Method and system for associating an advertisement with a web page
    51.
    发明授权
    Method and system for associating an advertisement with a web page 有权
    将广告与网页相关联的方法和系统

    公开(公告)号:US08676781B1

    公开(公告)日:2014-03-18

    申请号:US11255096

    申请日:2005-10-19

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/0241

    摘要: A method and system for associating an advertisement with a web page are disclosed. Web pages associated with potential queries may be identified using a search engine. A mapping operation may be performed to obtain a map of the web pages as a function of the potential queries. A reverse mapping operation may be performed to obtain a grouping of potential queries as a function of one of the web pages. An active query may be selected from the grouping of potential queries to provide to an advertising service to associate an advertisement with the web page.

    摘要翻译: 公开了一种用于将广告与网页相关联的方法和系统。 可以使用搜索引擎来识别与潜在查询相关联的网页。 可以执行映射操作以获得作为潜在查询的函数的网页的映射。 可以执行反向映射操作以获得作为网页之一的函数的潜在查询的分组。 可以从潜在查询的分组中选择活动查询以提供给广告服务以将广告与网页相关联。

    TECHNIQUE FOR MODIFYING PRESENTATION OF INFORMATION DISPLAYED TO END USERS OF A COMPUTER SYSTEM
    53.
    发明申请
    TECHNIQUE FOR MODIFYING PRESENTATION OF INFORMATION DISPLAYED TO END USERS OF A COMPUTER SYSTEM 有权
    修改显示给计算机系统终端用户的信息的技术

    公开(公告)号:US20130073948A1

    公开(公告)日:2013-03-21

    申请号:US13621150

    申请日:2012-09-15

    IPC分类号: G06F17/00

    摘要: A first portion of content relating to a first markup document may be displayed to a user of the client system. Information relating to the first portion of content is stored at a server system. An action to display a current version of the first markup document on the client system is received. A current version of content for the first markup document is retrieved from the host server. The stored information relating to the first portion of content may be used to identify a third portion of content associated with the first markup document which has not previously been displayed to the user. The display of markup document content associated with the first markup document may then be modified in a manner which facilitates the user in identifying the third portion of content.

    摘要翻译: 可以向客户端系统的用户显示与第一标记文档有关的内容的第一部分。 与第一部分内容有关的信息存储在服务器系统中。 接收在客户端系统上显示第一个标记文档的当前版本的操作。 从主机服务器检索第一个标记文档的当前版本的内容。 存储的与内容的第一部分相关的信息可以用于识别与先前未向用户显示的与第一标记文档相关联的内容的第三部分。 然后可以以便于用户识别内容的第三部分的方式来修改与第一标记文档相关联的标记文档内容的显示。

    Server architecture and methods for storing and serving event data
    54.
    发明授权
    Server architecture and methods for storing and serving event data 有权
    用于存储和提供事件数据的服务器架构和方法

    公开(公告)号:US07895325B2

    公开(公告)日:2011-02-22

    申请号:US12502165

    申请日:2009-07-13

    IPC分类号: G06F15/16

    摘要: An event history server system stores event data descriptive of user-specific events that occur in browsing sessions of users. A query interface of the event history server system enables applications to selectively retrieve the event data based on various event parameters such as event type, event time of occurrence, and user identifier. The applications may, for example, include one or more personalization applications that generate personalized content for users.

    摘要翻译: 事件历史服务器系统存储描述用户浏览会话中发生的用户特定事件的事件数据。 事件历史服务器系统的查询界面使应用程序可以根据事件类型,事件发生时间和用户标识符等各种事件参数有选择地检索事件数据。 应用可以例如包括为用户生成个性化内容的一个或多个个性化应用。

    Multi-column search results interface
    55.
    发明授权
    Multi-column search results interface 有权
    多列搜索结果界面

    公开(公告)号:US07873622B1

    公开(公告)日:2011-01-18

    申请号:US10934822

    申请日:2004-09-02

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30864

    摘要: Graphical user interfaces that are well suited for displaying search results from multiple search categories are described. In one aspect of the invention, a graphical user interface is provided that includes a window having at least two panes that are arranged to display search results from searches in different search categories. Each pane can be presented in an open state suitable for displaying information and a closed state. A user may adjust the relative sizes of the panes and the user may switch the panes between the open and closed states.

