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公开(公告)号：US20100095324A1
公开(公告)日：2010-04-15
申请号：US12533872
申请日：2009-07-31
申请人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable , David R. Murray , Shaun Bruner , Joseph Kubon , Shawn Coffman , Jason Lee , Mark R. Allen , Chris Perluss , Robert Gelb
发明人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable , David R. Murray , Shaun Bruner , Joseph Kubon , Shawn Coffman , Jason Lee , Mark R. Allen , Chris Perluss , Robert Gelb
IPC分类号： H04N7/025
摘要： Advertisements can be paired based on their context to achieve increased advertising effectiveness that might not be able to be achieved without the pairing. The advertisements can be paired based on a user's preferred context, which includes an attribute of one of the advertisements. For example, a conditional advertisement can be paired with a scheduled advertisement based on an industry type, the length of the other advertisement, or some other characteristic. Each characteristic can be given a weight, to aid in pairing determinations. The effectiveness of the pairing can be tracked, and the context can be iteratively modified based on the measured effectiveness of the advertising campaign. Pairing can be performed without identifying other advertisers, even though weighting factors may take a sponsor's identity into account. Pairing can be constrained by a master schedule and by a maximum allowed number of conditional spots.
摘要翻译： 广告可以根据其上下文进行配对，以实现更高的广告效果，如果没有配对可能无法实现。 可以基于用户的首选上下文来配对广告，其包括广告中的一个的属性。 例如，条件广告可以基于行业类型，其他广告的长度或一些其他特征与预定广告配对。 每个特征可以给予一个重量，以帮助配对确定。 可以跟踪配对的有效性，并且可以基于广告活动的测量有效性来迭代地修改上下文。 配对可以在不识别其他广告客户的情况下执行，即使加权因素可能会考虑赞助商的身份。 配对可以由主计划和最大允许数量的条件点限制。
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2.发明申请SYSTEM AND METHOD FOR INTEGRATED, AUTOMATED INVENTORY MANAGEMENT AND ADVERTISEMENT DELIVERY 审中-公开用于集成的自动库存管理和广告交付的系统和方法公开(公告)号：US20100114715A1
公开(公告)日：2010-05-06
申请号：US12613264
申请日：2009-11-05
申请人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable
发明人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable
CPC分类号： G06Q30/0273 , G06Q30/02 , G06Q30/0246
摘要： A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.
摘要翻译： 分销营销网络的管理和交付方法和系统。 如果满足特定标准，则可以授权访问与分布式营销网络相关联的一个或多个网络服务网关。 响应于授权访问网络服务网关，商业交易可以通过网络服务网关以近实时的方式与分布式营销网络协调，而无需手动干预。 网络服务网关可以包括合作伙伴接口，与伙伴接口通信的集中式集线器，和/或与集中式集线器和伙伴接口进行通信的本地市场集成服务层。 分布式营销网络可以是例如无线电台的网络。
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公开(公告)号：US20120303427A1
公开(公告)日：2012-11-29
申请号：US13541023
申请日：2012-07-03
申请人： Bobbi D. Schuster , Kohinoor Basu , Matthew M. Ferry , David C. Jellison, JR. , Steven Gable , David R. Murray
发明人： Bobbi D. Schuster , Kohinoor Basu , Matthew M. Ferry , David C. Jellison, JR. , Steven Gable , David R. Murray
IPC分类号： G06Q30/02
CPC分类号： H04L67/06 , G06Q20/14 , G06Q30/02 , G06Q30/0241 , G06Q30/0253 , G06Q30/0264 , G06Q30/0283 , H04H60/06 , H04H60/27 , H04L29/06027 , H04L63/10 , H04L65/602 , H04L67/20 , H04L67/2804
摘要： A method can include receiving a plurality of unperfected logs via a network, storing the plurality of unperfected logs in a database based on the anticipated broadcast schedule, transmitting at least one unperfected log by the electronic hub, receiving an inquiry into one or more spots in the available inventory, transmitting data associated with the one or more spots the data to be displayed on a graphical user interface in response to the inquiry, receiving a selection of one or more spots in the available inventory in response, and requesting content related to the selected one or more spots. The method can include receiving and associating advertising content with the selection of the one or more spots, creating a perfected log based on the unperfected log and the received content, monitoring a broadcast of the media outlet, detecting a difference between the perfected log and the broadcast, and transmitting status information.
