AUCTIONING FOR CONTENT ON DEMAND ASSET INSERTION

    公开(公告)号:US20190268642A1

    公开(公告)日:2019-08-29

    申请号:US16168710

    申请日:2018-10-23

    摘要: Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about COD content selections by Customer Premises Equipment (CPEs). An auction system is communicatively coupled to the CODAID and to a plurality of asset providers to process information about assets of the providers, to provide an auction for asset opportunities in the COD content selections, to receive bids for the asset opportunities, and to rank the auctioned assets according to bid. The CODAID further ranks the auctioned assets based in part on the COD content selection information and the asset information, identifies one or more of the further ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more further ranked assets into the COD content selection.

    AUCTIONING FOR CONTENT ON DEMAND ASSET INSERTION

    公开(公告)号:US20220256217A1

    公开(公告)日:2022-08-11

    申请号:US17681153

    申请日:2022-02-25

    摘要: Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about COD content selections by Customer Premises Equipment (CPEs). An auction system is communicatively coupled to the CODAID and to a plurality of asset providers to process information about assets of the providers, to provide an auction for asset opportunities in the COD content selections, to receive bids for the asset opportunities, and to rank the auctioned assets according to bid. The CODAID further ranks the auctioned assets based in part on the COD content selection information and the asset information, identifies one or more of the further ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more further ranked assets into the COD content selection.

    AUCTIONING FOR CONTENT ON DEMAND ASSET INSERTION
    4.
    发明申请
    AUCTIONING FOR CONTENT ON DEMAND ASSET INSERTION 有权
    对需求资产插入的内容进行拍卖

    公开(公告)号:US20140101694A1

    公开(公告)日:2014-04-10

    申请号:US14102265

    申请日:2013-12-10

    IPC分类号: H04N21/2547 H04N21/81

    摘要: Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about a COD content selection by a Customer Premises Equipment (CPE). The CODAID also processes information about assets from asset providers. The CODAID ranks the assets based in part on the COD content selection information and the asset information, identifies one or more of the ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more ranked assets into the COD content selection. The system also includes an auction system which identifies asset placement opportunities remaining in the COD content selection after the CODAID identifies the one or more ranked assets for insertion so as to provide an auction for the asset placement opportunities.

    摘要翻译: 本文中提供的系统和方法提供了内容点播(COD)资产插入。 COD资产插入决策系统(CODAID)通信地耦合到内容分配器以处理由客户驻地设备(CPE)进行的COD内容选择的信息。 CODAID还处理有关资产提供者资产的信息。 CODAID部分基于COD内容选择信息和资产信息对资产进行排名,识别一个或多个排名资产插入COD内容选择,并指示内容分发者将所识别的一个或多个排名资产插入 COD内容选择。 该系统还包括拍卖系统,其识别在CODAID识别用于插入的一个或多个排名资产之后剩余的COD内容选择中的资产定位机会,以便为资产安置机会提供拍卖。

    Campaign modification for content on demand asset insertion

    公开(公告)号:US11265611B2

    公开(公告)日:2022-03-01

    申请号:US16837709

    申请日:2020-04-01

    摘要: One embodiment herein includes a Content On Demand (COD) asset insertion system that is operable to process a plurality of asset campaigns from a plurality of asset managers, to process information from a remote COD content distributor about COD content selections by a plurality of Customer Premises Equipment (CPEs), to identify and qualify assets of the asset campaigns for insertion in the COD content selections, and to direct the remote COD content distributor to insert the qualified assets into the COD content selections. The embodiment also includes an analytics processor that is operable to collect information about the assets inserted in the COD content selections, to modify the asset campaigns based on the collected information, and to present the modified asset campaigns to the COD asset insertion decision system. The COD asset insertion decision system is further operable to re-qualify the assets based on the modified asset campaigns.

    CAMPAIGN MODIFICATION FOR CONTENT ON DEMAND ASSET INSERTION

    公开(公告)号:US20200236436A1

    公开(公告)日:2020-07-23

    申请号:US16837709

    申请日:2020-04-01

    摘要: One embodiment herein includes a Content On Demand (COD) asset insertion system that is operable to process a plurality of asset campaigns from a plurality of asset managers, to process information from a remote COD content distributor about COD content selections by a plurality of Customer Premises Equipment (CPEs), to identify and qualify assets of the asset campaigns for insertion in the COD content selections, and to direct the remote COD content distributor to insert the qualified assets into the COD content selections. The embodiment also includes an analytics processor that is operable to collect information about the assets inserted in the COD content selections, to modify the asset campaigns based on the collected information, and to present the modified asset campaigns to the COD asset insertion decision system. The COD asset insertion decision system is further operable to re-qualify the assets based on the modified asset campaigns.

