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公开(公告)号：US20120240163A1
公开(公告)日：2012-09-20
申请号：US13486922
申请日：2012-06-01
IPC分类号： H04N21/472
CPC分类号： H04N21/435 , H04N7/17336 , H04N21/23424 , H04N21/2668 , H04N21/44012 , H04N21/458 , H04N21/47202 , H04N21/812 , H04N21/8133
摘要： Techniques are described that permit the flexible introduction of branding elements into or around video rendered by a media player. One or more sets of metadata related to the presentation of branding elements may be collected, and then one or more sets of the metadata may be selected based on business rules when the media player requests a particular piece of content. The selected metadata may indicate what branding element is to be displayed, and how it is to be displayed (e.g., position of element in video rendering window). The media player is then instructed based on the metadata to access and appropriately place the branding elements in or outside of the video rendering window (e.g., overlayed on top of the video content).
摘要翻译： 描述了允许将品牌元素灵活地引入到由媒体播放器呈现的视频中或其周围的技术。 可以收集与品牌元素的呈现相关的一组或多组元数据，然后当媒体播放器请求特定内容片段时，可以基于业务规则来选择一个或多个元数据集。 所选择的元数据可以指示要显示哪个品牌元素，以及如何被显示（例如，在视频呈现窗口中的元素的位置）。 然后基于元数据指示媒体播放器访问并将品牌元素适当地放置在视频呈现窗口中或外部（例如，覆盖在视频内容之上）。
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公开(公告)号：US09104669B1
公开(公告)日：2015-08-11
申请号：US11390461
申请日：2006-03-28
CPC分类号： H04N21/812 , G06F17/30017 , G06F17/30029 , H04N21/23424 , H04N21/2393 , H04N21/2407 , H04N21/26258 , H04N21/2668 , H04N21/6581 , H04N21/8586
摘要： Owners of editorial video and/or audio content that is delivered over the Internet or other networks can enroll in an advertising affiliate network. Video and/or audio advertisements, or other marketing messages, are then delivered into the video and/or audio content when the content is accessed by a user. Bypassing of the advertising content may be prevented.
摘要翻译： 通过互联网或其他网络交付的编辑视频和/或音频内容的所有者可以注册广告会员网络。 然后，当用户访问内容时，视频和/或音频广告或其他营销消息被传送到视频和/或音频内容。 可以防止广告内容的旁路。
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公开(公告)号：US08682722B1
公开(公告)日：2014-03-25
申请号：US11341873
申请日：2006-01-30
CPC分类号： G06Q30/0277 , G06Q30/0251 , H04N21/2408 , H04N21/251 , H04N21/2668 , H04N21/458 , H04N21/4825 , H04N21/812
摘要： A client-side advertising application may work with an advertising back-end and a content downloading system to perform one or more of the following functions: download advertising content, manage the downloaded advertising content, define the user experience, facilitate the dynamic insertion of the downloaded advertising content into or around downloaded programming content, and ensure auditing messages are sent to an auditing server.
摘要翻译： 客户端广告应用可以与广告后端和内容下载系统一起工作以执行以下功能中的一个或多个：下载广告内容，管理下载的广告内容，定义用户体验，促进动态插入 将下载的广告内容下载到下载的节目内容中或其周围，并确保审核消息被发送到审核服务器。
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公开(公告)号：US08201201B2
公开(公告)日：2012-06-12
申请号：US13163920
申请日：2011-06-20
IPC分类号： H04N7/10
CPC分类号： H04N21/435 , H04N7/17336 , H04N21/23424 , H04N21/2668 , H04N21/44012 , H04N21/458 , H04N21/47202 , H04N21/812 , H04N21/8133
摘要： Techniques are described that permit the flexible introduction of branding elements into or around video rendered by a media player. One or more sets of metadata related to the presentation of branding elements may be collected, and then one or more sets of the metadata may be selected based on business rules when the media player requests a particular piece of content. The selected metadata may indicate what branding element is to be displayed, and how it is to be displayed (e.g., position of element in video rendering window). The media player is then instructed based on the metadata to access and appropriately place the branding elements in or outside of the video rendering window (e.g., overlayed on top of the video content).
