公开(公告)号：US20100095324A1

公开(公告)日：2010-04-15

申请号：US12533872

申请日：2009-07-31

Applicant: Bobbi Denise Schuster ,  Matthew Ferry ,  John Fulbright ,  David C. Jellison, JR. ,  Kohinoor Basu ,  Steven M. Gable ,  David R. Murray ,  Shaun Bruner ,  Joseph Kubon ,  Shawn Coffman ,  Jason Lee ,  Mark R. Allen ,  Chris Perluss ,  Robert Gelb

Inventor： Bobbi Denise Schuster ,  Matthew Ferry ,  John Fulbright ,  David C. Jellison, JR. ,  Kohinoor Basu ,  Steven M. Gable ,  David R. Murray ,  Shaun Bruner ,  Joseph Kubon ,  Shawn Coffman ,  Jason Lee ,  Mark R. Allen ,  Chris Perluss ,  Robert Gelb

IPC: H04N7/025

CPC classification number: H04H60/06 ,  G06Q30/02

Abstract: Advertisements can be paired based on their context to achieve increased advertising effectiveness that might not be able to be achieved without the pairing. The advertisements can be paired based on a user's preferred context, which includes an attribute of one of the advertisements. For example, a conditional advertisement can be paired with a scheduled advertisement based on an industry type, the length of the other advertisement, or some other characteristic. Each characteristic can be given a weight, to aid in pairing determinations. The effectiveness of the pairing can be tracked, and the context can be iteratively modified based on the measured effectiveness of the advertising campaign. Pairing can be performed without identifying other advertisers, even though weighting factors may take a sponsor's identity into account. Pairing can be constrained by a master schedule and by a maximum allowed number of conditional spots.

Abstract translation: 广告可以根据其上下文进行配对，以实现更高的广告效果，如果没有配对可能无法实现。 可以基于用户的首选上下文来配对广告，其包括广告中的一个的属性。 例如，条件广告可以基于行业类型，其他广告的长度或一些其他特征与预定广告配对。 每个特征可以给予一个重量，以帮助配对确定。 可以跟踪配对的有效性，并且可以基于广告活动的测量有效性来迭代地修改上下文。 配对可以在不识别其他广告客户的情况下执行，即使加权因素可能会考虑赞助商的身份。 配对可以由主计划和最大允许数量的条件点限制。