公开(公告)号：US20130185140A1

公开(公告)日：2013-07-18

申请号：US13730511

申请日：2012-12-28

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0201

Abstract: Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first response data from a first data collection modality and second response data from a second data collection modality from a subject exposed to an advertisement or entertainment. The example method also includes generating a coupling index based on first data from a first frequency band of the first response data and second data from a second frequency band of the first response data, the first frequency band and the second frequency band being different. In addition, the example methods includes generating validation data based on the second response data and one or more of the first response data or the coupling index and determining an effectiveness of the advertisement or entertainment based on one or more of the coupling index or the validation data.

Abstract translation: 本文公开了示例性方法，装置，系统和机器可读介质，用于分析暴露于介质的对象的响应数据。 示例性方法包括从第一数据收集模式获得第一响应数据和从暴露于广告或娱乐的对象的第二数据收集模式获得第二响应数据。 该示例方法还包括基于来自第一响应数据的第一频带的第一数据和来自第一响应数据的第二频带，第一频带和第二频带不同的第二数据产生耦合索引。 此外，示例性方法包括基于第二响应数据和第一响应数据或耦合索引中的一个或多个生成验证数据，并且基于一个或多个耦合索引或验证来确定广告或娱乐的有效性 数据。

公开(公告)号：US08484081B2

公开(公告)日：2013-07-09

申请号：US12056190

申请日：2008-03-26

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/0242 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0201

Abstract: Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis.

Abstract translation: 测量和分析中枢神经系统，自主神经系统和效应数据，以确定营销和娱乐刺激的有效性。 包括诸如脑电图（EEG），电磁学（EOG），电泳皮肤反应（GSR）等多种模式的数据收集机制从收集营销和娱乐刺激的受试者收集反应数据。 数据清理机构过滤响应数据。 使用模态内响应合成和/或交叉模态响应合成来增强响应数据。

公开(公告)号：US08473345B2

公开(公告)日：2013-06-25

申请号：US12056211

申请日：2008-03-26

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0201

Abstract: A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation parameters such as length of presentation, number of repetitions, number of physiological baselines, etc. The presenter device uses the presentation parameters to elicit responses from a subject that are then measured and analyzed using multiple neurophysiological modalities. Feedback is provided to the protocol generator and presenter device to dynamically update presentation parameters.

Abstract translation: 协议生成器和演示器设备为受试者提供刺激，以便分析营销和娱乐材料的有效性。 协议生成器生成呈现参数，诸如呈现长度，重复次数，生理基线数量等。演示者设备使用呈现参数来引导来自受试者的响应，然后使用多种神经生理学模式来测量和分析。 向协议生成器和演示者设备提供反馈以动态地更新表示参数。

公开(公告)号：US08392255B2

公开(公告)日：2013-03-05

申请号：US12200813

申请日：2008-08-28

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/0242 ,  A61B3/113 ,  A61B5/04012 ,  A61B5/04842 ,  A61B5/0533 ,  A61B5/165 ,  A61B5/4035

Abstract: A system evaluates stimulus materials such as videos, imagery, web pages, text, etc., in order to determine resonance and priming levels for various products and services at different temporal and spatial locations including advertisement breaks in the stimulus materials. The stimulus materials are tagged with resonance and priming level information to allow intelligent selection of suitable advertisement content for insertion at various locations in the stimulus materials. Response data such as survey data and/or neuro-response data including Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding data may be used to determine resonance and priming levels.

Abstract translation: 系统评估诸如视频，图像，网页，文本等的刺激材料，以便确定不同时间和空间位置处的各种产品和服务的共振和启动水平，包括刺激材料中的广告中断。 刺激材料用共振和引发水平信息标记，以允许智能选择合适的广告内容以插入刺激材料中的各个位置。 诸如调查数据和/或神经反应数据的响应数据包括事件相关电位（ERP），脑电图（EEG），电流皮肤反应（GSR），心电图（EKG），电磁术（EOG），眼睛跟踪和面部情感编码 数据可用于确定共振和引发水平。

公开(公告)号：US08386312B2

公开(公告)日：2013-02-26

申请号：US12113863

申请日：2008-05-01

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: A61B5/04001 ,  A61B5/0432 ,  A61B5/0482 ,  G06F19/00 ,  G16H15/00 ,  G16H50/50

Abstract: A neuro-informatics repository system is provided to allow efficient generation, management, and access to central nervous system, autonomic nervous system, effector data, and behavioral data obtained from subjects exposed to stimulus material. Data collected using multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), Event Related Potential (ERP), surveys, etc., is stored using a variety of data models to allow efficient querying, report generation, analysis and/or visualization.