    CAMPAIGN GENERATION FOR CONTENT ON DEMAND ASSET INSERTION
    7.
    发明申请
    CAMPAIGN GENERATION FOR CONTENT ON DEMAND ASSET INSERTION 审中-公开
    招标资产投入内容生成

    公开(公告)号:US20140310745A1

    公开(公告)日:2014-10-16

    申请号:US14315963

    申请日:2014-06-26

    IPC分类号: H04N21/81 H04N21/442

    摘要: Systems and methods presented herein provide for Content On Demand (COD) asset insertion and to recommend changes to asset campaigns. One system includes a COD asset insertion decision system operable to process information from a remote COD content distributer about COD content selections by Customer Premises Equipment (CPEs) and to identify assets for insertion in the COD content selections. The system also includes a campaign manager communicatively coupled to COD asset insertion decision system and operable to provide asset campaigns to the COD asset insertion decision system. The campaign manager is also operable to collect information about the assets identified for insertion, to modify the asset campaigns based on the collected information, and to present the modified asset campaigns to asset managers through a communication portal.

    摘要翻译: 本文提供的系统和方法提供了内容随选(COD)资产插入,并建议对资产活动进行更改。 一个系统包括COD资产插入判定系统,可操作以处理来自远程C​​OD内容分配器的关于客户驻地设备(CPE)的COD内容选择的信息,并且识别用于插入到COD内容选择中的资产。 该系统还包括与COD资产插入决策系统通信耦合的竞选经理,可操作地向COD资产插入决策系统提供资产活动。 活动经理还可以收集关于被识别为插入的资产的信息,根据收集到的信息修改资产活动,并通过通信门户向资产管理者介绍修改的资产活动。

    Auctioning for content on demand asset insertion

    公开(公告)号:US11265588B2

    公开(公告)日:2022-03-01

    申请号:US16984397

    申请日:2020-08-04

    摘要: Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about COD content selections by Customer Premises Equipment (CPEs). An auction system is communicatively coupled to the CODAID and to a plurality of asset providers to process information about assets of the providers, to provide an auction for asset opportunities in the COD content selections, to receive bids for the asset opportunities, and to rank the auctioned assets according to bid. The CODAID further ranks the auctioned assets based in part on the COD content selection information and the asset information, identifies one or more of the further ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more further ranked assets into the COD content selection.

    Auctioning for content on demand asset insertion

    公开(公告)号:US10735791B2

    公开(公告)日:2020-08-04

    申请号:US16168710

    申请日:2018-10-23

    摘要: Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about COD content selections by Customer Premises Equipment (CPEs). An auction system is communicatively coupled to the CODAID and to a plurality of asset providers to process information about assets of the providers, to provide an auction for asset opportunities in the COD content selections, to receive bids for the asset opportunities, and to rank the auctioned assets according to bid. The CODAID further ranks the auctioned assets based in part on the COD content selection information and the asset information, identifies one or more of the further ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more further ranked assets into the COD content selection.

    CAMPAIGN MODIFICATION FOR CONTENT ON DEMAND ASSET INSERTION

    公开(公告)号:US20190141400A1

    公开(公告)日:2019-05-09

    申请号:US16002771

    申请日:2018-06-07

    摘要: One embodiment herein includes a Content On Demand (COD) asset insertion system that is operable to process a plurality of asset campaigns from a plurality of asset managers, to process information from a remote COD content distributer about COD content selections by a plurality of Customer Premises Equipment (CPEs), to identify and qualify assets of the asset campaigns for insertion in the COD content selections, and to direct the remote COD content distributor to insert the qualified assets into the COD content selections. The embodiment also includes an analytics processor that is operable to collect information about the assets inserted in the COD content selections, to modify the asset campaigns based on the collected information, and to present the modified asset campaigns to the COD asset insertion decision system. The COD asset insertion decision system is further operable to re-qualify the assets based on the modified asset campaigns.