摘要翻译： 描述了允许将品牌元素灵活地引入到由媒体播放器呈现的视频中或其周围的技术。 可以收集与品牌元素的呈现相关的一组或多组元数据，然后当媒体播放器请求特定内容片段时，可以基于业务规则来选择一个或多个元数据集。 所选择的元数据可以指示要显示哪个品牌元素，以及如何被显示（例如，在视频呈现窗口中的元素的位置）。 然后基于元数据指示媒体播放器访问并将品牌元素适当地放置在视频呈现窗口中或外部（例如，覆盖在视频内容之上）。
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公开(公告)号：US20110258285A1
公开(公告)日：2011-10-20
申请号：US13163920
申请日：2011-06-20
IPC分类号： G06F15/16
CPC分类号： H04N21/435 , H04N7/17336 , H04N21/23424 , H04N21/2668 , H04N21/44012 , H04N21/458 , H04N21/47202 , H04N21/812 , H04N21/8133
摘要： Techniques are described that permit the flexible introduction of branding elements into or around video rendered by a media player. One or more sets of metadata related to the presentation of branding elements may be collected, and then one or more sets of the metadata may be selected based on business rules when the media player requests a particular piece of content. The selected metadata may indicate what branding element is to be displayed, and how it is to be displayed (e.g., position of element in video rendering window). The media player is then instructed based on the metadata to access and appropriately place the branding elements in or outside of the video rendering window (e.g., overlayed on top of the video content).
摘要翻译： 描述了允许将品牌元素灵活地引入到由媒体播放器呈现的视频中或其周围的技术。 可以收集与品牌元素的呈现相关的一组或多组元数据，然后当媒体播放器请求特定内容片段时，可以基于业务规则来选择一个或多个元数据集。 所选择的元数据可以指示要显示哪个品牌元素，以及如何被显示（例如，在视频呈现窗口中的元素的位置）。 然后基于元数据指示媒体播放器访问并将品牌元素适当地放置在视频呈现窗口中或外部（例如，覆盖在视频内容之上）。
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公开(公告)号：US09047624B1
公开(公告)日：2015-06-02
申请号：US11023631
申请日：2004-12-29
申请人： G. Thomas Des Jardins , Jeffrey Dalton Porter , Vinayak Raghuvamshi , Bryan Slavin , Paul Miller
发明人： G. Thomas Des Jardins , Jeffrey Dalton Porter , Vinayak Raghuvamshi , Bryan Slavin , Paul Miller
CPC分类号： H04L43/106 , G06Q30/0272 , H04L43/04 , H04L67/10
摘要： At times, it may be desirable to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content. One manner of making the determination may include accessing presentation time information that indicates the time(s) at which one or more client systems present particular dynamic content and accessing event time information indicating the time(s) at which one or more auditable events occur in the dynamic particular content. Based on the presentation time information and the event time information, it may be possible to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content.
摘要翻译： 有时，可能需要确定在动态内容中发生可审计事件时，客户端系统是或确定呈现特定动态内容的客户端系统的数量。 进行确定的一种方式可以包括访问表示时间信息，其指示一个或多个客户端系统呈现特定动态内容的时间，以及访问指示一个或多个可审核事件发生的时间的事件时间信息 动态的特定内容。 基于呈现时间信息和事件时间信息，当动态内容中发生可审计事件时，可以确定客户机系统是或者确定呈现特定动态内容的客户端系统的数量。
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公开(公告)号：US08769565B2
公开(公告)日：2014-07-01
申请号：US13486922
申请日：2012-06-01
IPC分类号： H04N7/10 , H04N21/234
CPC分类号： H04N21/435 , H04N7/17336 , H04N21/23424 , H04N21/2668 , H04N21/44012 , H04N21/458 , H04N21/47202 , H04N21/812 , H04N21/8133
摘要： Techniques are described that permit the flexible introduction of branding elements into or around video rendered by a media player. One or more sets of metadata related to the presentation of branding elements may be collected, and then one or more sets of the metadata may be selected based on business rules when the media player requests a particular piece of content. The selected metadata may indicate what branding element is to be displayed, and how it is to be displayed (e.g., position of element in video rendering window). The media player is then instructed based on the metadata to access and appropriately place the branding elements in or outside of the video rendering window (e.g., overlayed on top of the video content).
