Two-stage content item selection process incorporating brand value

    公开(公告)号:US10560758B1

    公开(公告)日:2020-02-11

    申请号:US16006584

    申请日:2018-06-12

    Applicant: Facebook, Inc.

    Inventor: Abhishek Bapna

    Abstract: An online system presents content in videos to users. Content providers may value having their content injected into videos from certain sources more than others. This preference is quantified as a brand value score. The brand value score is determined as a function of user engagement with a source of the video and, to account for brand value, the system performs a two-stage auction. First, the system determines whether to inject any content into a video by determining a distribution of brand value of videos per demand for videos in a previous period and filling a projected demand for the content in a current period to determine a brand value threshold. Then, any videos having a brand value above the threshold are eligible for the second stage of the selection process where the system performs an auction where projected benefit of presenting the content is compared to projected loss.

    Distribution of embedded content items by an online system

    公开(公告)号:US10949896B2

    公开(公告)日:2021-03-16

    申请号:US16048903

    申请日:2018-07-30

    Applicant: Facebook, Inc.

    Abstract: An online system receives host content items and supplementary content items to be presented in conjunction with one another. In embodiments, the online system receive an allocation of display instances of supplementary content items with host content items during a time interval. For a host content providers, the online system receives a count of display instances of supplementary content items in conjunction with host content items. The online system determines a content quality score based on user interactions with content from the host content provider and a count of display instances for host content items presented in conjunction with supplementary content items for a preceding time interval. The online system determines a content quality threshold based and, for host providers with content quality scored below the threshold, presents host content items in conjunction with supplementary content items to a user.

    DISTRIBUTION OF EMBEDDED CONTENT ITEMS BY AN ONLINE SYSTEM

    公开(公告)号:US20200034892A1

    公开(公告)日:2020-01-30

    申请号:US16048903

    申请日:2018-07-30

    Applicant: Facebook, Inc.

    Abstract: An online system receives host content items and supplementary content items to be presented in conjunction with one another. In embodiments, the online system receive an allocation of display instances of supplementary content items with host content items during a time interval. For a host content providers, the online system receives a count of display instances of supplementary content items in conjunction with host content items. The online system determines a content quality score based on user interactions with content from the host content provider and a count of display instances for host content items presented in conjunction with supplementary content items for a preceding time interval. The online system determines a content quality threshold based and, for host providers with content quality scored below the threshold, presents host content items in conjunction with supplementary content items to a user.

    DYNAMICALLY PROVIDING DIGITAL CONTENT TO CLIENT DEVICES BY ANALYZING INSERTION POINTS WITHIN A DIGITAL VIDEO

    公开(公告)号:US20190104331A1

    公开(公告)日:2019-04-04

    申请号:US15861235

    申请日:2018-01-03

    Applicant: Facebook, Inc.

    Abstract: The present disclosure is directed toward systems and methods for dynamically providing digital content to client devices at different insertion points of a digital video based on predicted total value of inserting the digital content and predicted engagement loss of inserting the digital content. For example, system and methods described herein determine that an insertion point is approaching in an actively playing digital video. In response, systems and methods identify digital content for insertion at the insertion point. In one or more embodiments, the described systems and methods insert the identified digital content by comparing the predicted total value of inserting the digital content at the insertion point of the digital video and a predicted engagement loss associated with inserting the digital content at the insertion point of the digital video.

    REMINDING A USER OF AN ONLINE SYSTEM ABOUT A CONTENT ITEM PRESENTED TO THE USER IN CONJUNCTION WITH A VIDEO

    公开(公告)号:US20190075365A1

    公开(公告)日:2019-03-07

    申请号:US15697707

    申请日:2017-09-07

    Applicant: Facebook, Inc.

    Abstract: An online system allows online system users to search for and view content (e.g., videos) maintained in the online system. The online system may maintain user accounts associated with each user, which allow the online system to identify the users across different sessions within the online system. Upon receiving a request to present a video to a viewing user of the online system, the online system may present a content item in conjunction with the video, such that the content item overlays at least a portion of the video. The content item may be presented in conjunction with an interactive element corresponding to an option to receive a reminder associated with the content item. If the online system receives a request from the viewing user to receive the reminder associated with the content item, the online system may send the reminder to the viewing user at a later time.

    Context-based provision of media content

    公开(公告)号:US11087369B1

    公开(公告)日:2021-08-10

    申请号:US15923467

    申请日:2018-03-16

    Applicant: Facebook, Inc.

    Abstract: An online system provides content based on context of host content. The online system allows content providers to define specific context for providing their content for display to users, including specifying categories, format, popularity, and visual appearance of host content eligible for hosting their content. To determine which content a specific content item is eligible for hosting, the online system categories host content items according to specific criteria defined by different content providers for hosting various content. Each content is indexed by classification groups into which the host content items are classified. If a particular content item includes an opportunity for presenting content, the online system identifies content which the particular content item is eligible for hosting. The online system selects one or more identified content for presentation via the opportunity.

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