DIGITAL CONTENT AND RESPONSE PROCESSING SYSTEM AND METHOD
    3.
    发明申请
    DIGITAL CONTENT AND RESPONSE PROCESSING SYSTEM AND METHOD 审中-公开
    数字内容和响应处理系统及方法

    公开(公告)号:US20120110608A1

    公开(公告)日:2012-05-03

    申请号:US12916075

    申请日:2010-10-29

    IPC分类号: H04H60/32 H04N7/10

    摘要: Systems and methods are provided for allowing responses to offers displayed with digital content. The responses may be provided on a receiver system via a conventional feedback through the same distribution channel through which the content and offer were provided, or through an alternative channel, with data being transmitted from an alternative channel device to a transacting entity. For time-shifted playback, content is identified and time-adapted offers may be provided, taking into account factors such as the content, the time of play back, the date of play back, and so forth. The alternate response channel may be more suitable for time-adapted offer responses then for contemporaneously transmitted offers.

    摘要翻译: 提供的系统和方法用于允许响应显示数字内容的提供。 响应可以通过经由通过其提供内容和报价的相同分配渠道的常规反馈,或者通过替代信道,其中数据从备选信道设备发送到交易实体而在接收机系统上提供。 对于时移播放,识别内容,并且可以考虑诸如内容,播放时间,播放日期等因素来提供时间适配的提议。 替代响应信道可以更适合于随后发送的报价的时间适应报价响应。