公开(公告)号：US20150206180A1

公开(公告)日：2015-07-23

申请号：US14052174

申请日：2013-10-11

Applicant: Google Inc.

Inventor： Vidya Iyer ,  Dan Halem ,  John Fitzpatrick ,  Manish Gupta ,  Sujata Kosalge ,  Karen Yao ,  Bhanu Narasimhan

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0257

Abstract: Systems and methods of the present disclosure are directed generally to serving content items via a hierarchical content node structure. More specifically, systems and methods of the present disclosure facilitate generating several content nodes using content data (e.g., bids, budget, content items, keywords, etc.), organizing the content nodes in a custom hierarchy that includes the content nodes, and selecting a content item of a content node to provide as a candidate for display on a user device.

Abstract translation: 本公开的系统和方法通常通过分级内容节点结构来服务内容项。 更具体地，本公开的系统和方法有助于使用内容数据（例如出价，预算，内容项目，关键词等）生成多个内容节点，在包括内容节点的自定义层级中组织内容节点，并且选择 提供作为在用户设备上显示的候选的内容节点的内容项。

公开(公告)号：US20150120434A1

公开(公告)日：2015-04-30

申请号：US14067546

申请日：2013-10-30

Applicant: GOOGLE INC.

Inventor： Vidya Iyer ,  John Fitzpatrick ,  Dan Halem ,  Neil Inala ,  Brian C. Bengnoche ,  Fredrick J. Faber ,  James Jones

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/0246

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for conducting an experiment for a campaign. A method includes: identifying a campaign including one or more content items and current selection criteria; receiving an indication of a proposed modification to be made to the campaign; storing the proposed modification as a draft campaign including the proposed modification in a first structure that includes the differences that are proposed to the campaign and a second structure that represents the campaign with the proposed modifications applied; determining a split to be applied as between using current campaign parameters or current selection criteria for a first portion of received traffic and using the proposed modification in the draft campaign for a second portion of the received traffic; and conducting an experiment based on using received traffic and in accordance with the split.

Abstract translation: 方法，系统和装置包括编码在计算机可读存储介质上的用于进行活动的实验的计算机程序。 一种方法包括：识别包括一个或多个内容项目和当前选择标准的活动; 收到拟向该运动作出的修改的指示; 将拟议的修改存储为运动草案，其中包括在第一个结构中提出的修改，其中包括对运动提出的差异，以及代表运动的第二个结构，其中提出了修改; 确定要在第一部分接收到的业务中使用当前活动参数或当前选择标准之间应用分组，并且对所接收的业务的第二部分使用所述草案活动中的所提出的修改; 并根据使用收到的流量并根据分组进行实验。