摘要翻译： 描述了允许将品牌元素灵活地引入到由媒体播放器呈现的视频中或其周围的技术。 可以收集与品牌元素的呈现相关的一组或多组元数据，然后当媒体播放器请求特定内容片段时，可以基于业务规则来选择一个或多个元数据集。 所选择的元数据可以指示要显示哪个品牌元素，以及如何被显示（例如，在视频呈现窗口中的元素的位置）。 然后基于元数据指示媒体播放器访问并将品牌元素适当地放置在视频呈现窗口中或外部（例如，覆盖在视频内容之上）。
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公开(公告)号：US08401901B2
公开(公告)日：2013-03-19
申请号：US13355418
申请日：2012-01-20
CPC分类号： H04N21/812 , G06Q30/0241 , G06Q30/0254 , G06Q30/0272 , G06Q30/0277 , H04N21/26233 , H04N21/2668
摘要： Programming media and advertising media may be presented in a manner that approximates or equals a target ratio. In one implementation, a total temporal length of one or more programming media segments is accessed after the user has selected the programming media segments. One or more advertising media segments are then selected. The advertising media segments have a total length that is based on the total temporal length of the programming media segments and a target temporal ratio between programming media and advertising media. The client system may present the one or more selected advertising media segments.
摘要翻译： 可以以近似或等于目标比率的方式呈现编程媒体和广告媒体。 在一个实现中，在用户选择了节目媒体片段之后，访问一个或多个节目媒体片段的总时间长度。 然后选择一个或多个广告媒体段。 广告媒体片段具有基于编程媒体片段的总时间长度和节目媒体与广告媒体之间的目标时间比例的总长度。 客户端系统可以呈现一个或多个所选择的广告媒体段。
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公开(公告)号：US08103546B1
公开(公告)日：2012-01-24
申请号：US11023638
申请日：2004-12-29
CPC分类号： H04N21/812 , G06Q30/0241 , G06Q30/0254 , G06Q30/0272 , G06Q30/0277 , H04N21/26233 , H04N21/2668
摘要： Programming media and advertising media may be presented in a manner that approximates or equals a target ratio. In one implementation, a total temporal length of one or more programming media segments is accessed after the user has selected the programming media segments. One or more advertising media segments are then selected. The advertising media segments have a total length that is based on the total temporal length of the programming media segments and a target temporal ratio between programming media and advertising media. The client system may present the one or more selected advertising media segments.
摘要翻译： 可以以近似或等于目标比率的方式呈现编程媒体和广告媒体。 在一个实现中，在用户选择了节目媒体片段之后，访问一个或多个节目媒体片段的总时间长度。 然后选择一个或多个广告媒体段。 广告媒体片段具有基于节目媒体片段的总时间长度和节目媒体与广告媒体之间的目标时间比例的总长度。 客户端系统可以呈现一个或多个所选择的广告媒体段。
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公开(公告)号：US11132705B1
公开(公告)日：2021-09-28
申请号：US11088263
申请日：2005-03-24
摘要： The amount of dynamic content consumed by an audience at one or more locations in one or more content sites may be determined. This information may then be used by an inventory management system to forecast or estimate the future available advertising inventory at the locations. When the entity receives an insertion order, the entity may use the forecasted advertising inventory to help determine the locations to which the campaign should be allocated and when the advertising campaign should be scheduled so that the requirements of the advertising campaign can be met.
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