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    INTERNET MARKETING-ADVERTISING SYSTEM
    6.
    发明申请
    INTERNET MARKETING-ADVERTISING SYSTEM 审中-公开

    公开(公告)号：US20150149274A1

    公开(公告)日：2015-05-28

    申请号：US14492010

    申请日：2014-09-20

    申请人： William Conrad

    发明人： William Conrad

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0244 ,  G06Q30/0245 ,  G06Q30/0246 ,  G06Q30/0256 ,  G06Q30/0261 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0273

    摘要： This present patent builds on 61/494,133 by providing specifics on the advertiser/marketer interface, advertisement feedback and reports on the advertising campaign effectiveness. The marketer interface allows the advertiser/marketer to set up an advertising campaign, link data to their 4P key words/phrases and generate reports to show the effectiveness of their advertising efforts. This interface includes a new account setup page, a new advertisement setup page, a product/service entry page, a price entry page, rules generation page, a place entry page, a promotion entry page, an advertisement preview page, 4P contextual setup page, external 4P contextual setup page, 4P banner (display) setup page, regular banner (display) setup page, 4P mobile contextual setup page, 4P Mobile banner (display) setup page, 4P game contextual setup page, game banner (display) setup page, 4P game banner (display) setup page, 4P application contextual setup page, application banner (display) setup page, 4P application banner (display), 4P media player contextual setup page, media player banner (display) setup page or 4P media player banner (display) setup page, a marketer alert setup page and a campaign management center. Also included is an advertisement feedback system where an internet web user may leave feedback on the effectiveness of an advertisement they are viewing. Also included is a set of reports that are broken down by Account Performance, Campaign Performance, Advertisement Group Performance, Individual Advertisement Performance, Keyword Performance, Game Performance, Application Performance, URL Performance, Demographic Performance, Geographic Performance, Search Query Performance, Placement Performance, Reach and Frequency Performance, Click Fraud, Direct Feedback Analysis and a complete set of reports. Together, these reports give the advertiser/marketer a complete picture of their advertising campaign and help the marketer optimize their marketing performance.

    Internet marketing-advertising reporting (iMar) system
    7.
    发明申请
    Internet marketing-advertising reporting (iMar) system 审中-公开
    互联网营销 - 广告报告（iMar）系统

    公开(公告)号：US20130332262A1

    公开(公告)日：2013-12-12

    申请号：US13507371

    申请日：2012-06-11

    申请人： John Hunt ,  William Conrad

    发明人： John Hunt ,  William Conrad

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/02

    摘要： A contextual advertising system depends on embedded decision-influence algorithms to parse the keywords in web-user searches to identify the public search-engine networks best able to respond with the most relevant advertisement results. Marketing managers control which kind of advertisements get automatically selected by planting product/service, price, place and promotion (4P) keywords which correlate to each of the four traditional Marketing Mix categories. Language-independent, proximity pattern matching algorithms are used to increase matching accuracy and customer click-through-rates (CTR) and their ultimate purchase decisions. Each 4P Marketing Mix contextual smart-advertisement can be independently displayed in full, or linked to an existing online advertisement to enhance match accuracy and the CTR.

    摘要翻译： 上下文广告系统依赖于嵌入式决策影响算法来解析网络用户搜索中的关键字，以确定最能够以最相关的广告结果回应的公共搜索引擎网络。 营销经理通过种植与四个传统营销组合类别中的每一个相关的产品/服务，价格，地点和促销（4P）关键字来控制哪种广告被自动选择。 语言无关，接近度模式匹配算法用于提高匹配精度和客户点击率（CTR）及其最终购买决策。 每个4P营销组合上下文智能广告可以独立显示，或链接到现有的在线广告，以提高匹配准确性和点击率。