公开(公告)号：US20100095324A1

公开(公告)日：2010-04-15

申请号：US12533872

申请日：2009-07-31

申请人： Bobbi Denise Schuster ,  Matthew Ferry ,  John Fulbright ,  David C. Jellison, JR. ,  Kohinoor Basu ,  Steven M. Gable ,  David R. Murray ,  Shaun Bruner ,  Joseph Kubon ,  Shawn Coffman ,  Jason Lee ,  Mark R. Allen ,  Chris Perluss ,  Robert Gelb

发明人： Bobbi Denise Schuster ,  Matthew Ferry ,  John Fulbright ,  David C. Jellison, JR. ,  Kohinoor Basu ,  Steven M. Gable ,  David R. Murray ,  Shaun Bruner ,  Joseph Kubon ,  Shawn Coffman ,  Jason Lee ,  Mark R. Allen ,  Chris Perluss ,  Robert Gelb

IPC分类号： H04N7/025

CPC分类号： H04H60/06 ,  G06Q30/02

摘要： Advertisements can be paired based on their context to achieve increased advertising effectiveness that might not be able to be achieved without the pairing. The advertisements can be paired based on a user's preferred context, which includes an attribute of one of the advertisements. For example, a conditional advertisement can be paired with a scheduled advertisement based on an industry type, the length of the other advertisement, or some other characteristic. Each characteristic can be given a weight, to aid in pairing determinations. The effectiveness of the pairing can be tracked, and the context can be iteratively modified based on the measured effectiveness of the advertising campaign. Pairing can be performed without identifying other advertisers, even though weighting factors may take a sponsor's identity into account. Pairing can be constrained by a master schedule and by a maximum allowed number of conditional spots.

摘要翻译： 广告可以根据其上下文进行配对，以实现更高的广告效果，如果没有配对可能无法实现。 可以基于用户的首选上下文来配对广告，其包括广告中的一个的属性。 例如，条件广告可以基于行业类型，其他广告的长度或一些其他特征与预定广告配对。 每个特征可以给予一个重量，以帮助配对确定。 可以跟踪配对的有效性，并且可以基于广告活动的测量有效性来迭代地修改上下文。 配对可以在不识别其他广告客户的情况下执行，即使加权因素可能会考虑赞助商的身份。 配对可以由主计划和最大允许数量的条件点限制。

公开(公告)号：US20100114715A1

公开(公告)日：2010-05-06

申请号：US12613264

申请日：2009-11-05

申请人： Bobbi Denise Schuster ,  Matthew Ferry ,  John Fulbright ,  David C. Jellison, JR. ,  Kohinoor Basu ,  Steven M. Gable

发明人： Bobbi Denise Schuster ,  Matthew Ferry ,  John Fulbright ,  David C. Jellison, JR. ,  Kohinoor Basu ,  Steven M. Gable

IPC分类号： G06Q30/00 ,  G06F15/16 ,  G06F21/00

CPC分类号： G06Q30/0273 ,  G06Q30/02 ,  G06Q30/0246

摘要： A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.

摘要翻译： 分销营销网络的管理和交付方法和系统。 如果满足特定标准，则可以授权访问与分布式营销网络相关联的一个或多个网络服务网关。 响应于授权访问网络服务网关，商业交易可以通过网络服务网关以近实时的方式与分布式营销网络协调，而无需手动干预。 网络服务网关可以包括合作伙伴接口，与伙伴接口通信的集中式集线器，和/或与集中式集线器和伙伴接口进行通信的本地市场集成服务层。 分布式营销网络可以是例如无线电台的网络。

公开(公告)号：US10229438B2

公开(公告)日：2019-03-12

申请号：US12613264

申请日：2009-11-05

申请人： Bobbi Denise Schuster ,  Matthew Ferry ,  John Fulbright ,  David C. Jellison, Jr. ,  Kohinoor Basu ,  Steven M. Gable

发明人： Bobbi Denise Schuster ,  Matthew Ferry ,  John Fulbright ,  David C. Jellison, Jr. ,  Kohinoor Basu ,  Steven M. Gable

IPC分类号： G06Q30/02

摘要： A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.

