Online Monitoring Systems to Determine Offline Advertising Effectiveness
    1.
    发明申请
    Online Monitoring Systems to Determine Offline Advertising Effectiveness 审中-公开
    在线监控系统确定离线广告效果

    公开(公告)号:US20110119126A1

    公开(公告)日:2011-05-19

    申请号:US12621966

    申请日:2009-11-19

    IPC分类号: G06Q30/00

    摘要: Methods, systems, and apparatuses for online monitoring systems to determine offline advertising effectiveness. Information related to an advertisement for a product is received. The advertisement is presented through offline media. The information includes an advertising schedule. Communications related to the product that are received from the consumers in the market at the time the advertisement is presented, are detected. Data responsive to the detected communications are collected; the data represent a number of consumers in the market. A statistical correlation between the collected data and the advertising schedule is determined and provided to the advertiser as a report of the effectiveness of the advertising.

    摘要翻译: 用于在线监控系统确定离线广告效果的方法,系统和设备。 收到与产品广告相关的信息。 该广告通过离线媒体呈现。 信息包括广告时间表。 检测到在广告呈现时从市场上的消费者接收的与产品相关的通信。 收集对检测到的通信进行响应的数据; 数据代表了市场上的一些消费者。 确定收集的数据和广告时间表之间的统计相关性,并将其作为广告效果的报告提供给广告客户。

    Electronic Advertising System
    3.
    发明申请
    Electronic Advertising System 审中-公开
    电子广告系统

    公开(公告)号:US20090012905A1

    公开(公告)日:2009-01-08

    申请号:US12167120

    申请日:2008-07-02

    IPC分类号: G06Q10/00

    CPC分类号: G06Q30/02 G06Q50/188

    摘要: Publisher information, such as information about available advertising space, may be received from publishers. Advertisers may provide requests associated with a print ad and receive a list of publishers with available print ad space. The list of publishers may include at least one publisher having a specified relationship with the advertiser. The advertiser may provide an offer for placing the print ad in a publication of one or more publishers on the list and may be inhibited from placing an offer for the print ad with publishers having a specified relationship with the advertiser.

    摘要翻译: 出版商可能会收到发布商信息,例如有关可用广告空间的信息。 广告商可以提供与打印广告相关联的请求,并接收具有可用打印广告空间的发布者列表。 发布商列表可能包括至少一个与广告客户有特定关系的发布商。 广告商可以提供将打印广告放置在列表上的一个或多个发布者的出版物中的优惠,并且可以禁止将与该广告商具有指定关系的发布者的打印广告的报价。