公开(公告)号：US20180324493A1

公开(公告)日：2018-11-08

申请号：US16039199

申请日：2018-07-18

Applicant: Google LLC

Inventor： Nitya Narasimhan ,  Venugopal Vasudevan ,  Jehan Wickramasuriya ,  Joseph F. Wodka

IPC: H04N21/458 ,  H04N21/81 ,  H04N21/442 ,  H04N21/432 ,  H04N21/41 ,  H04N21/2668 ,  H04N21/845 ,  H04N21/45 ,  H04N21/472 ,  H04L12/58 ,  H04N5/445

Abstract: An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.

公开(公告)号：US10728618B2

公开(公告)日：2020-07-28

申请号：US16039199

申请日：2018-07-18

Applicant: Google LLC

Inventor： Nitya Narasimhan ,  Venugopal Vasudevan ,  Jehan Wickramasuriya ,  Joseph F. Wodka

IPC: H04N21/458 ,  H04N21/45 ,  H04N21/472 ,  H04N21/845 ,  H04N21/2668 ,  H04N21/41 ,  H04N21/432 ,  H04N21/442 ,  H04L12/58 ,  H04N5/445 ,  H04N21/81

Abstract: An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.