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公开(公告)号：US11250030B2
公开(公告)日：2022-02-15
申请号：US15969370
申请日：2018-05-02
Applicant: Facebook, Inc.
Inventor： Xiaokai Wei , Eric Hsin-Chun Huang
Abstract: Systems, methods, and non-transitory computer readable media can obtain dynamic signals associated with content items. A machine learning model can be trained based on the dynamic signals associated with the content items. A classification for a content item can be determined based on the machine learning model.
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公开(公告)号：US10856022B2
公开(公告)日：2020-12-01
申请号：US15861235
申请日：2018-01-03
Applicant: Facebook, Inc.
Inventor： Abhishek Bapna , Eric Hsin-Chun Huang , Shuo Li , Weitong Liu , Menghan Li
IPC: H04N21/236 , G06Q50/00 , H04N21/478 , H04N21/472 , H04N21/442 , H04N21/845 , H04N21/44 , H04N21/466 , H04N21/458 , H04N21/45 , H04N21/81 , H04N21/234
Abstract: The present disclosure is directed toward systems and methods for dynamically providing digital content to client devices at different insertion points of a digital video based on predicted total value of inserting the digital content and predicted engagement loss of inserting the digital content. For example, system and methods described herein determine that an insertion point is approaching in an actively playing digital video. In response, systems and methods identify digital content for insertion at the insertion point. In one or more embodiments, the described systems and methods insert the identified digital content by comparing the predicted total value of inserting the digital content at the insertion point of the digital video and a predicted engagement loss associated with inserting the digital content at the insertion point of the digital video.
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公开(公告)号：US10834437B2
公开(公告)日：2020-11-10
申请号：US15839616
申请日：2017-12-12
Applicant: Facebook, Inc.
Inventor： Shuo Li , Eric Hsin-Chun Huang , Abhishek Bapna
IPC: H04N21/234 , H04N21/236 , H04N21/25 , H04N21/466 , H04N21/475 , H04N21/258 , H04N21/2547 , H04N21/262 , G06N20/00 , H04N21/2668
Abstract: An online system receives a request for a video to be presented by the online system to a target user. The online system determines whether to insert secondary content into the video. For such a determination, the online system identifies a position in the video for inserting secondary content. Further, the online system determines a loss score and a gain score. The loss score measures a loss of interaction by the target user if the secondary content were inserted. The gain score includes a monetary compensation to be received by the online system for inserting the secondary content at the identified position. The online system compares the loss score and the gain score. Based on the gain score offsetting the loss score, the online systems modifies the video by inserting the secondary content at the identified position and provides the modified video for display to the target user.
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公开(公告)号：US10949896B2
公开(公告)日：2021-03-16
申请号：US16048903
申请日：2018-07-30
Applicant: Facebook, Inc.
Inventor： Eric Hsin-Chun Huang , Abhishek Bapna , Asad K. Awan
IPC: G06Q30/02 , G06F16/957 , G06F16/958 , G06F16/2457 , G06F16/248 , G06Q50/00
Abstract: An online system receives host content items and supplementary content items to be presented in conjunction with one another. In embodiments, the online system receive an allocation of display instances of supplementary content items with host content items during a time interval. For a host content providers, the online system receives a count of display instances of supplementary content items in conjunction with host content items. The online system determines a content quality score based on user interactions with content from the host content provider and a count of display instances for host content items presented in conjunction with supplementary content items for a preceding time interval. The online system determines a content quality threshold based and, for host providers with content quality scored below the threshold, presents host content items in conjunction with supplementary content items to a user.
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公开(公告)号：US10592570B2
公开(公告)日：2020-03-17
申请号：US15645799
申请日：2017-07-10
Applicant: Facebook, Inc.
Inventor： Zhen Li , Li Ju , Eric Hsin-Chun Huang , Yun Liu , Chang Su , Cassidy Jake Beeve-Morris , Yuan Liang
IPC: G06F16/9535 , G06F16/9536 , G06Q30/02 , G06Q50/00
Abstract: A social networking system allows users to create and join groups in the social networking system, in which each group is associated with one or more interests shared by members of the group. To select content for presentation to a viewing user of the social networking system who is a member of a group, the social networking system may determine one or more topics associated with the group based at least in part on a classification system and on information associated with objects maintained in the social networking system that are similar to the group. The topic(s) associated with the group also may be determined based on information associated with the group, with members of the group, and/or with objects associated with the group. The social networking system may then select one or more content items associated with the topic(s) for presentation to the viewing user via a group page.