摘要翻译： 一种方法可以包括经由网络接收多个未经检测的日志，基于预期的广播时间表将多个未被感染的日志存储在数据库中，通过电子中心传送至少一个未经过感染的日志，接收到一个或多个点的查询 可用库存，响应于所述查询，发送与所述一个或多个点相关联的数据以在图形用户界面上显示的数据，响应于所述可用库存中的一个或多个点的选择，以及请求与 选择一个或多个点。 该方法可以包括接收和关联广告内容与所选择的一个或多个点，基于未被感染的日志和接收到的内容创建完善的日志，监视媒体出口的广播，检测完善的日志和 广播和传送状态信息。
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公开(公告)号：US20120173666A1
公开(公告)日：2012-07-05
申请号：US13356483
申请日：2012-01-23
申请人： David C. Jellison, JR. , Jeffrey Lee Littlejohn , Richard A. Ramirez , Joseph Kubon, III , Robert Glenn Speicher, JR.
发明人： David C. Jellison, JR. , Jeffrey Lee Littlejohn , Richard A. Ramirez , Joseph Kubon, III , Robert Glenn Speicher, JR.
IPC分类号： G06F15/16
CPC分类号： H04N21/25 , G06F17/30017 , G06F17/3002 , G06F17/30038 , H04L65/602 , H04L67/10 , H04L67/26 , H04L67/32 , H04N21/84
摘要： A unified system of unique identifiers is used to match enrichment content with primary content being delivered by subscribers, e.g. broadcasters, in different markets, market segments, etc. Songs, video, advertisements, or other content from multiple different content publishers or databases, each of which may be assigned identifiers using different identification systems, are assigned a unified, unique identifier. The unique identifiers are also mapped to content identifiers used by subscribers. When subscribers provide primary content, for example by broadcasting the content to end users, enrichment content is matched to the unified, unique identifier associated with the content, and appropriate enrichment data and content are sent to the subscriber for distribution along with the primary content. If subscribers or content publishers change their own identifiers associated with content, the content can be un-matched and re-matched with the same or a different unique identifier.
摘要翻译： 使用统一的唯一标识符系统来将浓缩内容与由订户递送的主要内容进行匹配。 广播公司，不同市场，细分市场等。来自多个不同内容发行商或数据库的歌曲，视频，广告或其他内容，其中每个可以使用不同的识别系统分配标识符被分配统一的唯一标识符。 唯一标识符也映射到订户使用的内容标识符。 当订户提供主要内容时，例如通过向最终用户广播内容，将丰富内容与与内容相关联的统一的唯一标识符进行匹配，并将适当的丰富数据和内容发送到用户以与主要内容一起分发。 如果订阅者或内容发布者改变与内容相关联的自己的标识符，则内容可以被取消匹配并且与相同或不同的唯一标识符重新匹配。
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公开(公告)号：US20100043021A1
公开(公告)日：2010-02-18
申请号：US12539885
申请日：2009-08-12
IPC分类号： H04H60/32
摘要： Audience response to broadcast content can be gauged by determining how many audience members switched stations while particular programs were broadcast. Data indicating audience members' media consumption can be analyzed to determine the number of times audience members tuned to a station or tuned away from the station. Data related to media content broadcast on particular stations can be analyzed to determine what content was being broadcast at times corresponding to the times audience members switched stations. Performance factors can be assigned to particular programs based on this analysis. Determining how many audience members switched during any one program may include retrieving event records, each of which can represent an audience member that was tuned to a particular media station during a time a particular program was being aired.