    摘要翻译: 描述了非常适合于显示来自多个搜索类别的搜索结果的图形用户界面。 在本发明的一个方面,提供了一种图形用户界面,其包括具有至少两个窗格的窗口,所述窗格被布置成显示来自不同搜索类别的搜索的搜索结果。 每个窗格可以呈现为适于显示信息和关闭状态的打开状态。 用户可以调整窗格的相对大小,并且用户可以在打开和关闭状态之间切换窗格。

    Server architecture and methods for persistently storing and serving event data
    56.
    发明授权
    Server architecture and methods for persistently storing and serving event data 有权
    用于持久存储和提供事件数据的服务器架构和方法

    公开(公告)号:US07565425B2

    公开(公告)日:2009-07-21

    申请号:US10612395

    申请日:2003-07-02

    IPC分类号: G06F15/173

    摘要: A web site system includes an event history server system that persistently stores event data reflective of events that occur during browsing sessions of web site users, and makes such data available to other applications and services in real time. The server system may, for example, be used to record information about every mouse click of every recognized user, and may also be used to record other types of events such as impressions and mouse-over events. The event data of a particular user may be retrieved from the server system based on event type, event time of occurrence, and various other criteria. In one embodiment, the server system includes a cache layer that caches event data by session ID, and includes a persistent storage layer the persistently stores the event data by user ID. Also disclosed are various application features that may be implemented using the stored event data.

    摘要翻译: 网站系统包括事件历史服务器系统,其持续地存储反映在网站用户的浏览会话期间发生的事件的事件数据,并使这些数据可实时地用于其他应用和服务。 例如,服务器系统可以用于记录关于每个识别的用户的每次鼠标点击的信息,并且还可以用于记录其他类型的事件,例如展示和鼠标悬停事件。 可以基于事件类型,事件发生时间和各种其他标准从服务器系统检索特定用户的事件数据。 在一个实施例中,服务器系统包括通过会话ID高速缓存事件数据的高速缓存层,并且包括持久存储层,用户ID持续存储事件数据。 还公开了可以使用所存储的事件数据来实现的各种应用特征。

    Search engine system supporting inclusion of unformatted search string after domain name portion of URL
    57.
    发明授权
    Search engine system supporting inclusion of unformatted search string after domain name portion of URL 有权
    搜索引擎系统支持在URL的域名部分之后包含无格式的搜索字符串

    公开(公告)号:US07287042B1

    公开(公告)日:2007-10-23

    申请号:US10924521

    申请日:2004-08-23

    IPC分类号: G06F7/06

    摘要: A web site system provides functionality for searching a repository of information, such as the World Wide Web, by including a search string at the end of a URL without any special formatting. In one embodiment, when the system receives a request for a URL of the form www.domain_name/char_string, where char_string is a character string that may include spaces and non-alphabetic characters, the system initially determines whether the character string includes a prefix that identifies the URL as a non-search-request URL. If no such prefix is present, the character string is used in its entirely as a search string to execute a search, and the results of the search are returned to the user.

    摘要翻译: 网站系统通过在URL的末尾添加搜索字符串而不需要任何特殊的格式来提供用于搜索诸如万维网的信息库的功能。 在一个实施例中,当系统接收到对于www.domain_name / char_string的形式的URL的请求时,其中char_string是可以包括空格和非字母字符的字符串,系统最初确定字符串是否包括前缀, 将该URL标识为非搜索请求URL。 如果没有这样的前缀,则将字符串完全用作搜索字符串来执行搜索,并且将搜索结果返回给用户。

