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    SYSTEMS AND METHODS FOR DELIVERING TARGETED CONTENT TO A CONSUMER'S MOBILE DEVICE BASED ON THE CONSUMER'S PHYSICAL LOCATION AND SOCIAL MEDIA MEMBERSHIPS
    5.
    发明申请
    SYSTEMS AND METHODS FOR DELIVERING TARGETED CONTENT TO A CONSUMER'S MOBILE DEVICE BASED ON THE CONSUMER'S PHYSICAL LOCATION AND SOCIAL MEDIA MEMBERSHIPS 审中-公开
    基于消费者的物理位置和社会媒体成员向消费者的移动设备传递目标内容的系统和方法

    公开(公告)号：US20120109752A1

    公开(公告)日：2012-05-03

    申请号：US13267772

    申请日：2011-10-06

    申请人： Michael J. Strutton ,  John B. Nolt ,  Sean Sawyer ,  John Schult ,  Jon M. Lee ,  Kurt B. Uhlir ,  Jason C. Reynolds

    发明人： Michael J. Strutton ,  John B. Nolt ,  Sean Sawyer ,  John Schult ,  Jon M. Lee ,  Kurt B. Uhlir ,  Jason C. Reynolds

    IPC分类号： G06Q30/02

    CPC分类号： H04L51/32 ,  G06Q30/0261 ,  H04L51/066 ,  H04L51/20

    摘要： Systems and methods for creation, management and delivery of targeted marketing campaigns to a consumer based on a consumer's social check-in activity as identified by a consumer on one or more location based social networks. In one embodiment, a campaign management system receives information relating to a consumer's social check-in activity from various (heterogeneous) location based social networks in a wide variety of formats, and further normalizes such disparate information received into a standardized format. According to an aspect, the system processes the normalized information in conjunction with pre-stored marketing campaigns created by marketers for purposes of identifying consumers who satisfy one or more conditions specific to the pre-stored marketing campaigns. Campaign-related information corresponding to the pre-stored marketing campaigns generally comprise various promotional offers, discounts, coupons, etc., which are delivered to the identified consumers, who initiate some kind of action thereby fulfilling the marketing campaign.

    摘要翻译： 基于消费者在一个或多个基于位置的社交网络上识别的消费者的社会登记活动，为消费者创建，管理和提供有针对性的营销活动的系统和方法。 在一个实施例中，活动管理系统以各种各样的格式从各种（异构）基于位置的社交网络接收与消费者的社会登记活动有关的信息，并且进一步将接收到的不同信息标准化为标准化格式。 根据一方面，系统结合由营销人员创建的预先存储的营销活动来处理归一化信息，以便确定满足预先存储的营销活动特定的一个或多个条件的消费者。 与预先存储的营销活动相对应的活动相关信息通常包括递送给识别的消费者的各种促销优惠，折扣，优惠券等，其启动某种动作从而实现营销活动。