公开(公告)号：US20150020097A1

公开(公告)日：2015-01-15

申请号：US13942451

申请日：2013-07-15

Applicant: Eldon Technology Limited ,  EchoStar Technologies L.L.C.

Inventor： James Freed ,  Neale Hall

IPC: H04N21/81 ,  H04N21/258 ,  H04N21/2668

CPC classification number: H04N21/812 ,  H04N21/25841 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/44004

Abstract: Systems and methods for providing targeted advertising to media display devices that may be located away from a user premises based on user preferences. A computing system may detect presence of multiple user devices within a proximity of the computing system, and a user profile associated with each particular user device may then be accessed. A net demographic profile associated with the multiple user devices may be determined, and then advertising content may be selected for presentation by a display device based upon the net demographic profile.

Abstract translation: 用于根据用户偏好向可能位于远离用户驻地的媒体显示设备提供有针对性的广告的系统和方法。 计算系统可以检测计算系统附近的多个用户设备的存在，然后可以访问与每个特定用户设备相关联的用户简档。 可以确定与多个用户设备相关联的净人口统计简档，然后可以基于净人口统计特征来选择广告内容以由显示设备呈现。

公开(公告)号：US09848249B2

公开(公告)日：2017-12-19

申请号：US13942451

申请日：2013-07-15

Applicant: EchoStar Technologies L.L.C.

Inventor： James Freed ,  Neale Hall

IPC: H04N7/10 ,  H04N7/025 ,  H04N21/81 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/44

CPC classification number: H04N21/812 ,  H04N21/25841 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/44004

Abstract: Systems and methods for providing targeted advertising to media display devices that may be located away from a user premises based on user preferences. A computing system may detect presence of multiple user devices within a proximity of the computing system, and a user profile associated with each particular user device may then be accessed. A net demographic profile associated with the multiple user devices may be determined, and then advertising content may be selected for presentation by a display device based upon the net demographic profile.