摘要翻译： 可以通过确定在广播特定节目时有多少观众成员切换电台来衡量广播内容的受众响应。 可以分析指示观众成员的媒体消费的数据，以确定观众成员调整到车站或远离车站的次数。 可以分析与特定站上的媒体内容广播相关的数据，以确定在与观众成员切换站的时间相对应的时间正在广播哪些内容。 基于此分析可以将性能因素分配给特定程序。 确定在任何一个节目期间切换的观众数量可以包括检索事件记录，每个节目可以代表在特定节目播出期间被调谐到特定媒体站的观众成员。
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公开(公告)号：US20090241142A1
公开(公告)日：2009-09-24
申请号：US12382634
申请日：2009-03-19
申请人： Bobbi D. Schuster , Kohnioor Basu , Matthew M. Ferry , David C. Jellison, JR. , Steven Gable , David R. Murray
发明人： Bobbi D. Schuster , Kohnioor Basu , Matthew M. Ferry , David C. Jellison, JR. , Steven Gable , David R. Murray
IPC分类号： H04N7/025
CPC分类号： H04L67/06 , G06Q20/14 , G06Q30/02 , G06Q30/0241 , G06Q30/0253 , G06Q30/0264 , G06Q30/0283 , H04H60/06 , H04H60/27 , H04L29/06027 , H04L63/10 , H04L65/602 , H04L67/20 , H04L67/2804
摘要： A method can include receiving a plurality of unperfected logs via a network, storing the plurality of unperfected logs in a database based on the anticipated broadcast schedule, transmitting at least one unperfected log by the electronic hub, receiving an inquiry into one or more spots in the available inventory, transmitting data associated with the one or more spots the data to be displayed on a graphical user interface in response to the inquiry, receiving a selection of one or more spots in the available inventory in response, and requesting content related to the selected one or more spots. The method can include receiving and associating advertising content with the selection of the one or more spots, creating a perfected log based on the unperfected log and the received content, monitoring a broadcast of the media outlet, detecting a difference between the perfected log and the broadcast, and transmitting status information.
摘要翻译： 一种方法可以包括经由网络接收多个未经检测的日志，基于预期的广播时间表将多个未被感染的日志存储在数据库中，通过电子中心传送至少一个未经过感染的日志，接收查询到一个或多个 可用库存，响应于所述查询，发送与所述一个或多个点相关联的数据以在图形用户界面上显示的数据，响应于所述可用库存中的一个或多个点的选择，以及请求与 选择一个或多个点。 该方法可以包括接收和关联广告内容与所选择的一个或多个点，基于未被感染的日志和接收到的内容创建完善的日志，监视媒体出口的广播，检测完善的日志和 广播和传送状态信息。
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公开(公告)号：US20130316640A1
公开(公告)日：2013-11-28
申请号：US13478476
申请日：2012-05-23
摘要： A subscription system includes a national subscription server capable of tracking which local stations subscribe to particular radio station music formats, for example AC middays, Top 40 afternoons, morning programs, or overnight Contemporary AC. A local music scheduler can query the subscription server for a log of nationally scheduled content to fill one or more dayparts of a local broadcast schedule. The subscription system can determine where to obtain the requested log, and provide the log to the local scheduler for insertion into a particular daypart of the local clock, while leaving the remaining dayparts free for local scheduling. Trusted subscribers can also be permitted to alter portions of log of nationally scheduled items. Inserting the log of nationally scheduled items into the local clock provides local awareness of both local and national media items scheduled for broadcast.
摘要翻译： 订阅系统包括能够跟踪哪些本地站点订阅特定无线电台音乐格式的国家订阅服务器，例如AC中间，前40个下午，早晨节目或夜间当代AC。 本地音乐调度器可以向订阅服务器查询国家预定内容的日志，以填充本地广播时间表的一个或多个时间段。 订阅系统可以确定在何处获得所请求的日志，并将日志提供给本地调度器以插入本地时钟的特定时段，同时留下剩余的时间段用于本地调度。 也可以允许受信任的用户更改国家预定项目的日志部分。 将国家预定项目的日志插入本地时钟提供了本地和国家媒体新闻广播节目的意识。
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公开(公告)号：US20110099250A1
公开(公告)日：2011-04-28
申请号：US12968767
申请日：2010-12-15
IPC分类号： G06F15/16
CPC分类号： H04H20/103
摘要： A method and apparatus for broadcasting media events, the method including the steps of providing a sequence of media events in a first server, the sequence of media events including at least one media event of a first type and a plurality of media events of a second type; playing the sequence from the first server to a content distribution network (CDN) server prior to a predetermined broadcast time; and storing at the CDN server at least a part of the sequence received from the first server. The method may further include the steps of inserting, at the first server, markers indicating where targeted media events are to be played in the sequence of media events and inserting, at the CDN server, targeted media events supplied by a third server in response to a request to provide media events targeted to information associated with at least one user.
