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    DISPLAY DEVICE LINKED TO VEHICLE AND OPERATING METHOD THEREOF
    1.
    发明公开
    DISPLAY DEVICE LINKED TO VEHICLE AND OPERATING METHOD THEREOF 审中-公开

    公开(公告)号：US20230296394A1

    公开(公告)日：2023-09-21

    申请号：US18020403

    申请日：2021-12-28

    Applicant: LG ELECTRONICS INC.

    Inventor： Jinsang LEE ,  Sujin KIM ,  Byoungsu KANG ,  Jinho SON

    IPC: G01C21/36 ,  G01C21/34

    CPC classification number: G01C21/3638 ,  G01C21/3679 ,  G01C21/3476 ,  G01C21/3617 ,  G01C21/3697 ,  G01C21/3602 ,  G01C21/3647

    Abstract: A display device linked to a vehicle which transmits a request for point of interest (POI) information based on sensing data of the vehicle to an augmented reality (AR) digital signage platform providing system; recognizes a spatial location of a building associated with POI information; transmits a rendering request for generating AR digital signage corresponding to the POI information on a floor-by-floor basis; receives a rendering result comprising the generated AR digital signage; displays a driving image acquired through a camera having the AR digital signage mapped to a display area in the driving image; and in response to the display area being changed in the driving image, transmits, to the system, information related to the changed display area and receiving an updated rendering result for mapping the AR digital signage to the changed display area in the driving image.

    DEVICE AND METHOD FOR PROVIDING AUGMENTED REALITY SERVICE
    2.
    发明申请
    DEVICE AND METHOD FOR PROVIDING AUGMENTED REALITY SERVICE 有权

    公开(公告)号：US20250069337A1

    公开(公告)日：2025-02-27

    申请号：US18726329

    申请日：2022-01-11

    Applicant: LG ELECTRONICS INC.

    Inventor： Jinho SON ,  Sujin KIM ,  Byoungsu KANG ,  Jinsang LEE

    IPC: G06T19/00 ,  G01C21/36 ,  G06T7/50 ,  G06T7/70 ,  G06T19/20 ,  G06V20/20

    Abstract: The present invention relates to a device and a method for providing an augmented reality service. The device for providing an augmented reality service comprises: a camera; a display unit; a POI object detection unit that detects POI objects from image information of the camera; a coordinate conversion unit that sequentially converts the coordinates of the detected POI objects into coordinates in an orthogonal projection space; a rendering unit that renders AR objects in the orthogonal projection space; and a control unit that causes the coordinate conversion unit to convert the coordinates of the POI objects into coordinates in the orthogonal projection space according to a screen of the display unit, causes the rendering unit to render the AR objects at positions of each of the converted coordinates of the POI objects, and causes the display unit to display the rendered AR objects.

    DIGITAL SIGNAGE PLATFORM PROVIDING DEVICE, OPERATING METHOD THEREOF, AND SYSTEM INCLUDING DIGITAL SIGNAGE PLATFORM PROVIDING DEVICE
    3.
    发明公开
    DIGITAL SIGNAGE PLATFORM PROVIDING DEVICE, OPERATING METHOD THEREOF, AND SYSTEM INCLUDING DIGITAL SIGNAGE PLATFORM PROVIDING DEVICE 审中-公开

    公开(公告)号：US20230304821A1

    公开(公告)日：2023-09-28

    申请号：US18019065

    申请日：2021-12-22

    Applicant: LG ELECTRONICS INC.

    Inventor： Jinsang LEE ,  Sujin KIM ,  Byoungsu KANG ,  Jinho SON

    IPC: G01C21/36

    CPC classification number: G01C21/3638 ,  G01C21/3602 ,  G01C21/3647 ,  G01C21/3682 ,  G01C21/3697

    Abstract: Disclosed are a digital signage platform providing apparatus, an operating method thereof, and a system including the same. By calculating a reference point of a building area for displaying content information related to a plurality of pieces of POI information based on sensing data of a vehicle and floor number information and spatial coordinates for the building area, rendering AR digital signage corresponding to the content information in one or more AR display areas determined based on the calculated reference point, and providing the rendering result to a user terminal, the result may be mapped, on a floor-by-floor basis, to an AR display area of a building in a driving image acquired through a vision sensor. Accordingly, it is possible to overcome the limitation of displaying only one advertisement and maximize an advertisement effect to provide a plurality of various advertisements in one building.

    AR SERVICE PLATFORM FOR PROVIDING AUGMENTED REALITY SERVICE
    5.
    发明公开
    AR SERVICE PLATFORM FOR PROVIDING AUGMENTED REALITY SERVICE 审中-公开

    公开(公告)号：US20240071074A1

    公开(公告)日：2024-02-29

    申请号：US18272052

    申请日：2022-01-12

    Applicant: LG ELECTRONICS INC.

    Inventor： Byoungsu KANG

    IPC: G06V20/20 ,  B60K35/00 ,  G06T11/00 ,  G06V20/56

    CPC classification number: G06V20/20 ,  B60K35/00 ,  G06T11/00 ,  G06V20/588 ,  B60K2370/177 ,  B60K2370/21 ,  G06Q50/30

    Abstract: The present invention provides an AR service platform for providing an AR service. An AR service platform according to one embodiment of the present invention is characterized by comprising: a server that is provided outside a vehicle, collects and processes information required for an AR service, and transmits same to the vehicle; and an AR service device that is provided in the vehicle and provides an AR service using information transmitted from the server, wherein the server comprises a time place occasion (TPO) complexity level calculation module that calculates a TPO complexity level of the real world, and determines an amount of information to be transmitted to the AR service device using the calculated complexity level.

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