SUGGESTING KEYWORDS TO DEFINE AN AUDIENCE FOR A RECOMMENDATION ABOUT A CONTENT ITEM

    公开(公告)号:US20240070210A1

    公开(公告)日:2024-02-29

    申请号:US17899441

    申请日:2022-08-30

    IPC分类号: G06F16/9532 G06Q30/06

    CPC分类号: G06F16/9532 G06Q30/0631

    摘要: A computer-implemented method for suggesting keywords as a search term of a content item includes receiving, from a content provider, information about the content item in a database of content items. The method further includes generating a set of seed keywords related to the content item, and expanding the set of seed keywords to a plurality of candidate keywords. The plurality of candidate keywords are then scored based, at least in part, on an engagement metric measuring a user engagement with the content item in response to being presented with results from a search query comprising the candidate keyword. A candidate keyword is then selected from the plurality of candidate keywords based on the scoring, and stored relationally to the content item to define an audience for a recommendation about the content item, providing a suggestion to the content provider.

    PROVIDING AND DISPLAYING SEARCH RESULTS IN RESPONSE TO A QUERY

    公开(公告)号:US20240249335A1

    公开(公告)日:2024-07-25

    申请号:US18159357

    申请日:2023-01-25

    摘要: An online system displays search results in response to a query by receiving a query from a customer. An online system accesses a set of candidate items and computes a relevance score and personalization score for each item. The online system computes the relevance score based on query data and item data and may normalize the relevance score. The online system computes the personalization score based on item data, such as an item embedding, and user data, such as a user embedding. The online system computes a query specificity score and adjusts the personalization score with the query specificity score such that generic queries have high personalization scores and specific queries have low personalization scores. The online system combines the relevance and personalization scores for each candidate item into a ranking score and displays the candidate items to the customer based on their ranking scores.