公开(公告)号：US20080103900A1

公开(公告)日：2008-05-01

申请号：US11747968

申请日：2007-05-14

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0277

摘要： For a multi-party advertising exchange including advertising and publishing entities, automatic value sharing is provided for distributed users of the advertising exchange that provide valuable information to the exchange. Users provide information that has quantifiable value to the advertising exchange and/or its participants. In exchange for the information, predicated on any function or cost model for quantifying the value of the information, a reward or advantage, such as revenue, is given to the user by the advertising exchange and/or participants of the advertising exchange in order to incentivize users' valuable contributions. As a result, the advertising exchange becomes a more efficient marketplace, increasing predictability and the participant(s) benefit in correspondence with the value of any information received by those participant(s). Various refinements are provided and disclosed according to a host of optional embodiments.

摘要翻译： 对于包括广告和出版实体在内的多方广告交换，为广告交易所的分布式用户提供自动价值共享，为交易所提供有价值的信息。 用户提供对广告交易所和/或其参与者具有可量化价值的信息。 为了交换信息，基于用于量化信息价值的任何功能或成本模型，由广告交易所和/或广告交易所的参与者向用户提供诸如收入的奖励或优点，以便 激励用户的宝贵贡献。 因此，广告交换成为一个更有效的市场，增加可预测性，并且参与者的利益与这些参与者收到的任何信息的价值相对应。 根据主机的可选实施例提供和公开各种改进。

公开(公告)号：US20080103897A1

公开(公告)日：2008-05-01

申请号：US11735753

申请日：2007-04-16

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0277

摘要： For a multi-party advertising exchange including advertising and publishing entities, each publishing entity can expose user attribute space(s) for its publishing inventory to the exchange, which are normalized to a common vocabulary within the exchange. Similarly, each advertising entity can specify one or more preferences for user attributes as requirements or definitions for advertising transactions in the exchange which are also normalized to the common vocabulary. The common vocabulary enables the comparison of a first set of user attributes to a second set of user attributes within the exchange. Supplemental user attribute data may also be received from audience data brokers, and the performance of advertising as a function of sets and subsets of user attributes over time may be recorded so that optimal display strategies can be determined. Publishers that meet certain requirements can pre-qualify their publishing inventory for a given set of user attributes raising certainty in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

摘要翻译： 对于包括广告和出版实体在内的多方广告交换，每个出版实体都可以将用于其发布库存的用户属性空间公开到交换中，该交换被归一化为交换中的公共词汇。 类似地，每个广告实体可以将用户属性的一个或多个偏好指定为交换中的广告交易的要求或定义，其也被标准化为公共词汇。 通用词汇使得能够将第一组用户属性与交换中的第二组用户属性进行比较。 也可以从受众数据经纪人接收补充用户属性数据，并且可以记录作为用户属性的集合和子集随时间推移的广告的表现，使得可以确定最佳显示策略。 满足某些要求的发布商可以在给定的一组用户属性中预先确定其发布广告资源，从而提高广告交易的确定性。 根据主机的可选实施例提供和公开了各种系统细化。

公开(公告)号：US20080103895A1

公开(公告)日：2008-05-01

申请号：US11675343

申请日：2007-02-15

申请人： Brian Burdick ,  Yusuf I. Mehdi ,  Tarek Najm ,  Ewa Dominowska ,  Jody D. Biggs

发明人： Brian Burdick ,  Yusuf I. Mehdi ,  Tarek Najm ,  Ewa Dominowska ,  Jody D. Biggs

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0275 ,  G06Q30/0277

摘要： The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.

摘要翻译： 所要求保护的主题提供了有助于建立在线广告的真实市场价值的系统和/或方法。 接口组件可以接收与现货市场或未来市场中的至少一个相关的数据。 动态定价组件可以根据现货市场和未来市场动态建立广告单元的广告价格，广告价格反映了广告单元根据现货市场和未来市场的市场价值。

公开(公告)号：US20080103837A1

公开(公告)日：2008-05-01

申请号：US11748333

申请日：2007-05-14

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q40/00

CPC分类号： G06Q40/08 ,  G06Q10/087 ,  G06Q30/02

摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, a framework is provided for applying insurance terms to advertising transactions in the exchange, enabling risk sensitive participants to ease their participation in a potentially volatile online advertising marketplace. Participants can use the insurance mechanism of the advertising exchange to reduce variance in expected outcome for transactions in the advertising exchange.

