摘要:
A system for ranking geospatial entities is described. In one embodiment, the system comprises an interface for receiving ranking data about a plurality of geospatial entities and an entity ranking module. The module uses a ranking mechanism to generate place ranks for the geospatial entities based on the ranking data. Ranked entity data generated by the entity ranking module is stored in a database. The entity ranking module may be configured to evaluate a plurality of diverse attributes to determine a total score for a geospatial entity. The entity ranking module may be configured to organize ranked entity data into placemark layers.
摘要:
A geographic information system and method that facilitate the display of user-annotated datasets. The dataset can include data such as user-generated videos, photos, blogs, etc., and is processed to search for geo-annotations. The geo-annotations and other data signals are utilized by a scorer to determine a level-of-detail for the particular data. The level-of-detail provided by the scorer is utilized by the geographic information system to determine which data to display as a user navigates around a map.
摘要:
A geographic information system and method that facilitate the display of user-annotated datasets. The dataset can include data such as user-generated videos, photos, blogs, etc., and is processed to search for geo-annotations. The geo-annotations and other data signals are utilized by a scorer to determine a level-of-detail for the particular data. The level-of-detail provided by the scorer is utilized by the geographic information system to determine which data to display as a user navigates around a map.
摘要:
Configurations for geographical targeting for managing content of campaigns are disclosed. In one example, the subject technology provides a user interface including controls for enabling selection of targeting criteria by a content sponsor. The user interface includes a campaign tool for receiving input on campaign details to be executed by a content delivery system. The campaign tool includes a search control for receiving search strings and responsive thereto providing search completions that represent one or more geographic areas and reach information for each geographic area. The campaign tool also includes a control for adding a geographic area to a campaign, excluding the geographic area from the campaign, or presenting a map of the geographic area.
摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.
摘要:
Interactive geographic information systems (GIS) and techniques are disclosed that provide users with a greater degree of flexibility, utility, and information. A markup language is provided that facilitates communication between servers and clients of the interactive GIS, which enables a number of GIS features, such as network links (time-based and/or view-dependent dynamic data layers), ground overlays, screen overlays, placemarks, 3D models, and stylized GIS elements, such as geometry, icons, description balloons, polygons, and labels in the viewer by which the user sees the target area. Also, “virtual tours” of user-defined paths in the context of distributed geospatial visualization is enabled. Streaming and interactive visualization of filled polygon data are also enabled thereby allowing buildings and other such features to be provided in 3D. Also, techniques for enabling ambiguous search requests in a GIS are provided.
摘要:
Described are example processes for providing content based on a size of a geographic area associated with the content. The example processes may include the following operations: determining, based at least in part on bids provided in an auction, candidate content items for output in response to an input query; obtaining geographic areas associated with the candidate content items; selecting a candidate content item having a smallest geographic area; and outputting the selected candidate content item in response to the input query.
摘要:
Configurations for targeting nearby geographic locations for managing content are disclosed. The subject technology identifies one or more geographic locations for targeting content from a campaign for delivery to users and the campaign associated with a content sponsor. One or more geographic locations that are nearby the one or more geographic locations associated with the campaign are automatically presented to the content sponsor, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location. The subject technology receives a selection of one or more candidate geographic locations for inclusion in the campaign, and adds the selection to the campaign.
摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.
摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a proscribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.