摘要翻译： 一种用于广播媒体事件的方法和装置，所述方法包括以下步骤：在第一服务器中提供媒体事件序列，所述媒体事件序列包括第一类型的至少一个媒体事件和第二媒体事件的多个媒体事件 类型; 在预定的广播时间之前从第一服务器播放序列到内容分发网络（CDN）服务器; 以及在所述CDN服务器处存储从所述第一服务器接收的所述序列的至少一部分。 该方法还可以包括以下步骤：在第一服务器处插入指示媒体事件在媒体事件序列中要播放的位置的标记，并在CDN服务器处插入响应于第三服务器提供的目标媒体事件 提供针对与至少一个用户相关联的信息的媒体事件的请求。
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公开(公告)号：US20110087796A1
公开(公告)日：2011-04-14
申请号：US12968839
申请日：2010-12-15
IPC分类号： G06F15/16
CPC分类号： H04H60/06 , H04H20/06 , H04H20/103 , H04H60/46
摘要： A method and apparatus for broadcasting media events, the method including the steps of providing a sequence of media events in a first server, the sequence of media events including at least one media event and a plurality of advertisement spots; playing the sequence from the first server to a second server prior to a predetermined broadcast time; and storing at the second server at least a part of the sequence received from the first server. The method may further include the steps of skipping, at the second server, spots during the broadcast of a sequence of media events during a spot-free daypart, inserting preferred content media events in the broadcast sequence, and inserting markers indicating whether a media event has been played during a spot-free daypart are to be played in the sequence of media events.
摘要翻译： 一种用于广播媒体事件的方法和装置，所述方法包括以下步骤：在第一服务器中提供媒体事件序列，所述媒体事件序列包括至少一个媒体事件和多个广告点; 在预定广播时间之前从第一服务器播放序列到第二服务器; 以及在所述第二服务器处存储从所述第一服务器接收的所述序列的至少一部分。 该方法可以进一步包括以下步骤：在无节点时段期间在媒体事件序列的广播期间在第二服务器处跳过点，在广播序列中插入优选内容媒体事件，以及插入指示媒体事件的标记 在无节制的一天中播放的节目将按照媒体事件的顺序播放。
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公开(公告)号：US20110083074A1
公开(公告)日：2011-04-07
申请号：US12571831
申请日：2009-10-01
CPC分类号： G06F3/165 , G06F3/0481 , G06F3/0482 , G06F3/04847 , G06F3/0489 , G06F3/16 , G06F2203/04803 , G06Q10/101 , G11B27/038 , G11B27/105 , G11B27/34 , H04H60/06
摘要： A Graphical User Interface (GUI) allows a user to control multiple media streams at the same time. A user can display and configure multiple regions of the GUI to display information about, and control broadcast properties of, multiple media streams being broadcast at the same time. Multiple display regions of the same type can be displayed at the same time. The GUI is also highly customizable, allowing a user to configure multiple different display regions, each displaying information and controls useful for performing functions related to the type of display region. The information displayed in each region can be selected from a single media stream, or from different media streams.
摘要翻译： 图形用户界面（GUI）允许用户同时控制多个媒体流。 用户可以显示和配置GUI的多个区域以同时显示正在广播的多个媒体流的信息和控制广播属性。 可以同时显示相同类型的多个显示区域。 GUI也是高度可定制的，允许用户配置多个不同的显示区域，每个显示区域显示用于执行与显示区域类型相关的功能的信息和控制。 可以从单个媒体流或从不同的媒体流中选择在每个区域中显示的信息。
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