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    PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION
    2.
    发明申请
    PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION 审中-公开
    根据排除规则提供内容包

    公开(公告)号：US20160110764A1

    公开(公告)日：2016-04-21

    申请号：US14885465

    申请日：2015-10-16

    Applicant: Apple Inc.

    Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

    IPC: G06Q30/02 ,  H04L29/08

    CPC classification number: G06Q30/0255 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0269 ,  H04L67/306

    Abstract: The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.

    Abstract translation: 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。

    Selection and delivery of invitational content based on prediction of user interest
    3.
    发明授权
    Selection and delivery of invitational content based on prediction of user interest 有权
    基于用户兴趣的预测，选择和传送邀请内容

    公开(公告)号：US09183247B2

    公开(公告)日：2015-11-10

    申请号：US13938880

    申请日：2013-07-10

    Applicant: Apple Inc.

    Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06F17/30386 ,  G06F17/30185 ,  G06F17/30867 ,  G06Q30/02

    Abstract: Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.

    Abstract translation: 提供系统和方法，用于根据用户的短期和长期特征为用户选择邀请内容。 在操作中，响应于来自用户终端对于内容包的与用户相关联的事件日志的请求。 此后，日记中的短期和长期特征被识别并用预定义的标签标记，指示与模式相关联的内容的类型。 然后，标签通过基于用于所标识的短期特征的标签选择内容来选择邀请内容，所述标签与所识别的长期特征的活动或标签的阈值水平相关联。

    MEDIA STATION WITH CUSTOM BUMPER
    4.
    发明申请
    MEDIA STATION WITH CUSTOM BUMPER 审中-公开
    媒体站与自定义的BUMPER

    公开(公告)号：US20140172539A1

    公开(公告)日：2014-06-19

    申请号：US13715997

    申请日：2012-12-14

    Applicant: APPLE INC.

    Inventor： Thomas Alsina ,  Eswar Priyadarshan ,  Jayasurya Vadrevu

    IPC: G06Q30/02

    CPC classification number: G06Q30/0277 ,  H04W4/21 ,  H04W4/50

    Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for providing a custom bumper within a media station. A custom bumper can be created using gathered bumper creation data and a bumper template. Bumper creation data can be any data regarding the media station and can be used to populate an appropriate bumper template. The populated template is a completed custom bumper customized based on the bumper creation data. Further, rewards can be awarded to encourage desired user interactions. Upon a determination that a desired user interaction has occurred a predetermined number of times, a reward can be awarded. The reward can be making available a previously unavailable media item. Bumper creation data indicating the remaining number of times the user interaction has to be performed to achieve the reward to be awarded can be used to create a custom bumper.

    Abstract translation: 本文公开了用于在媒体站内提供定制保险杠的系统，方法和非暂时计算机可读存储介质。 可以使用收集的保险杠创建数据和保险杠模板创建自定义保险杠。 保险杠创建数据可以是关于媒体站的任何数据，并且可以用于填充适当的保险杠模板。 填充的模板是基于保险杠创建数据定制的完整的自定义保险杠。 此外，可以奖励奖励以鼓励所需的用户交互。 在确定期望的用户交互已经发生预定次数时，可以奖励奖励。 奖励可以提供以前不可用的媒体项目。 可以使用指示用户交互执行以获得奖励的剩余次数的保险杠创建数据来创建定制保险杠。

    CONCURRENTLY PRESENTING INTERACTIVE INVITATIONAL CONTENT AND MEDIA ITEMS WITHIN A MEDIA STATION THROUGH THE USE OF BUMPER CONTENT
    5.
    发明申请
    CONCURRENTLY PRESENTING INTERACTIVE INVITATIONAL CONTENT AND MEDIA ITEMS WITHIN A MEDIA STATION THROUGH THE USE OF BUMPER CONTENT 审中-公开
    通过使用保险箱内容，在媒体站中通常介绍交互式邀请内容和媒体项目

    公开(公告)号：US20140101548A1

    公开(公告)日：2014-04-10

    申请号：US13646558

    申请日：2012-10-05

    Applicant: APPLE INC.

    Inventor： Thomas Alsina ,  Scott Forstall ,  Eswar Priyadarshan ,  Jayasurya Vadrevu ,  Lucas Newman ,  Todd Michael Teresi ,  Scott Witt ,  Jason James St. Pierre ,  Kenley Sun

    IPC: G06F3/01

    CPC classification number: H04N21/4307 ,  H04N21/23424 ,  H04N21/812

    Abstract: A media channel can include a mix of media items and invitational content packages. At some point during the playback of the media channel, an invitational content package can be presented. In response to detecting the occurrence of an interactive segment triggering event during the presentation of the invitational content package, an invitational content interactive segment and a next media item can be simultaneously presented. This can be accomplished by splitting the media channel into multiple streams, such as an audio stream and a visual stream, and presenting an element of the interactive segment within a first stream and an element of the media item within a second stream. To decrease the likelihood that a user may equate the invitational content with the media item, a bumper content item, such as audio that says, “now back to the music,” can be presented just prior to playback of the media item.

    Abstract translation: 媒体频道可以包括媒体项目和邀请内容包的组合。 在播放媒体频道的某个时刻，可以呈现邀请内容包。 响应于在呈现邀请内容包期间检测到交互式段触发事件的发生，可以同时呈现邀请内容交互区段和下一个媒体项目。 这可以通过将媒体信道分成多个流（例如音频流和可视流）并且在第一流内的媒体项目的第一流和元素内呈现交互式段的元素来实现。 为了降低用户可以将邀请内容与媒体项目相等的可能性，可以在播放媒体项目之前呈现保险杠内容项，例如说“现在回到音乐”的音频。

    SELECTION AND DELIVERY OF INVITATIONAL CONTENT BASED ON PREDICTION OF USER INTEREST
    6.
    发明申请
    SELECTION AND DELIVERY OF INVITATIONAL CONTENT BASED ON PREDICTION OF USER INTEREST 审中-公开
    基于用户兴趣的预测选择和提交邀请内容

    公开(公告)号：US20130304748A1

    公开(公告)日：2013-11-14

    申请号：US13938880

    申请日：2013-07-10

    Applicant: Apple Inc.

    Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

    IPC: G06F17/30

    CPC classification number: G06F17/30386 ,  G06F17/30185 ,  G06F17/30867 ,  G06Q30/02

    Abstract: Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.

    Abstract translation: 提供系统和方法，用于根据用户的短期和长期特征为用户选择邀请内容。 在操作中，响应于来自用户终端对于内容包的与用户相关联的事件日志的请求。 此后，日记中的短期和长期特征被识别并用预定义的标签标记，指示与图案相关联的内容的类型。 然后，标签通过基于用于所标识的短期特征的标签选择内容来选择邀请内容，所述标签与所识别的长期特征的活动或标签的阈值水平相关联。

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