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公开(公告)号：US08918807B2
公开(公告)日：2014-12-23
申请号：US14252744
申请日：2014-04-14
发明人： Ronald Alexander , Stephen Dias , Kenneth S. Hancock , Elsie Y. Leung , Douglas B. Macrae , Arthur Y. Ng , Shawn P. O'Neil , P. Christopher Shoaff , Jonathon Sutton , Thomas E. Ward , Thomas E. Westberg , Henry C. Yuen
IPC分类号： H04N7/10 , H04N7/025 , H04N5/445 , G06F3/00 , G06F13/00 , H04N21/488 , H04N7/173 , H04N21/258 , H04N21/431 , H04N21/433 , H04N21/442 , H04N21/443 , H04N21/45 , H04N21/458 , H04N21/462 , H04N21/472 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/61 , H04N21/81 , H04N21/858 , H04N21/466 , H04N21/4722 , H04N5/782 , H04N21/422 , H04N21/47
CPC分类号： H04N21/4316 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4332 , H04N21/4334 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4583 , H04N21/4622 , H04N21/4668 , H04N21/47 , H04N21/47214 , H04N21/4722 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/488 , H04N21/6125 , H04N21/812 , H04N21/858 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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公开(公告)号：US20140229982A1
公开(公告)日：2014-08-14
申请号：US14252744
申请日：2014-04-14
发明人： Ronald Alexander , Stephen Dias , Kenneth S. Hancock , Elsie Y. Leung , Douglas B. Macrae , Arthur Y. Ng , Shawn P. O'Neil , P. Christopher Shoaff , Jonathon Sutton , Thomas E. Ward , Thomas E. Westberg , Henry C. Yuen
IPC分类号： H04N21/466 , H04N21/478 , H04N21/81
CPC分类号： H04N21/4316 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4332 , H04N21/4334 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4583 , H04N21/4622 , H04N21/4668 , H04N21/47 , H04N21/47214 , H04N21/4722 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/488 , H04N21/6125 , H04N21/812 , H04N21/858 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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公开(公告)号：US20140208362A1
公开(公告)日：2014-07-24
申请号：US14226676
申请日：2014-03-26
发明人： Ronald Alexander , Stephen Dias , Kenneth S. Hancock , Elsie Y. Leung , Douglas B. Macrae , Arthur Y. Ng , Shawn P. O'Neil , P. Christopher Shoaff , Jonathon Sutton , Thomas E. Ward , Thomas E. Westberg , Henry C. Yuen
IPC分类号： H04N21/488 , H04N21/858
CPC分类号： H04N21/4316 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4332 , H04N21/4334 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4583 , H04N21/4622 , H04N21/4668 , H04N21/47 , H04N21/47214 , H04N21/4722 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/488 , H04N21/6125 , H04N21/812 , H04N21/858 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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公开(公告)号：US09015749B2
公开(公告)日：2015-04-21
申请号：US14252743
申请日：2014-04-14
发明人： Ronald Alexander , Stephen Dias , Kenneth S. Hancock , Elsie Y. Leung , Douglas B. Macrae , Arthur Y. Ng , Shawn P. O'Neil , P. Christopher Shoaff , Jonathon Sutton , Thomas E. Ward , Thomas E. Westberg , Henry C. Yuen
IPC分类号： H04N7/10 , H04N7/025 , H04N5/445 , G06F3/00 , G06F13/00 , H04N21/488 , H04N7/173 , H04N21/258 , H04N21/431 , H04N21/433 , H04N21/442 , H04N21/443 , H04N21/45 , H04N21/458 , H04N21/462 , H04N21/472 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/61 , H04N21/81 , H04N21/858 , H04N21/466 , H04N21/4722 , H04N5/782 , H04N21/422 , H04N21/47
CPC分类号： H04N21/4316 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4332 , H04N21/4334 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4583 , H04N21/4622 , H04N21/4668 , H04N21/47 , H04N21/47214 , H04N21/4722 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/488 , H04N21/6125 , H04N21/812 , H04N21/858 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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公开(公告)号：US20140229981A1
公开(公告)日：2014-08-14
申请号：US14252743
申请日：2014-04-14
发明人： Ronald Alexander , Stephen Dias , Kenneth S. Hancock , Elsie Y. Leung , Douglas B. Macrae , Arthur Y. Ng , Shawn P. O'Neil , P. Christopher Shoaff , Jonathon Sutton , Thomas E. Ward , Thomas E. Westberg , Henry C. Yuen
IPC分类号： H04N21/466 , H04N21/81
CPC分类号： H04N21/4316 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4332 , H04N21/4334 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4583 , H04N21/4622 , H04N21/4668 , H04N21/47 , H04N21/47214 , H04N21/4722 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/488 , H04N21/6125 , H04N21/812 , H04N21/858 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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6.发明申请公开(公告)号：US20140089980A1
公开(公告)日：2014-03-27
申请号：US14094573
申请日：2013-12-02
发明人： Ronald Alexander , Stephen Dias , Kenneth S. Hancock , Elsie Y. Leung , Douglas B. Macrae , Arthur Y. Ng , Shawn P. O'Neil , P. Christopher Shoaff , Jonathon Sutton , Thomas E. Ward , Thomas E. Westberg , Henry C. Yuen
IPC分类号： H04N21/466
CPC分类号： H04N21/4316 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4332 , H04N21/4334 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4583 , H04N21/4622 , H04N21/4668 , H04N21/47 , H04N21/47214 , H04N21/4722 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/488 , H04N21/6125 , H04N21/812 , H04N21/858 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。
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公开(公告)号：US09191722B2
公开(公告)日：2015-11-17
申请号：US14094573
申请日：2013-12-02
发明人： Ronald Alexander , Stephen Dias , Kenneth S. Hancock , Elsie Y. Leung , Douglas B. Macrae , Arthur Y. Ng , Shawn P. O'Neil , P. Christopher Shoaff , Jonathon Sutton , Thomas E. Ward , Thomas E. Westberg , Henry C. Yuen
IPC分类号： H04N5/445 , G06F3/00 , G06F13/00 , H04H60/33 , H04H60/45 , H04N21/488 , H04N7/173 , H04N21/258 , H04N21/431 , H04N21/433 , H04N21/442 , H04N21/443 , H04N21/45 , H04N21/458 , H04N21/462 , H04N21/472 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/61 , H04N21/81 , H04N21/466 , H04N21/858 , H04N21/4722 , H04N5/782 , H04N21/422 , H04N21/47
CPC分类号： H04N21/4316 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4332 , H04N21/4334 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4583 , H04N21/4622 , H04N21/4668 , H04N21/47 , H04N21/47214 , H04N21/4722 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/488 , H04N21/6125 , H04N21/812 , H04N21/858 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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公开(公告)号：US20140229988A1
公开(公告)日：2014-08-14
申请号：US14252745
申请日：2014-04-14
发明人： Ronald Alexander , Stephen Dias , Kenneth S. Hancock , Elsie Y. Leung , Douglas B. Macrae , Arthur Y. Ng , Shawn P. O'Neil , P. Christopher Shoaff , Jonathon Sutton , Thomas E. Ward , Thomas E. Westberg , Henry C. Yuen
IPC分类号： H04N21/4722 , H04N21/81 , H04N21/482
CPC分类号： H04N21/4316 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4332 , H04N21/4334 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4583 , H04N21/4622 , H04N21/4668 , H04N21/47 , H04N21/47214 , H04N21/4722 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/488 , H04N21/6125 , H04N21/812 , H04N21/858 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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