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公开(公告)号：US08103681B2
公开(公告)日：2012-01-24
申请号：US12475363
申请日：2009-05-29
IPC分类号： G06F17/30
CPC分类号： G06F17/30038 , G06F17/3002 , G06F17/30029
摘要： Multiple attempts can be made to match received information associated with a work and one of multiple identifiers stored in a database. Each of the identifiers in the database is uniquely associated with one of a plurality of specific works. A first search can be made to determine if an identifier in the received information includes an identifier that matches one of identifiers stored in the database. If the identifier in the received information does not match any of the identifiers in the database, a second matching attempt can be made to determine if the received attributes match attributes of a work associated with one of the identifiers in the database. Based on the results of the matching, various actions can be taken to associate or assign one of the unique identifiers with the work related to the received information.
摘要翻译： 可以进行多次尝试来匹配与工作相关联的接收信息和存储在数据库中的多个标识符之一。 数据库中的每个标识符与多个特定作品中的一个唯一地相关联。 可以进行第一次搜索以确定所接收的信息中的标识符是否包括与存储在数据库中的标识符之一相匹配的标识符。 如果接收到的信息中的标识符与数据库中的任何标识符不匹配，则可以进行第二匹配尝试来确定接收到的属性是否匹配与数据库中的一个标识符之一相关联的工作的属性。 基于匹配的结果，可以采取各种动作来将唯一标识符之一与与所接收的信息相关的工作相关联或分配。
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公开(公告)号：US20100306062A1
公开(公告)日：2010-12-02
申请号：US12475375
申请日：2009-05-29
CPC分类号： G06Q30/0273 , G06F16/22 , G06F16/24 , G06Q30/02 , G06Q30/0277 , G06Q30/04 , G06Q50/184
摘要： Identifiers for first and second works can be received, and associated with respective unique identifiers. The unique identifiers can then be utilized to track public performances of the works. One or both of the works can be a copyrighted work, and the unique identifiers can be used to assist in calculating royalty payments. Additionally, one or more of the works being tracked using the unique numbers can be an advertising spot, and an advertising rate can be calculated based on the tracking.
摘要翻译： 可以接收第一和第二作品的标识符，并与相应的唯一标识符相关联。 然后可以利用唯一标识符跟踪作品的公开演出。 一项或两项作品可以是受版权保护的作品，唯一标识符可用于协助计算使用费。 另外，使用唯一编号追踪的作品中的一个或多个可以是广告位，并且可以基于跟踪来计算广告费率。
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公开(公告)号：US20100306239A1
公开(公告)日：2010-12-02
申请号：US12475363
申请日：2009-05-29
IPC分类号： G06F17/30
CPC分类号： G06F17/30038 , G06F17/3002 , G06F17/30029
摘要： Multiple attempts can be made to match received information associated with a work and one of multiple identifiers stored in a database. Each of the identifiers in the database is uniquely associated with one of a plurality of specific works. A first search can be made to determine if an identifier in the received information includes an identifier that matches one of identifiers stored in the database. If the identifier in the received information does not match any of the identifiers in the database, a second matching attempt can be made to determine if the received attributes match attributes of a work associated with one of the identifiers in the database. Based on the results of the matching, various actions can be taken to associate or assign one of the unique identifiers with the work related to the received information.
摘要翻译： 可以进行多次尝试来匹配与工作相关联的接收信息和存储在数据库中的多个标识符之一。 数据库中的每个标识符与多个特定作品中的一个唯一地相关联。 可以进行第一次搜索以确定所接收的信息中的标识符是否包括与存储在数据库中的标识符之一相匹配的标识符。 如果接收到的信息中的标识符与数据库中的任何标识符不匹配，则可以进行第二匹配尝试来确定接收到的属性是否匹配与数据库中的一个标识符之一相关联的工作的属性。 基于匹配的结果，可以采取各种动作来将唯一标识符之一与与所接收的信息相关的工作相关联或分配。
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4.发明申请SYSTEM AND METHOD FOR INTEGRATED, AUTOMATED INVENTORY MANAGEMENT AND ADVERTISEMENT DELIVERY 审中-公开用于集成的自动库存管理和广告交付的系统和方法公开(公告)号：US20100114715A1
公开(公告)日：2010-05-06
申请号：US12613264
申请日：2009-11-05
申请人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable
发明人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable
CPC分类号： G06Q30/0273 , G06Q30/02 , G06Q30/0246
摘要： A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.
摘要翻译： 分销营销网络的管理和交付方法和系统。 如果满足特定标准，则可以授权访问与分布式营销网络相关联的一个或多个网络服务网关。 响应于授权访问网络服务网关，商业交易可以通过网络服务网关以近实时的方式与分布式营销网络协调，而无需手动干预。 网络服务网关可以包括合作伙伴接口，与伙伴接口通信的集中式集线器，和/或与集中式集线器和伙伴接口进行通信的本地市场集成服务层。 分布式营销网络可以是例如无线电台的网络。
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5.发明授权公开(公告)号：US10229438B2
公开(公告)日：2019-03-12
申请号：US12613264
申请日：2009-11-05
申请人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, Jr. , Kohinoor Basu , Steven M. Gable
发明人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, Jr. , Kohinoor Basu , Steven M. Gable
IPC分类号： G06Q30/02
摘要： A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.