摘要翻译： 对于包括来自不同广告网络的广告和出版实体的多方广告交易，提供了一个框架，用于将保险条款应用于交易中的广告交易，使风险敏感的参与者能够减轻其参与潜在的不稳定的在线广告市场。 参与者可以使用广告交易所的保险机制来减少广告交易中交易的预期结果的差异。

公开(公告)号：US20070260514A1

公开(公告)日：2007-11-08

申请号：US11418905

申请日：2006-05-05

申请人： Brian Burdick ,  Christopher Meek ,  David Chickering ,  Ewa Dominowska ,  Jody Biggs

发明人： Brian Burdick ,  Christopher Meek ,  David Chickering ,  Ewa Dominowska ,  Jody Biggs

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0275

摘要： A system to facilitate trading of advertising comprises a publisher broker representing at least one publisher and to determine an ask for an advertisement space on the publisher's webpage, an advertiser broker representing at least one advertiser and to manage an advertiser's bid for the advertisement space, and an exchange to facilitate a transaction for the advertisement space between the publisher broker and the advertiser broker. A method of facilitating trading of advertising comprises receiving an ask from a publisher broker for advertisement space on a webpage, receiving a bid from an advertiser broker for the advertisement space, and pairing the ask with the bid. A method for enriching user information comprises aggregating user information about a user, storing the aggregate user information according to a user identifier, receiving the user identifier from an exchange, and sending the aggregate user information to the exchange.

摘要翻译： 促进广告交易的系统包括代表至少一个出版者的发行商经纪人，并且确定在发布者的网页上要求广告空间，代表至少一个广告主的广告商代理人，以及管理广告主对该广告空间的投标;以及 一个交换机，以促进发行商经纪人和广告商经纪人之间的广告空间的交易。 促进广告交易的方法包括从发行商经纪人接收关于网页上的广告空间的请求，从广告商经纪人接收针对广告空间的出价，以及将询问与出价配对。 用于丰富用户信息的方法包括：聚合用户信息，根据用户标识存储聚合用户信息，从交换机接收用户标识符，以及将聚合用户信息发送到交换机。

公开(公告)号：US20060088110A1

公开(公告)日：2006-04-27

申请号：US10971216

申请日：2004-10-22

申请人： Gabriel Romero ,  Frederick Smith ,  Brian Burdick

发明人： Gabriel Romero ,  Frederick Smith ,  Brian Burdick

IPC分类号： H04L25/00

CPC分类号： H04L25/03885 ,  H04L25/0272 ,  H04L25/0286 ,  H04L25/03343

摘要： Driving multiple consecutive bits having a same logic value in a serial data stream involves driving a first bit of the multiple consecutive bits in the serial data stream at an initial voltage level, and driving at least two additional bits of the multiple consecutive bits in the serial data stream at voltage levels stepped down from the initial voltage level.

摘要翻译： 在串行数据流中驱动具有相同逻辑值的多个连续位包括以初始电压电平驱动串行数据流中的多个连续位的第一位，并且驱动序列中的多个连续位的至少两个附加位 电压电平从初始电压电平降低的数据流。

公开(公告)号：US07024431B1

公开(公告)日：2006-04-04

申请号：US10429571

申请日：2003-05-05

申请人： Kevin Paul Kornelson ,  Murali Vajjiravel ,  Rajeev Prasad ,  Paul D. Clark ,  Brian Burdick ,  Tarek Najm

发明人： Kevin Paul Kornelson ,  Murali Vajjiravel ,  Rajeev Prasad ,  Paul D. Clark ,  Brian Burdick ,  Tarek Najm

IPC分类号： G06F17/30

CPC分类号： G06F17/30563 ,  G06F17/30569 ,  Y10S707/99942 ,  Y10S707/99943 ,  Y10S707/99953

摘要： Transforming data prior to loading the data into a data warehouse. Software of the invention partitions data records received from a plurality of servers and performs sequential file management operations and identifier management operations on each of the partitions prior to loading the data records into the data warehouse. Data records transformed according to the invention are easier to load into the data warehouse and easier to manipulate after loading. The invention enables analysis and data mining of tens of terabytes of user level detail data and summary data.