    Systems and methods for matching participants to a conversation

    公开(公告)号:US07120668B2

    公开(公告)日:2006-10-10

    申请号:US10686255

    申请日:2003-10-14

    IPC分类号: G06F15/16

    CPC分类号: H04L12/1822 Y10S707/99943

    摘要: Systems and methods for connecting two or more individuals to an Internet conversation based on their mutual interests, the current content they may be viewing and what they want to talk about at that time. The techniques of the present invention allow an individual who starts a conversation to maintain full control over who is able to join that conversation as well as how many are able to join at any one time. A user who desires to start or join a conversation about a particular topic or story selects an indicator, such as an icon, associated with the specific topic or story. The user is presented with an option to start or join a conversation. If the user opts to start a conversation, the user is presented with a comment page, and the user enters a comment, or comments, that preferably is intended to spark an interest in other users. The comment is then presented to other users. Those users who may desire to join in a conversation with the conversation starter respond with their own comment, which is then sent to the conversation starter. The conversation starter reviews the comment, and if the comment is subjectively acceptable, the conversation starter brings the responding user into a conversation. The responding user and conversation starter are then connected in a messaging session, such as an instant messaging session. Multiple users may be connected in a single messaging session by the conversation starter in this manner.

    Technique for modifying presentation of information displayed to end users of a computer system
    59.
    发明申请
    Technique for modifying presentation of information displayed to end users of a computer system 有权
    用于修改向计算机系统的最终用户显示的信息的呈现的技术

    公开(公告)号:US20060168510A1

    公开(公告)日:2006-07-27

    申请号:US11127057

    申请日:2005-05-10

    IPC分类号: G06F17/24 G06F17/21

    摘要: A technique is described for facilitating a display of markup document content retrieved from a host server on a computer network including a client system and a server system. A first portion of content relating to a first markup document may be displayed to a user of the client system, wherein the first markup document has a URL associated therewith. Information relating to the first portion of content is stored at the server system. An action to display a current version of the first markup document on the client system is received. A current version of content for the first markup document is retrieved from the host server. The stored information relating to the first portion of content may be used to identify a third portion of content associated with the first markup document which has not previously been displayed to the user. The display of markup document content associated with the first markup document may then be modified in a manner which facilitates the user in identifying the third portion of content.

    摘要翻译: 描述了一种技术,用于促进在包括客户端系统和服务器系统的计算机网络上从主机服务器检索的标记文档内容的显示。 与第一标记文档有关的内容的第一部分可以被显示给客户端系统的用户,其中第一标记文档具有与其相关联的URL。 与第一部分内容有关的信息存储在服务器系统中。 接收在客户端系统上显示第一个标记文档的当前版本的操作。 从主机服务器检索第一个标记文档的当前版本的内容。 存储的与内容的第一部分相关的信息可以用于识别与先前未向用户显示的与第一标记文档相关联的内容的第三部分。 然后可以以便于用户识别内容的第三部分的方式来修改与第一标记文档相关联的标记文档内容的显示。

    System and method for displaying location-specific images on a mobile device
    60.
    发明申请
    System and method for displaying location-specific images on a mobile device 有权
    用于在移动设备上显示位置特定图像的系统和方法

    公开(公告)号:US20060089792A1

    公开(公告)日:2006-04-27

    申请号:US10973950

    申请日:2004-10-25

    IPC分类号: G01C21/36

    摘要: A system is provided for providing location-specific images to a mobile device for display. The system generally comprises three components: a mobile device having a screen, a position identification system (e.g., a GPS receiver) that determines the position of the mobile device, and a database containing location-specific images taken at various locations. Each location-specific image is associated with geographic coordinates of the location at which the image was taken. Based on the position of the mobile device as determined by the position identification system, a location-specific image is selected from the database and displayed on the screen of the mobile device. For example, when a user is using the mobile device as a car navigation system, a location-specific image of the user's destination location can be selected and displayed when the determined position of the mobile device comes within a certain distance from the geographic coordinates of the destination location.

    摘要翻译: 提供了一种用于向移动设备提供位置特定图像以进行显示的系统。 该系统通常包括三个组件:具有屏幕的移动设备,确定移动设备的位置的位置识别系统(例如,GPS接收器)以及包含在各个位置拍摄的位置特定图像的数据库。 每个位置特定的图像与拍摄图像的位置的地理坐标相关联。 基于由位置识别系统确定的移动设备的位置,从数据库中选择位置特定的图像并显示在移动设备的屏幕上。 例如,当用户正在使用移动设备作为汽车导航系统时,当确定的移动设备的位置距离地理坐标的一定距离内时,可以选择和显示用户的目的地位置的位置特定图像 目的地位置。