Abstract translation: 提供神经信息储存系统，以便有效地生成，管理和获取中枢神经系统，自主神经系统，效应数据和从暴露于刺激物质的受试者获得的行为数据。 使用多种模式收集的数据，例如脑电图（EEG），电磁学（EOG），电泳皮肤反应（GSR），事件相关电位（ERP），调查等，使用各种数据模型存储以允许有效的查询，报告 生成，分析和/或可视化。

公开(公告)号：US20130024272A1

公开(公告)日：2013-01-24

申请号：US13569711

申请日：2012-08-08

Applicant: Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight ,  Dev Ratnaker

Inventor： Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight ,  Dev Ratnaker

IPC: G06Q30/02

CPC classification number: G06Q30/0242

Abstract: Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.

Abstract translation: 使用框架和客户布局信息生成有效的虚拟现实环境，包括店内虚拟现实环境，如超市通道，商店货架，冷却器显示器等。 营销材料与虚拟现实环境相结合，同时引入了现实主义的缺陷和/或其他线索来创建虚拟现实环境表示。 缺陷可能包括未对齐的营销材料，产品标签瑕疵，稍微歪斜的包装等。通过虚拟现实环境表现向用户输出感官体验，引发与用户的交互性，用户运动，动作和响应用于评估 营销材料和/或虚拟现实环境表示。

公开(公告)号：US20120083668A1

公开(公告)日：2012-04-05

申请号：US13249512

申请日：2011-09-30

Applicant: Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight

Inventor： Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight

IPC: A61B5/00

CPC classification number: A61B5/6803 ,  A61B5/04015 ,  A61B5/16 ,  A61B5/163 ,  A61B5/4809 ,  G06F3/015

Abstract: Example methods, systems and tangible machine readable instructions to operate a user device are disclosed herein. An example method of operating a user device includes collecting at least one of neurological data or physiological data of a user interacting with the user device. The example method also includes identifying a current user state based on the at least one of the neurological data or the physiological data. In addition, the example method includes modifying a characteristic of the user device based on the current user state and a desired user state.

Abstract translation: 本文公开了用于操作用户设备的示例性方法，系统和有形机器可读指令。 操作用户设备的示例性方法包括收集与用户设备交互的用户的神经学数据或生理数据中的至少一个。 该示例方法还包括基于神经学数据或生理数据中的至少一个识别当前用户状态。 此外，示例性方法包括基于当前用户状态和期望的用户状态来修改用户设备的特性。

公开(公告)号：US20120054018A1

公开(公告)日：2012-03-01

申请号：US12868531

申请日：2010-08-25

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/0242

Abstract: Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.

Abstract translation: 使用框架和客户布局信息生成有效的虚拟现实环境，包括店内虚拟现实环境，如超市通道，商店货架，冷却器显示器等。 营销材料与虚拟现实环境相结合，同时引入了现实主义的缺陷和/或其他线索来创建虚拟现实环境表示。 缺陷可能包括未对齐的营销材料，产品标签瑕疵，稍微歪斜的包装等。通过虚拟现实环境表现向用户输出感官体验，引发与用户的交互性，用户运动，动作和响应用于评估 营销材料和/或虚拟现实环境表示。

公开(公告)号：US20120036005A1

公开(公告)日：2012-02-09

申请号：US12853213

申请日：2010-08-09

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00 ,  G06F7/10 ,  G06F17/30

CPC classification number: G06Q30/02 ,  G06Q30/0242

Abstract: A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner.

Abstract translation: 系统识别用户的位置并向用户呈现位置感知刺激材料。 折扣，促销和广告可以基于位置和路径信息在无线设备上传送给用户。 基于关于监视器和显示器附近的人员的信息，店内监视器，广告牌和显示器上的刺激物质被修改。 在特定实施例中，使用便携式脑电图（EEG）耳机收集神经反应数据，同时使用者暴露于刺激材料以允许确定刺激材料的有效性。 在呈现给使用者的位置感知和个性化方式之前，还可以评估所提供的刺激物质的神经反应有效性。

公开(公告)号：US20110282231A1

公开(公告)日：2011-11-17

申请号：US12778810

申请日：2010-05-12

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0476 ,  A61B5/0496

CPC classification number: A61B5/0478 ,  A61B5/0006 ,  A61B5/04085 ,  A61B5/0476 ,  A61B5/0488 ,  A61B5/0496 ,  A61B5/6814

Abstract: Efficient and effective mechanisms for collecting electroencephalography (EEG) data are provided to allow neuro-response data collection for in situ engagement monitoring and tracking. An EEG headset includes multiple point electrodes individually isolated and amplified. In some examples, multiple left side scalp electrodes exert forces that counterbalance forces from multiple right side scalp electrodes to secure the headset to allow front electrodes and rear electrodes to contact the scalp. Electrodes are arranged to avoid contact with the temporal region. The headset can be configured to perform processing while supporting both continuous input and output.

Abstract translation: 提供了有效和有效的收集脑电图（EEG）数据的机制，以便进行原位接触监测和跟踪的神经反应数据收集。 EEG耳机包括单独隔离和放大的多个点电极。 在一些示例中，多个左侧头皮电极施加来自多个右侧头皮电极的平衡力以固定耳机以使前电极和后电极接触头皮的力。 布置电极以避免与时间区域接触。 耳机可配置为执行处理，同时支持连续输入和输出。