公开(公告)号：US20180324493A1

公开(公告)日：2018-11-08

申请号：US16039199

申请日：2018-07-18

Applicant: Google LLC

Inventor： Nitya Narasimhan ,  Venugopal Vasudevan ,  Jehan Wickramasuriya ,  Joseph F. Wodka

IPC: H04N21/458 ,  H04N21/81 ,  H04N21/442 ,  H04N21/432 ,  H04N21/41 ,  H04N21/2668 ,  H04N21/845 ,  H04N21/45 ,  H04N21/472 ,  H04L12/58 ,  H04N5/445

Abstract: An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.

公开(公告)号：US20230244732A1

公开(公告)日：2023-08-03

申请号：US18194989

申请日：2023-04-03

Applicant: Google LLC

Inventor： Nitya Narasimhan ,  Yan Liu ,  Gregory L. Singer

IPC: G06F16/9535 ,  G06Q30/02

CPC classification number: G06F16/9535 ,  G06Q30/02

Abstract: Techniques and/or apparatuses receive an indication that a user has entered a rating of first media content, determine, responsive to the indication that the user has entered the rating of the first media content, whether the user consumed the first media content prior to entering the rating. Responsive to a determination that the user did not consume the first media content prior to entering the rating, the techniques and/or apparatuses provide an indication that the user did not consume the first media content prior to entering the rating or weight the rating based on the determination that the user did not consume the first media content prior to entering the rating of the first media content.

公开(公告)号：US10728618B2

公开(公告)日：2020-07-28

申请号：US16039199

申请日：2018-07-18

Applicant: Google LLC

Inventor： Nitya Narasimhan ,  Venugopal Vasudevan ,  Jehan Wickramasuriya ,  Joseph F. Wodka

IPC: H04N21/458 ,  H04N21/45 ,  H04N21/472 ,  H04N21/845 ,  H04N21/2668 ,  H04N21/41 ,  H04N21/432 ,  H04N21/442 ,  H04L12/58 ,  H04N5/445 ,  H04N21/81

Abstract: An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.