摘要:
A system for automatically distributing discount coupons or certificates in a retail store, conditioned on a preselected combination of present and past shopping behavior of a customer whose order is being processed at a checkout stand. Generation of a printable discount coupon can be based on any desired combination of customer-supplied data, obtained from a customer identification data base, past shopping activity, derived from data gathered during previous customer visits to the store, and present shopping activity, as evidenced by items identified in the current customer order. Collection of data pertaining to past behavior of customers is facilitated by filtering all sales transaction data at the point of sale. If all of the preselected conditions for generation of a coupon are satisfied, the coupon is generated and printed at the checkout stand.
摘要:
A system for automatically distributing discount coupons or certificates in a retail store, conditioned on a preselected combination of present and past shopping behavior of a customer whose order is being processed at a checkout stand. Generation of a printable discount coupon can be based on any desired combination of customer-supplied data, obtained from a customer identification data base, past shopping activity, derived from data gathered during previous customer visits to the store, and present shopping activity, as evidenced by items identified in the current customer order. Collection of data pertaining to past behavior of customers is facilitated by filtering all sales transaction data at the point of sale. If all of the preselected conditions for generation of a coupon are satisfied, the coupon is generated and printed at the checkout stand.
摘要:
The invention provides a system, computer program, and method for generating price point based incentives comprising: determining a category specific price point (620) associated with a dominant competitive brand and a client brand; generating an incentive (630) for said client brand based upon said price point and an anticipated price differential (640).
摘要:
A system and method for anticipating consumer behavior and determining transaction incentives for influencing consumer behavior comprises a computer system and associated database for determining cross time correlations between transaction behavior, for applying the function derived from the correlations to consumer records to predict future consumer behavior, and for deciding on transaction incentives to offer the consumers based upon their predicted behavior.
摘要:
A system and method for anticipating consumer behavior and determining transaction incentives for influencing consumer behavior comprises a computer system and associated database for determining cross time correlations between transaction behavior, for applying the function derived from the correlations to consumer records to predict future consumer behavior, and for deciding on transaction incentives to offer the consumers based upon their predicted behavior.