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    LEVERAGING AFFILIATIONS TO PROVIDE SEARCH RESULTS
    3.
    发明申请
    LEVERAGING AFFILIATIONS TO PROVIDE SEARCH RESULTS 审中-公开
    杠杆关联提供搜索结果

    公开(公告)号：US20130173572A1

    公开(公告)日：2013-07-04

    申请号：US13341856

    申请日：2011-12-30

    申请人： Lawrence Colagiovanni ,  Arun Sacheti ,  Marcelo De Barros ,  Nektarios Ioannides ,  Mikhail Parakhin ,  Meenaz Merchant

    发明人： Lawrence Colagiovanni ,  Arun Sacheti ,  Marcelo De Barros ,  Nektarios Ioannides ,  Mikhail Parakhin ,  Meenaz Merchant

    IPC分类号： G06F17/30

    CPC分类号： G06Q50/01

    摘要： Information from social networks may be used to identify a user's interests and predilections, and the information may be used to affect search results. In one example, social networks have pages that correspond to real entities, such as manufacturers and merchants. Entity pages in social networks are mapped to their corresponding real entities, and information that users leave on the pages (e.g., “likes”, or textual reviews) are extracted to determine users' sentiments about the entities. When users search for products with a search engine, user sentiment is then used to guide the results. Social networks' information about users (e.g., their affinities, such as schools, workplaces, interests) may be used to determine the relevance of specific users' sentiments—e.g., sentiments of users who went to a particular school may be used to influence search results, when the search is requested by someone who went to the same school.

    摘要翻译： 可以使用来自社交网络的信息来识别用户的兴趣和倾向，并且可以使用该信息来影响搜索结果。 在一个示例中，社交网络具有对应于真实实体的页面，例如制造商和商家。 社交网络中的实体页面被映射到其相应的真实实体，并且提取用户离开页面的信息（例如，“喜欢”或文本评论）以确定用户对实体的情绪。 当用户使用搜索引擎搜索产品时，用户情绪将用于指导搜索结果。 社会网络关于用户的信息（例如，他们的亲和力，如学校，工作场所，兴趣）可以用于确定特定用户的情绪的相关性 - 例如，去特定学校的用户的情绪可能用于影响搜索 结果，当某人去同一所学校要求搜索时。

    RECOGNIZING AND CREDITING OFFLINE REALIZATION OF ONLINE BEHAVIOR
    5.
    发明申请
    RECOGNIZING AND CREDITING OFFLINE REALIZATION OF ONLINE BEHAVIOR 审中-公开
    认识和评估在线行为的离线实现

    公开(公告)号：US20090132366A1

    公开(公告)日：2009-05-21

    申请号：US12137487

    申请日：2008-06-11

    申请人： Lawrence Lam ,  Bradley W. Ward ,  Arun Sacheti

    发明人： Lawrence Lam ,  Bradley W. Ward ,  Arun Sacheti

    IPC分类号： G06Q30/00

    CPC分类号： G06Q40/12 ,  G06F16/335 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0236 ,  G06Q30/0273

    摘要： The subject disclosure relates to an improved electronic commerce and advertising platform that aggregates transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. In one embodiment, an online recommendation for a product or service represented in a user's transaction history is received by a set of recipients. A recipient then purchases the product or service in an offline transactional environment (e.g., in a store), and the recommendation is credited for the offline realization for the online recommendation.

    摘要翻译： 本公开涉及一种改进的电子商务和广告平台，其聚合来自商家和消费者的交易数据。 一系列在平台上构建的增强型场景跨越在线和离线交易和广告领域，为电子商务和广告平台的所有参与者带来益处。 在一个实施例中，在用户交易历史中表示的产品或服务的在线推荐由一组接收者接收。 收件人然后在离线事务环境（例如，在商店中）购买产品或服务，并且将该推荐记入用于在线推荐的离线实现。

    SEARCH, ADVERTISING AND SOCIAL NETWORKING APPLICATIONS AND SERVICES
    8.
    发明申请
    SEARCH, ADVERTISING AND SOCIAL NETWORKING APPLICATIONS AND SERVICES 审中-公开
    搜索，广告和社交网络应用程序和服务

    公开(公告)号：US20090132365A1

    公开(公告)日：2009-05-21

    申请号：US12137484

    申请日：2008-06-11

    申请人： Richard Jon Gruenhagen ,  Mohammed Moinuddin ,  Bradley W. Ward ,  Arun Sacheti ,  Lawrence Lam

    发明人： Richard Jon Gruenhagen ,  Mohammed Moinuddin ,  Bradley W. Ward ,  Arun Sacheti ,  Lawrence Lam

    IPC分类号： G06F17/30 ,  G06F7/06 ,  G06Q30/00

    CPC分类号： G06Q40/12 ,  G06F16/335 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0236 ,  G06Q30/0273

    摘要： The subject disclosure relates to an improved electronic commerce and advertising platform that aggregates transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. Transactional data and profile data are used to customize search and advertising results for specific users or groups of users. Transactional data and profile data can be leveraged within a social network to recommend activities, such as which restaurants come recommended by friends of a user.

    摘要翻译： 本公开涉及一种改进的电子商务和广告平台，其聚合来自商家和消费者的交易数据。 一系列在平台上构建的增强型场景跨越在线和离线交易和广告领域，为电子商务和广告平台的所有参与者带来益处。 交易数据和配置文件数据用于为特定用户或用户组定制搜索和广告结果。 可以在社交网络中利用事务数据和个人资料数据来推荐活动，例如由用户的朋友推荐哪些餐馆。

    Token signature
    9.
    发明申请
    Token signature 审中-公开
    令牌签名

    公开(公告)号：US20060195700A1

    公开(公告)日：2006-08-31

    申请号：US11067370

    申请日：2005-02-25

    申请人： Akash Nankani ,  Arun Sacheti

    发明人： Akash Nankani ,  Arun Sacheti

    IPC分类号： H04L9/00

    CPC分类号： H04L9/3234 ,  H04L9/3247 ,  H04L2209/56 ,  H04L2209/80

    摘要： Token signature techniques are described. In an implementation, a method includes obtaining a token that represents an offer and associating the token with a signature value which is calculated using the token. The signature value is configured for use in verifying that a user is in possession of the token.

    摘要翻译： 描述令牌签名技术。 在实现中，一种方法包括获得表示提议的令牌，并将令牌与使用令牌计算的签名值相关联。 签名值被配置用于验证用户是否拥有令牌。