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公开(公告)号：US20120253926A1
公开(公告)日：2012-10-04
申请号：US13077253
申请日：2011-03-31
申请人： Kai Chen , Scott S. Benson , Jun Yang , Anurag Agarwal , Scott Gilpin , Fan Zhang , Sheng Ma
发明人： Kai Chen , Scott S. Benson , Jun Yang , Anurag Agarwal , Scott Gilpin , Fan Zhang , Sheng Ma
IPC分类号： G06Q30/00
CPC分类号： G06Q10/06 , G06Q30/0241
摘要： Systems, methods, and computer programs encoded on a computer-readable storage medium for allocating a minimum number of impressions to a content item in order to satisfy a delivery goal for the content item during a certain period of time are described. In some implementations, a satisfaction index (SI) for each content item can be used. The SI is a metric that reflects the degree to which a content selection service is on pace to meet a delivery goal for a content item within some period. The SI can be used to compare the number of impressions that have been allocated to the content item thus far in a period to the delivery or allocation goal for the content item in the period. A content selection service may determine scores for impression allocations based on both an estimate of value and the SI for a candidate content item in order to balance the goals of meeting delivery goals and optimizing impression inventory value.
摘要翻译： 描述了在计算机可读存储介质上编码的系统，方法和计算机程序，用于向内容项目分配最少数量的展示以便在特定时间段内满足内容项目的传送目标。 在一些实现中，可以使用每个内容项目的满意度索引（SI）。 SI是一个度量，反映了内容选择服务在某一时期内满足内容项目的投放目标的步调程度。 SI可用于将期间内分配给目标的展示次数与期间内容项目的投放或分配目标进行比较。 内容选择服务可以基于候选内容项的价值估计和SI来确定用于展示分配的分数，以便平衡满足递送目标和优化展示库存值的目标。
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公开(公告)号：US20110078000A1
公开(公告)日：2011-03-31
申请号：US12889917
申请日：2010-09-24
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： Distributing content using one or more content distributors associated with respective content distribution channels is based on an analysis of historical content distribution information and analysis rules. Recommended actions are provided to a content provider along with estimations of predicted results.
摘要翻译： 使用与各个内容分发渠道相关联的一个或多个内容分发者分发内容是基于对历史内容分发信息和分析规则的分析。 向内容提供商提供推荐的操作以及预测结果的估计。
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公开(公告)号：US09135640B2
公开(公告)日：2015-09-15
申请号：US12464574
申请日：2009-05-12
CPC分类号： G06Q30/0255 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0251 , G06Q30/0257 , G06Q30/0264 , G06Q30/0277
摘要： A framework for content delivery includes a content distribution manager operable to select content for distribution in response to a request for content. The selection of content may be made based in part on scheduling information associated with sources of available content and selected by content providers. The selection may further be based in part on a content selection policy selected by publishers who initiate requests for content.
摘要翻译： 用于内容传递的框架包括内容分发管理器，其可操作以响应于对内容的请求来选择用于分发的内容。 可以部分地基于与可用内容的源相关联并由内容提供者选择的调度信息来进行内容的选择。 该选择可以进一步部分地基于发起者对内容的请求所选择的内容选择策略。
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公开(公告)号：US20100198680A1
公开(公告)日：2010-08-05
申请号：US12696202
申请日：2010-01-29
申请人： Sheng Ma , Sarah Masters , Fan Zhang
发明人： Sheng Ma , Sarah Masters , Fan Zhang
CPC分类号： G06Q30/0246 , G06Q30/02 , G06Q30/0247
摘要： Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.
摘要翻译： 方法，系统和装置，包括计算机程序产品，用于处理与呈现的内容相关的事件。 一方面，一种方法包括在转换事件之前的至少一个时间窗口内确定与广告相关联的广告事件的数量的时间窗计数; 以及确定表示所述广告和所述转换事件之间的关联的强度的信用，其中确定信用包括选择所述至少一个时间窗计数的加权模型。
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公开(公告)号：US08527350B2
公开(公告)日：2013-09-03
申请号：US12696202
申请日：2010-01-29
申请人： Sheng Ma , Sarah Masters , Fan Zhang
发明人： Sheng Ma , Sarah Masters , Fan Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06Q30/02 , G06Q30/0247
摘要： Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.
摘要翻译： 方法，系统和装置，包括计算机程序产品，用于处理与呈现的内容相关的事件。 一方面，一种方法包括在转换事件之前的至少一个时间窗口内确定与广告相关联的广告事件的数量的时间窗计数; 以及确定表示所述广告和所述转换事件之间的关联的强度的信用，其中确定信用包括选择所述至少一个时间窗计数的加权模型。
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公开(公告)号：US20100293218A1
公开(公告)日：2010-11-18
申请号：US12464574
申请日：2009-05-12
CPC分类号： G06Q30/0255 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0251 , G06Q30/0257 , G06Q30/0264 , G06Q30/0277
摘要： A framework for content delivery includes a content distribution manager operable to select content for distribution in response to a request for content. The selection of content may be made based in part on scheduling information associated with sources of available content and selected by content providers. The selection may further be based in part on a content selection policy selected by publishers who initiate requests for content.