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公开(公告)号：US20100095324A1
公开(公告)日：2010-04-15
申请号：US12533872
申请日：2009-07-31
申请人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable , David R. Murray , Shaun Bruner , Joseph Kubon , Shawn Coffman , Jason Lee , Mark R. Allen , Chris Perluss , Robert Gelb
发明人： Bobbi Denise Schuster , Matthew Ferry , John Fulbright , David C. Jellison, JR. , Kohinoor Basu , Steven M. Gable , David R. Murray , Shaun Bruner , Joseph Kubon , Shawn Coffman , Jason Lee , Mark R. Allen , Chris Perluss , Robert Gelb
IPC分类号： H04N7/025
摘要： Advertisements can be paired based on their context to achieve increased advertising effectiveness that might not be able to be achieved without the pairing. The advertisements can be paired based on a user's preferred context, which includes an attribute of one of the advertisements. For example, a conditional advertisement can be paired with a scheduled advertisement based on an industry type, the length of the other advertisement, or some other characteristic. Each characteristic can be given a weight, to aid in pairing determinations. The effectiveness of the pairing can be tracked, and the context can be iteratively modified based on the measured effectiveness of the advertising campaign. Pairing can be performed without identifying other advertisers, even though weighting factors may take a sponsor's identity into account. Pairing can be constrained by a master schedule and by a maximum allowed number of conditional spots.
摘要翻译： 广告可以根据其上下文进行配对，以实现更高的广告效果，如果没有配对可能无法实现。 可以基于用户的首选上下文来配对广告，其包括广告中的一个的属性。 例如，条件广告可以基于行业类型，其他广告的长度或一些其他特征与预定广告配对。 每个特征可以给予一个重量，以帮助配对确定。 可以跟踪配对的有效性，并且可以基于广告活动的测量有效性来迭代地修改上下文。 配对可以在不识别其他广告客户的情况下执行，即使加权因素可能会考虑赞助商的身份。 配对可以由主计划和最大允许数量的条件点限制。
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公开(公告)号：US08977220B2
公开(公告)日：2015-03-10
申请号：US12475288
申请日：2009-05-29
摘要： A preference related to the broadcast of a work, for example a song or advertisement, is obtained from a subscriber. The work is associated with one of a plurality of unique identifiers, and the particular identifier with which the work is associated can be identified in some instances by using information included with the subscriber preference. In response to determining which unique identifier is associated with the work, content associated with that identifier can be delivered to the subscriber according to his preference.
摘要翻译： 从用户获得与广播作品有关的偏好，例如歌曲或广告。 该工作与多个唯一标识符中的一个相关联，并且在某些情况下可以通过使用包含在订户偏好中的信息来识别工作相关联的特定标识符。 响应于确定哪个唯一标识符与工作相关联，与该标识符相关联的内容可以根据他的喜好传送给订户。
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8.发明授权公开(公告)号：US08666807B1
公开(公告)日：2014-03-04
申请号：US12318778
申请日：2009-01-08
申请人： David R. Murray , Matthew Ferry , Marwan Shaban , Mark R. Allen , Bobbi Denise Schuster , Steven M. Gable
发明人： David R. Murray , Matthew Ferry , Marwan Shaban , Mark R. Allen , Bobbi Denise Schuster , Steven M. Gable
CPC分类号： G06Q30/0241
摘要： A computerized method and system for managing a media advertising proposal from inception to completion of an order with one or more media outlets are described. An embodiment of the method includes receiving a customer request for placement of advertising in one or more media outlets, creating a media advertising proposal, that includes schedule of advertising for the requested placement, based on user inputs into a media proposal tool, storing the media advertising proposal in a database connected to the media proposal tool, accessing one or more external applications to integrate information and data into the media advertising proposal, assigning a grade to the media advertising proposal, entering the media advertising proposal into a computerized workflow in the media proposal tool for review and approval, and if the media advertising proposal is approved, injecting the media advertising proposal as an order into a traffic and billing system.
摘要翻译： 描述了一种用于管理从一开始到完成一个或多个媒体订单的媒体广告提案的计算机化方法和系统。 该方法的一个实施例包括：接收客户在一个或多个媒体中放置广告的请求，基于用户对媒体提议工具的输入，创建媒体广告提案，该媒体广告提案包括针对所请求的展示的广告时间表，存储媒体 在连接到媒体提议工具的数据库中的广告提案，访问一个或多个外部应用程序以将信息和数据集成到媒体广告提案中，为媒体广告提案分配成绩，将媒体广告提案输入媒体中的计算机化工作流程 提交审查和批准的工具，如果媒体广告提案获得批准，将媒体广告提案作为订单注入流量和计费系统。
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公开(公告)号：US20100304664A1
公开(公告)日：2010-12-02
申请号：US12475288
申请日：2009-05-29
IPC分类号： H04H40/00
摘要： A preference related to the broadcast of a work, for example a song or advertisement, is obtained from a subscriber. The work is associated with one of a plurality of unique identifiers, and the particular identifier with which the work is associated can be identified in some instances by using information included with the subscriber preference. In response to determining which unique identifier is associated with the work, content associated with that identifier can be delivered to the subscriber according to his preference.
摘要翻译： 从用户获得与广播作品有关的偏好，例如歌曲或广告。 该工作与多个唯一标识符中的一个相关联，并且在某些情况下可以通过使用包含在订户偏好中的信息来识别工作相关联的特定标识符。 响应于确定哪个唯一标识符与工作相关联，与该标识符相关联的内容可以根据他的喜好传送给订户。
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