Inferring user demographics from user behavior using Bayesian inference

    公开(公告)号:US10692127B1

    公开(公告)日:2020-06-23

    申请号:US15292042

    申请日:2016-10-12

    Abstract: Systems and methods are provided for determining or predicting user demographic information using user behaviors through a Bayesian inference. A computing system may determine demographic information (such as age or gender) of a user based on a Bayesian update and a purchase or other user action by the user. In some embodiments, the computing system may determine the household composition of a user account based on multiple purchases by the user account. The computing system may generate recommendations for the user or the user account based on the demographic information of the user or the household composition of the user account.

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