METHOD AND APPARATUS FOR MANAGING ADVERTISEMENTS USING SOCIAL MEDIA DATA

    公开(公告)号:US20170118534A1

    公开(公告)日:2017-04-27

    申请号:US15397274

    申请日:2017-01-03

    Abstract: A system that incorporates teachings of the subject disclosure may include, for example, obtaining social media data associated with a plurality of end user devices of a plurality of users interacting with a social media network where the social media data includes user commentary at the social media network, determining first targeted advertising for delivery to first end user devices of a portion of the plurality of users based on an analysis of the social media data, and determining second targeted advertising for delivery during a target broadcast programming to a second end user device of a target user of the plurality of users based on an analysis of the user commentary, wherein the analysis includes identifying a comment context. Other embodiments are disclosed.

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