公开(公告)号：US08666807B1

公开(公告)日：2014-03-04

申请号：US12318778

申请日：2009-01-08

申请人： David R. Murray ,  Matthew Ferry ,  Marwan Shaban ,  Mark R. Allen ,  Bobbi Denise Schuster ,  Steven M. Gable

发明人： David R. Murray ,  Matthew Ferry ,  Marwan Shaban ,  Mark R. Allen ,  Bobbi Denise Schuster ,  Steven M. Gable

IPC分类号： G06Q30/02 ,  G06Q10/06 ,  G06Q40/04 ,  G06Q20/40

CPC分类号： G06Q30/0241

摘要： A computerized method and system for managing a media advertising proposal from inception to completion of an order with one or more media outlets are described. An embodiment of the method includes receiving a customer request for placement of advertising in one or more media outlets, creating a media advertising proposal, that includes schedule of advertising for the requested placement, based on user inputs into a media proposal tool, storing the media advertising proposal in a database connected to the media proposal tool, accessing one or more external applications to integrate information and data into the media advertising proposal, assigning a grade to the media advertising proposal, entering the media advertising proposal into a computerized workflow in the media proposal tool for review and approval, and if the media advertising proposal is approved, injecting the media advertising proposal as an order into a traffic and billing system.

摘要翻译： 描述了一种用于管理从一开始到完成一个或多个媒体订单的媒体广告提案的计算机化方法和系统。 该方法的一个实施例包括：接收客户在一个或多个媒体中放置广告的请求，基于用户对媒体提议工具的输入，创建媒体广告提案，该媒体广告提案包括针对所请求的展示的广告时间表，存储媒体 在连接到媒体提议工具的数据库中的广告提案，访问一个或多个外部应用程序以将信息和数据集成到媒体广告提案中，为媒体广告提案分配成绩，将媒体广告提案输入媒体中的计算机化工作流程 提交审查和批准的工具，如果媒体广告提案获得批准，将媒体广告提案作为订单注入流量和计费系统。

公开(公告)号：US08719080B2

公开(公告)日：2014-05-06

申请号：US11419492

申请日：2006-05-20

申请人： Matthew Ferry ,  Thomas McCartan

发明人： Matthew Ferry ,  Thomas McCartan

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0264 ,  G06Q30/02

摘要： There is disclosed a computerized system and method for scheduling advertising events which utilizes a set of configurable instructions regarding booking an order which iterates through a series of broadening, configurable criteria and also implements a configurable scoring system for the purpose of comparing multiple Events to determine if one Event is more valuable than the other.

摘要翻译： 公开了一种用于调度广告事件的计算机化系统和方法，其利用关于预订一系列可扩展的可配置标准的订单的一组可配置指令，并且还实现可配置评分系统，以便比较多个事件以确定是否 一个事件比另一个更有价值。

公开(公告)号：US20070271134A1

公开(公告)日：2007-11-22

申请号：US11419492

申请日：2006-05-20

申请人： Matthew Ferry ,  Thomas McCartan

发明人： Matthew Ferry ,  Thomas McCartan

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0264 ,  G06Q30/02

摘要： There is disclosed a computerized system and method for scheduling advertising Events which utilizes a set of configurable instructions regarding booking an order which iterates through a series of broadening, configurable criteria and also implements a configurable scoring system for the purpose of comparing multiple Events to determine if one Event is more valuable than the other.

摘要翻译： 公开了一种用于调度广告事件的计算机化系统和方法，其利用关于预订一系列可扩展的可配置标准的订单的一组可配置指令，并且还实现可配置评分系统，以便比较多个事件以确定是否 一个事件比另一个更有价值。