公开(公告)号：US20210334846A1

公开(公告)日：2021-10-28

申请号：US16854972

申请日：2020-04-22

Applicant: AT&T Intellectual Property I, L.P. ,  Xandr Inc.

Inventor： Lee Begeja ,  Eric Zavesky ,  Samuel Seljan ,  Ashutosh Sanzgiri ,  David Crawford Gibbon

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.

公开(公告)号：US20210281907A1

公开(公告)日：2021-09-09

申请号：US16987970

申请日：2020-08-07

Applicant: Xandr Inc.

Inventor： Eric Hoffert ,  Brendan Greene ,  Craig Miller

IPC: H04N21/438 ,  H04N21/4627 ,  H04N21/442

Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at least one procurable media content slot; generating according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot; and providing, by the processing system, the estimated viewership size to the media procurement system. Other embodiments are disclosed.

公开(公告)号：US20210219006A1

公开(公告)日：2021-07-15

申请号：US16743017

申请日：2020-01-15

Applicant: Xandr Inc.

Inventor： Julia Susan Repa ,  Christopher John Patrick White

IPC: H04N21/254 ,  H04N21/442 ,  H04N21/466 ,  H04N21/472 ,  H04N21/8355 ,  H04N21/258

Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.

公开(公告)号：US20210176536A1

公开(公告)日：2021-06-10

申请号：US17182588

申请日：2021-02-23

Applicant: Xandr Inc.

Inventor： Jason Canney ,  Laura Yu

IPC: H04N21/81 ,  H04N21/44 ,  G06Q30/02 ,  H04N21/45 ,  H04N21/258 ,  H04N21/436 ,  H04N21/414

Abstract: Aspects of the subject disclosure may include, for example, a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations that encompass: determining a cluster of mobile devices at a premises comprising a media server, wherein the media server is communicatively coupled to the system through a network; establishing a physical location of the premises; associating one or more mobile devices of the cluster of mobile devices with the premises; and providing a service to the one or more mobile devices associated with the premises. Other embodiments are disclosed.

公开(公告)号：US11025733B2

公开(公告)日：2021-06-01

申请号：US16777145

申请日：2020-01-30

Applicant: Xandr Inc.

Inventor： Stephen Williams ,  Scott Menzer

IPC: H04L29/08 ,  G06Q30/02

Abstract: Systems and methods for building a device graph for cooperative device identification are disclosed. Various information is received at a computing system over a communications network, include information defining a relationship between (i) a unique identifier associated with a first device of a user and (ii) a unique identifier associated with the user, and information defining a relationship between (i) a unique identifier associated with a second device of the user and (ii) the unique identifier associated with the user. The unique identifiers associated with the devices are each mapped to the platform-wide identifier based at least in part on the unique user identifier. A device graph comprising a plurality of device nodes is constructed, with related device nodes connected by one or more edges. Nodes representing the devices are linked based on a relationship identified between them using the platform-wide identifier.

公开(公告)号：US10943271B2

公开(公告)日：2021-03-09

申请号：US16514594

申请日：2019-07-17

Applicant: Xandr Inc.

Inventor： Craig Miller ,  Thomas Shields ,  Aaron Martin ,  Cheryl Barton

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, receiving a request to forecast allocations for a new descriptor, the new descriptor differing from preexisting descriptors, each of the preexisting descriptors being associated with a subset of locations of a network of locations, each location corresponding to an electronic segment in electronic canvases, and the new descriptor being associated with a new subset of locations of the network of locations, identifying one or more affected descriptors having one or more overlapping subsets of locations of the network of locations and one or more non-overlapping subsets of locations of the network of locations, determining a forecast of allocated locations in each of the one or more affected descriptors; identifying, according to the forecast, at least a portion of allocated locations in the one or more overlapping subsets of locations that are displaceable resulting in a number of displaceable allocations, and determining, according to the number of displaceable allocations, a forecast of available unallocated locations with displacement. Other embodiments are disclosed.

公开(公告)号：US20210067820A1

公开(公告)日：2021-03-04

申请号：US16560666

申请日：2019-09-04

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N21/234 ,  H04N21/81 ,  G06Q30/02 ,  H04N21/433

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US10936654B2

公开(公告)日：2021-03-02

申请号：US15988419

申请日：2018-05-24

Applicant: XANDR INC.

Inventor： Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Radhika Shivapurkar ,  Michelle Smith ,  Jeffrey Weiss

IPC: G06F16/75 ,  G06F16/71 ,  G06F16/958 ,  G06F40/49 ,  G06F16/95

Abstract: A method for distributed pod-editing may be performed by an enhanced pod editor, and may include the following steps: receiving a framework for a pod, wherein the framework identifies one or more content items already assigned to one or more slots in the pod by one or more pod editors; determining attributes of the content items already assigned to the pod in a native taxonomy of the enhanced pod editor; determining restrictions on the pod's slots based on the attributes of the content items already assigned to the pod and on the pod's editorial constraints; rejecting content items already assigned to the pod that violate the restrictions on the pod's slots (if any); identifying candidate content items that comply with the restrictions on the pod's unfilled slots (if any), and selecting candidate content items and assigning the selected content items to the pod's unfilled slots.

公开(公告)号：US10924778B1

公开(公告)日：2021-02-16

申请号：US16560666

申请日：2019-09-04

Applicant: Xandr Inc.

Inventor： Radhika Shivapurkar ,  Eric Hoffert ,  Joel Korpi ,  Matthew Kendall ,  Jaiminkumar Panchal ,  Aadesh Patel

IPC: H04N21/234 ,  G06Q30/02 ,  H04N21/433 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.

公开(公告)号：US10824487B2

公开(公告)日：2020-11-03

申请号：US16037621

申请日：2018-07-17

Applicant: XANDR INC.

Inventor： Charles Brian O'Kelley ,  Catherine Mary Williams ,  Taylor Edward Burmeister ,  Yaron Lissack ,  Justin Pines ,  Samuel Seljan ,  Jaidev Sridhar

IPC: G06F9/54 ,  G06F9/48 ,  G06F9/46

Abstract: A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.