Systems and methods for content customization

    公开(公告)号:US12206925B2

    公开(公告)日:2025-01-21

    申请号:US17813622

    申请日:2022-07-20

    Applicant: ADOBE INC.

    Abstract: Systems and methods for content customization are provided. One aspect of the systems and methods includes receiving dynamic characteristics for a plurality of users, wherein the dynamic characteristics include interactions between the plurality of users and a digital content channel; clustering the plurality of users in a plurality of segments based on the dynamic characteristics using a machine learning model; assigning a user to a segment of the plurality of segments based on static characteristics of the user; and providing customized digital content for the user based on the segment.

    SYSTEMS AND METHODS FOR INDICATOR IDENTIFICATION

    公开(公告)号:US20240232702A1

    公开(公告)日:2024-07-11

    申请号:US18152879

    申请日:2023-01-11

    Applicant: ADOBE INC.

    CPC classification number: G06N20/00

    Abstract: One aspect of a method for data processing includes identifying target time series data for a target metric and candidate time series data for a plurality of indicators predictive of the target metric; training a machine learning model to predict the target time series data based on the candidate time series data; computing first through third predictivity values based on the machine learning model, wherein the first predictivity value indicates that a source indicator from the plurality of indicators is predictive of the target metric, the second predictivity value indicates that an intermediate indicator from the plurality of indicators is predictive of the target metric, and the third predictivity value indicates that the source indicator is predictive of the intermediate indicator; and displaying a portion of the candidate time series data corresponding to the intermediate indicator and the source indicator based on the first through third predictivity values.

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