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Patent Agency Ranking
公开(公告)号：US20200034892A1
公开(公告)日：2020-01-30
申请号：US16048903
申请日：2018-07-30
Applicant: Facebook, Inc.
Inventor： Eric Hsin-Chun Huang , Abhishek Bapna , Asad K. Awan
Abstract: An online system receives host content items and supplementary content items to be presented in conjunction with one another. In embodiments, the online system receive an allocation of display instances of supplementary content items with host content items during a time interval. For a host content providers, the online system receives a count of display instances of supplementary content items in conjunction with host content items. The online system determines a content quality score based on user interactions with content from the host content provider and a count of display instances for host content items presented in conjunction with supplementary content items for a preceding time interval. The online system determines a content quality threshold based and, for host providers with content quality scored below the threshold, presents host content items in conjunction with supplementary content items to a user.
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7.发明申请公开(公告)号：US20190104331A1
公开(公告)日：2019-04-04
申请号：US15861235
申请日：2018-01-03
Applicant: Facebook, Inc.
Inventor： Abhishek Bapna , Eric Hsin-Chun Huang , Shuo Li , Weitong Liu , Menghan Li
IPC: H04N21/236 , H04N21/472 , H04N21/478 , G06Q50/00
Abstract: The present disclosure is directed toward systems and methods for dynamically providing digital content to client devices at different insertion points of a digital video based on predicted total value of inserting the digital content and predicted engagement loss of inserting the digital content. For example, system and methods described herein determine that an insertion point is approaching in an actively playing digital video. In response, systems and methods identify digital content for insertion at the insertion point. In one or more embodiments, the described systems and methods insert the identified digital content by comparing the predicted total value of inserting the digital content at the insertion point of the digital video and a predicted engagement loss associated with inserting the digital content at the insertion point of the digital video.
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公开(公告)号：US20190340293A1
公开(公告)日：2019-11-07
申请号：US15969370
申请日：2018-05-02
Applicant: Facebook, Inc.
Inventor： Xiaokai Wei , Eric Hsin-Chun Huang
Abstract: Systems, methods, and non-transitory computer readable media can obtain dynamic signals associated with content items. A machine learning model can be trained based on the dynamic signals associated with the content items. A classification for a content item can be determined based on the machine learning model.
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公开(公告)号：US20190182516A1
公开(公告)日：2019-06-13
申请号：US15839616
申请日：2017-12-12
Applicant: Facebook, Inc.
Inventor： Shuo Li , Eric Hsin-Chun Huang , Abhishek Bapna
IPC: H04N21/234 , H04N21/258 , H04N21/262 , G06F15/18 , H04N21/2547
Abstract: An online system receives a request for a video to be presented by the online system to a target user. The online system determines whether to insert secondary content into the video. For such a determination, the online system identifies a position in the video for inserting secondary content. Further, the online system determines a loss score and a gain score. The loss score measures a loss of interaction by the target user if the secondary content were inserted. The gain score includes a monetary compensation to be received by the online system for inserting the secondary content at the identified position. The online system compares the loss score and the gain score. Based on the gain score offsetting the loss score, the online systems modifies the video by inserting the secondary content at the identified position and provides the modified video for display to the target user.
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公开(公告)号：US20190012387A1
公开(公告)日：2019-01-10
申请号：US15645799
申请日：2017-07-10
Applicant: Facebook, Inc.
Inventor： Zhen Li , Li Ju , Eric Hsin-Chun Huang , Yun Liu , Chang Su , Cassidy Jake Beeve-Morris , Yuan Liang
Abstract: A social networking system allows users to create and join groups in the social networking system, in which each group is associated with one or more interests shared by members of the group. To select content for presentation to a viewing user of the social networking system who is a member of a group, the social networking system may determine one or more topics associated with the group based at least in part on a classification system and on information associated with objects maintained in the social networking system that are similar to the group. The topic(s) associated with the group also may be determined based on information associated with the group, with members of the group, and/or with objects associated with the group. The social networking system may then select one or more content items associated with the topic(s) for presentation to the viewing user via a group page.
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