摘要翻译： 用于内容传递的框架包括内容分发管理器，其可操作以响应于对内容的请求来选择用于分发的内容。 可以部分地基于与可用内容的源相关联并由内容提供者选择的调度信息来进行内容的选择。 该选择可以进一步部分地基于发起者对内容的请求所选择的内容选择策略。
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公开(公告)号：US20210004481A1
公开(公告)日：2021-01-07
申请号：US16564130
申请日：2019-09-09
申请人： Michael Daub , Scott Schneider , Joseph Sean Cahill Knightbrook Knightbrook , Sheng Ma , Laura Book
发明人： Michael Daub , Scott Schneider , Joseph Sean Cahill Knightbrook Knightbrook , Sheng Ma , Laura Book
摘要： At least one aspect is directed to determining an estimate of an intersection of user identifiers in a first set of user identifiers and a second set of user identifiers. The first and second sets of user identifiers can be populated with user identifiers that have interacted with the same content item or content item campaign. Estimates of intersections of the first and the second sets can be determined based on a binomial vector approach, a vector of counts approach, or a hybrid approach. The binomial vector approach generates vectors based on k hashes of each user identifier in the first set and summing the vectors to generate a first vector. The intersection can be determined based on a dot product of the first vector and a second vector similarly generated from the second set of user identifiers.
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公开(公告)号：US08341610B2
公开(公告)日：2012-12-25
申请号：US11686959
申请日：2007-03-15
申请人： Alina Beygelzimer , Mark Brodie , Sheng Ma , Jonathan Lenchner , Irina Rish
发明人： Alina Beygelzimer , Mark Brodie , Sheng Ma , Jonathan Lenchner , Irina Rish
CPC分类号： G09B7/00
摘要： A method and system for generating problem resolution flowcharts, whereby users do not author flowcharts directly but instead author a dependency matrix of questions and answers related by state or underlying problem cause. After creation of a matrix of questions and answers, a corresponding flowchart is then calculated based on the information in the dependency matrix, and also based on the likelihood of the various problems and their causes. The probabilities of problems and their causes may be estimated or may be calculated from historical data accumulated by use of the flow chart, or some combination of the two. These probabilities are incorporated into the answer cells of the dependency matrix. The resulting flowchart is tested and evaluated, and the results of testing and evaluation are used to make modifications in the matrix of questions and answers. The flowchart is then made available for execution by a problem determination engine, usable by staff at a help center or directly as self-help to a customer over a network. Experience from use of the problem determination engine is accumulated for use in further refinements of the dependency matrix and its probabilities.
摘要翻译： 用于生成问题解决流程图的方法和系统，其中用户不直接创作流程图，而是创建与状态或潜在问题原因相关的问题和答案的依赖矩阵。 在创建了问题和答案矩阵之后，根据依赖矩阵中的信息，并根据各种问题及其原因的可能性，计算出相应的流程图。 问题的可能性及其原因可以估计，或者可以通过使用流程图累积的历史数据或两者的某种组合来计算。 这些概率被并入依赖矩阵的答案单元格中。 所得流程图经过测试和评估，测试和评估结果用于对问题和答案矩阵进行修改。 然后，该流程图可由问题确定引擎执行，可由帮助中心的工作人员使用，或直接作为对网络上的客户的自助。 积累了使用问题确定引擎的经验，用于进一步细化依赖矩阵及其概率。
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公开(公告)号：US20120116721A1
公开(公告)日：2012-05-10
申请号：US13347860
申请日：2012-01-11
申请人： Mark A. Brodie , Genady Grabarnik , Sheng Ma , Natalia V. Odintsova , Irina Rish
发明人： Mark A. Brodie , Genady Grabarnik , Sheng Ma , Natalia V. Odintsova , Irina Rish
IPC分类号： G06F19/00
摘要： Improved problem diagnosis techniques for use in accordance with computing systems, e.g., distributed computing systems, are disclosed. In one aspect of the invention, a technique for diagnosing a problem associated with a computing system comprises the following steps/operations. One or more probes are executed in accordance with at least a portion of a previously selected probe schedule. When a result of one or more of the probes of the previously selected probe schedule indicates, at least, a potential problem associated with the computing system, one or more probes which optimize at least one criterion are selected in real-time. The one or more selected probes are executed so as to diagnose the potential problem.
摘要翻译： 公开了根据计算系统（例如分布式计算系统）使用的改进的问题诊断技术。 在本发明的一个方面，用于诊断与计算系统相关联的问题的技术包括以下步骤/操作。 根据先前选择的探针调度的至少一部分来执行一个或多个探针。 当先前选择的探针计划的一个或多个探针的结果至少指示与计算系统相关联的潜在问题时，实时选择优化至少一个标准的一个或多个探针。 执行一个或多个选择的探针以便诊断潜在的问题。
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公开(公告)号：US07596793B2
公开(公告)日：2009-09-29
申请号：US10334254
申请日：2002-12-31
IPC分类号： G06F9/46
CPC分类号： G06F9/546 , G06F9/541 , Y10S707/99936
摘要： An autonomic event parser configured for association with a message adapter. An autonomic event parser can include a store of parsing rules, the parsing rules having a strategically specified order. Additionally, a pattern analyzer can be programmed to identify patterns of received messages and to recommend the strategically specified order of the parsing rules. Finally, a parsing rules manager can be communicatively coupled both to the pattern analyzer and the store of parsing rules, the parsing rules manager having a configuration for ordering the parsing rules in the store based upon the recommended order of the pattern analyzer.
摘要翻译： 被配置为与消息适配器关联的自主事件解析器。 自主事件解析器可以包括解析规则存储，解析规则具有策略性地指定的顺序。 另外，可以对模式分析器进行编程，以识别接收到的消息的模式，并推荐解析规则的策略性指定顺序。 最后，解析规则管理器可以通信地耦合到模式分析器和解析规则存储，解析规则管理器具有基于模式分析器的推荐顺序来排序存储器中的解析规则的配置。
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