摘要:
Disclosed is a method for processing anchor text for information retrieval. A set of anchors that point to a target document is formed. Anchors with same anchor text are grouped together. Information is computed for each group. Context information is generated for the target document based on the computed information.
摘要:
Publishers define relationships between their own content items (e.g., World Wide Web pages) and content items created or maintained by other publishers. A central namespace manager provides grouping labels that publishers insert into their content items. Content items having matching grouping labels are identified as related. Different classes of grouping labels can be used to define different types of relationships, and multiple classes of grouping labels can co-exist. Grouping labels are made available to an information server such as a search server, which uses the labels in identifying content items related to a currently displayed content item.
摘要:
Context-specific transaction proposals are automatically generated and presented to a user who expresses interest in a particular topic. A user viewing a World Wide Web page or other content item activates an interface to indicate that he or she is interested in additional information related to the subject of the page. A context vector or other representation of the content of the page being viewed is transmitted to an information server, which identifies possible transactions related to the content and proposes one or more of these transactions to the user. Transaction proposals can be presented together with a contextual search interface that allows the user to submit zero or more search terms together with the context vector as a search query.
摘要:
Systems and methods allowing publishers to define relationships between their own content items (e.g., World Wide Web pages) and content items created or maintained by other publishers. Publishers insert referral labels into their content items to indicate a referral relationship between or among publishers. In one embodiment, advertisements to be displayed while the user is viewing a content item are selected based at least in part on matching a referral label included in the target content item to a referral label in the advertisement. The referral label can also be used to manage referral-based revenue sharing among publishers.
摘要:
A method, system and program storage device are provided for interjecting messages into a real-time isochronous discourse (such as a telephone call) between a plurality of callers wherein the method, system and device accesses the call between the callers, monitors the discourse to determine if the discourse relates to a system message desired to be communicated to the caller, chooses and communicates the system message to the callers when the discourse is determined to be relevant to the system message and continues the above accessing, monitoring and communicating steps until the call being accessed between the callers is terminated. The interjected messages are primarily related to advertising and can be introduced to one or more callers, or, separate messages in different languages can be introduced to one or more callers depending on the caller's accessing the telephone. Caller subscribers of the system will typically have the cost of the call partly or totally subsidized by the method and system.
摘要:
A shopping server proposal system includes a mechanism that enhances the online retailer's existing database system with the necessary information to provide the desired services. The existing catalog of items is analyzed based on a set of predefined rules for a given retail store. This analysis determines which of the items in the catalog are related to other items in the catalog. The result of this analysis includes new relations of the catalog items that are written into the retailer's existing database system. The mechanism for assembling this information, based on a set of predefined rules, is independent of the retailer or the retailer's industry. The provides retail businesses with a competitive edge by enabling them to offer automated shopping advice to solve the shoppers' problems of finding related and matching items, and by providing a list of related items based on the selected item's properties.
摘要:
Sales associated with service providers is increased using an opportunistic approach based on an unexpected change in a schedule or services (time, location). Windows of opportunity (time, physical location) are automatically identified, and once such a window of opportunity is detected, the people affected directly from the change of a schedule are identified. This information is then used by services providers to act quickly, in order to enhance sales. Heuristics to determine a window of opportunity are based only on schedule changes (which are associated with a rule database), and without knowing who the affected people are or what their preferences (profile data) are.
摘要:
A system and method of automating and managing bids within the context of an Internet auction is disclosed. The present invention permits continuous monitoring and verification of auctions on the Internet based on criterion such as highest bid on an item, maximum permissible bid, and a restriction on the number of successful bids in the auctions by any given participant (0109). The present invention permits embodiments incorporating an auction profile database (0101) that is generated by an auction profile configuration tool (0102) to act as input to an item search manager (0104) that takes data from an item database (0105) and control from an item selector (0103) to then interact with an auction bid controller (0106) that communicates with the remote auction site via an auction command interface (0107).
摘要:
Disclosed is a technique for building an index in which global analysis computations and index creation are pipelined, wherein the global analysis computations share intermediate results.
摘要:
Techniques for matching advertisements to articles are provided. According to one aspect, advertisements are automatically matched with to-be-published articles based at least in part on the concepts to which the advertisements and the articles pertain. The concepts to which the advertisements and the articles pertain are automatically determined so that no human intervention is required. The matching advertisements and articles are placed proximately to each other in a printed publication. As a result, when the articles are published, advertisements that relate to at least some of the concepts to which the articles pertain are seen next to those articles. This contextual advertisement positioning increases readers' interest in the advertisements, and helps to promote revenues for both advertisers and publishers.