationship between (i) a unique identifier associated with a second device of the user and (ii) the unique identifier associated with the user. The unique identifiers associated with the devices are each mapped to the platform-wide identifier based at least in part on the unique user identifier. A device graph comprising a plurality of device nodes is constructed, with related device nodes connected by one or more edges. Nodes representing the devices are linked based on a relationship identified between them using the platform-wide identifier.

公开(公告)号：US20210248551A1

公开(公告)日：2021-08-12

申请号：US17244537

申请日：2021-04-29

Applicant: Xandr Inc.

Inventor： Craig Miller ,  Charles Douglas Cosman ,  Thomas Evenson ,  Eric Smith ,  Calvin Legh ,  Thomas Shields ,  Aaron Martin

IPC: G06Q10/08

Abstract: Techniques are disclosed for advantageously forecasting an inventory of a product having a particular duration (e.g., video content). The technique can include determining the particular configuration (e.g., maximum number of impressions, maximum amount of time permitted) of breaks identified within an impression log. Based on the number of breaks and the configurations of the breaks, the technique can forecast a future inventory of the product. In some implementations, the disclosed technique can identify an amount of a previous break that was not filled with video content. These forecasts can enable product sellers to better communicate with their customers, negotiate supply contracts, price their products, plan for business operations, etc.

公开(公告)号：US20210224862A1

公开(公告)日：2021-07-22

申请号：US16748259

申请日：2020-01-21

Applicant: Xandr Inc.

Inventor： Moussa Taifi ,  Yana Volkovich ,  Carlos Eduardo Rodriguez Castillo

IPC: G06Q30/02 ,  G06N20/00 ,  G06K9/62

Abstract: Aspects of the subject disclosure may include, for example, receiving from a campaign manager device information defining a line item in an online advertising system, including receiving information defining constraints for the line item. The subject disclosure may further include collecting browsing history information for targetable users matching the constraints for the line item, generating a machine learning model to rank the targetable users and building a new segment based on users ranked by the model. The subject disclosure may further include providing, to the campaign manager device, a recommendation to add the new segment to the line item, receiving from the campaign manager device an indication to attach the new segment to the line item, and subsequently, providing advertisement content to targeted users according to the line item including the new segment. Other embodiments are disclosed.

公开(公告)号：US11032605B1

公开(公告)日：2021-06-08

申请号：US15943375

申请日：2018-04-02

Applicant: XANDR INC.

Inventor： Eric M. Hoffert ,  Jeffrey Weiss ,  Vikki Pitts ,  Alexander Krassel ,  Yevgeniy Nisman ,  Radhika Shivapurkar

IPC: H04N21/438 ,  H04N21/6543 ,  H04N21/433 ,  H04N21/472 ,  H04N21/466 ,  H04N21/4782 ,  H04N21/234

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page, the content being associated with a digital video; determining that the likelihood exceeds a threshold and, based thereon: identifying the digital video associated with the content; obtaining a copy of a video file including the digital video and an initial portion that precedes the digital video; initiating a video player for displaying the digital video; determining a start location in the video file where the initial portion ends and the digital video begins; and configuring the video player to begin playing the video file from the start location when the user selects the content.

公开(公告)号：US20210084370A1

公开(公告)日：2021-03-18

申请号：US17018770

申请日：2020-09-11

Applicant: Xandr Inc.

Inventor： Peter Campbell Doe

IPC: H04N21/442 ,  H04N21/81 ,  H04N21/45 ,  H04N21/472 ,  G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, obtaining delivery data, wherein the delivery data identifies a plurality of addressable objects to which media content has been delivered; obtaining research sample data, wherein the research sample data identifies, for each of a plurality of households, one or more household member characteristics associated with one or more members of the household who are assessed as having viewed the media content; selecting, as a target characteristic, a particular household member characteristic; and determining, based upon the delivery data and the research sample data, a numerical count, the numerical count being determined as an estimated number of viewers who had viewed the media content that had been delivered to the plurality of addressable objects and who have the target characteristic. Other embodiments are disclosed.

公开(公告)号：US20200027137A1

公开(公告)日：2020-01-23

申请号：US16514594

申请日：2019-07-17

Applicant: Xandr Inc.

Inventor： Craig Miller ,  Thomas Shields ,  Aaron Martin ,  Cheryl Barton

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, receiving a request to forecast allocations for a new descriptor, the new descriptor differing from preexisting descriptors, each of the preexisting descriptors being associated with a subset of locations of a network of locations, each location corresponding to an electronic segment in electronic canvases, and the new descriptor being associated with a new subset of locations of the network of locations, identifying one or more affected descriptors having one or more overlapping subsets of locations of the network of locations and one or more non-overlapping subsets of locations of the network of locations, determining a forecast of allocated locations in each of the one or more affected descriptors; identifying, according to the forecast, at least a portion of allocated locations in the one or more overlapping subsets of locations that are displaceable resulting in a number of displaceable allocations, and determining, according to the number of displaceable allocations, a forecast of available unallocated locations with displacement. Other embodiments are disclosed.

公开(公告)号：US20230281661A1

公开(公告)日：2023-09-07

申请号：US18110136

申请日：2023-02-15

Applicant: Xandr Inc.

Inventor： Romain QUÉRÉ ,  Yana VOLKOVICH ,  Chinmay Abhay NERURKAR

IPC: G06Q30/0251 ,  H04L67/50 ,  H04L43/045 ,  G06F16/955

CPC classification number: G06Q30/0254 ,  G06F16/955 ,  H04L43/045 ,  H04L67/535

Abstract: Aspects relate to delivering directed content using frequency capping concepts without third-party cookie technology or other user-identifiable information. Systems and methods are described for determining an estimated number of impressions a user may view or experience based on historical, anonymized data. A covisitation graph is used to estimate the number of times an unidentified user may see an item of directed content, within in a predetermined period of time, based on a single visit to a particular website. The covisitation graph accounts for and also provides for estimated views of the item of directed content on other websites deemed related to the particular website. Therefore the estimated delivery rate for that website can be calculated and used to enforce frequency capping principals.

公开(公告)号：US20230129672A1

公开(公告)日：2023-04-27

申请号：US18083242

申请日：2022-12-16

Applicant: Xandr Inc.

Inventor： Catherine Mary WILLIAMS ,  Paul KHUONG

IPC: G06N5/045

Abstract: Aspects of the subject disclosure may include, for example, a technique for processing a decision network that includes obtaining an index encoding a mapping from potential values of an input parameter to decision parameters of the network's predicates, wherein the mapping associates potential values of the input parameter with decision parameters affected by those potential values; evaluating decision parameters affected by specified values of the input parameter, including identifying each decision parameter to which the index maps at least one specified values of the input parameter, and setting the values of those decision parameters in accordance with the input parameter's specified values; and analyzing the decision network, including evaluating the predicates of one or more of the decision nodes based on the values of the predicates' decision parameters, and determining, based on the values of the evaluated predicates and a topology of the decision network, that a particular terminal node encodes the network's output. Other embodiments are disclosed.