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    MEDIA SYNCHRONIZED ADVERTISING OVERLAY
    1.
    发明申请
    MEDIA SYNCHRONIZED ADVERTISING OVERLAY 审中-公开
    媒体同步广告覆盖

    公开(公告)号：US20140325540A1

    公开(公告)日：2014-10-30

    申请号：US13872258

    申请日：2013-04-29

    申请人： MICROSOFT CORPORATION

    发明人： Enrique de la Garza ,  Alexei Pineda ,  Joshua Lawrence Munsee ,  Karin Zilberstein ,  Jonhenry A. Righter ,  Michael Patrick Mott

    IPC分类号： H04N21/442 ,  H04N21/81

    CPC分类号： H04N21/44218 ,  H04N21/25883 ,  H04N21/4532 ,  H04N21/4788 ,  H04N21/812 ,  H04N21/8126

    摘要： Embodiments of the present invention provide an overlay experience that is coordinated with both a present media presentation and the media presentation's current audience. Exemplary media presentations include television, movies, games, and music. An overlay is visible content displayed concurrently with primary content. The overlay may obscure part of the primary content, but not all of the primary content. Embodiments of the present invention use audience data to select an appropriate overlay from one of several overlays available. The audience data may be derived from image data generated by an image-capture device, such as a video camera, that has a view of the audience area. Automated image analysis may be used to generate audience data that is used to select the overlay.

    摘要翻译： 本发明的实施例提供了与当前媒体呈现和媒体呈现的当前受众协调的叠加体验。 示例性的媒体演示包括电视，电影，游戏和音乐。 覆盖是与主要内容同时显示的可见内容。 叠加层可能会遮盖主要内容的一部分，但不会覆盖所有主要内容。 本发明的实施例使用受众数据从可用的几个覆盖中的一个中选择合适的覆盖。 观众数据可以从具有观众区域视图的图像拍摄设备（诸如摄像机）生成的图像数据中导出。 自动图像分析可用于生成用于选择叠加层的观众数据。

    LINKED ADVERTISEMENTS
    2.
    发明申请
    LINKED ADVERTISEMENTS 有权
    连结广告

    公开(公告)号：US20140317646A1

    公开(公告)日：2014-10-23

    申请号：US13865673

    申请日：2013-04-18

    申请人： MICROSOFT CORPORATION

    发明人： Enrique de la Garza ,  Karin Zilberstein ,  Joshua Lawrence Munsee ,  Alexei Pineda

    IPC分类号： H04N21/442 ,  H04N21/81 ,  H04N21/435

    CPC分类号： H04N21/44218 ,  G06Q30/0251 ,  G06Q30/0261 ,  G06Q30/0269 ,  H04H60/33 ,  H04H60/40 ,  H04H60/45 ,  H04H60/51 ,  H04H60/63 ,  H04H2201/37 ,  H04H2201/40 ,  H04N21/252 ,  H04N21/25841 ,  H04N21/25883 ,  H04N21/4126 ,  H04N21/4223 ,  H04N21/435 ,  H04N21/4524 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/4668 ,  H04N21/4753 ,  H04N21/812

    摘要： Embodiments of the present invention generate linked advertisements. Linked advertisements may include a preliminary advertisement and one or more subsequent advertisements. In one embodiment, the viewer is only shown the subsequent advertisement upon detecting a positive reaction to the preliminary advertisement. The subsequent advertisement is associated with presentation triggers that specify a context in which the subsequent advertisement should be presented. The context may be defined by a time of day, location, user activity, and/or other parameters. For example, the presentation trigger may specify a context in which the user is able to purchase an advertised good or service. For example, the context could be the user driving (activity context) near a coffee shop (location context) in the morning (time context). The reaction to the preliminary advertisement may be explicit or implicit.

    摘要翻译： 本发明的实施例生成链接的广告。 链接广告可以包括初步广告和一个或多个后续广告。 在一个实施例中，观察者仅在检测到对初步广告的积极反应时才显示后续广告。 随后的广告与指定后续广告应呈现的上下文的呈现触发相关联。 上下文可以由时间，位置，用户活动和/或其他参数来定义。 例如，呈现触发器可以指定用户能够购买广告的商品或服务的上下文。 例如，上下文可以是早晨（时间上下文）在咖啡店附近的用户驾驶（活动上下文）（位置上下文）。 对初步广告的反应可能是明确的或隐含的。

    INDIVIDUALIZED CONTENT PRESENTATION FOR INCREASED USER INTERACTION PERFORMANCE IN GROUP SETTINGS
    4.
    发明申请
    INDIVIDUALIZED CONTENT PRESENTATION FOR INCREASED USER INTERACTION PERFORMANCE IN GROUP SETTINGS 有权
    组间设定用户交互性提升的个性化内容

    公开(公告)号：US20160127775A1

    公开(公告)日：2016-05-05

    申请号：US14530552

    申请日：2014-10-31

    申请人： Microsoft Corporation

    发明人： Karin Zilberstein ,  Enrique de la Garza ,  Leah Hobart ,  Shirlene Lim ,  Jonathan Winslow Anderson ,  Carolyn J. Fuson

    IPC分类号： H04N21/458 ,  H04N21/466

    CPC分类号： H04N21/458 ,  A63F13/26 ,  G06Q30/0271 ,  H04N21/4126 ,  H04N21/44218 ,  H04N21/4661 ,  H04N21/812

    摘要： Increased user interaction performance in group settings is achieved by providing individually interactive secondary content to individual users of a group of users, including a group that is consuming content from a single display device. A group of users is defined based upon detected commonalities. Secondary content is concurrently presented to the defined group of users and includes both non-interactive and interactive content. The interactive content is individually and separately presented to multiple users of the defined group, including co-located users that were consuming the primary content from a single physical display device. The individual and separate presentation includes presenting multiple panels, or sub-divisions, on the single physical display device, with individual, separate panels directed to individual ones of the multiple co-located users and the utilization of personal computing devices that are associated with specific ones of the multiple co-located users.

    摘要翻译： 通过向一组用户的单个用户提供单独交互的辅助内容，包括正在消耗来自单个显示设备的内容的组，实现了组设置中用户交互性能的提高。 基于检测到的共同点来定义一组用户。 次要内容同时呈现给定义的用户组，并且包括非交互式和交互式内容。 交互式内容被单独和分别地呈现给定义的组的多个用户，包括从单个物理显示设备消费主要内容的同位置的用户。 个人和单独的演示文稿包括在单个物理显示设备上呈现多个面板或子部门，其中针对多个共同定位的用户中的个体单独的面板以及与具体的相关联的个人计算设备的利用 多个并发用户中的一个。

    AUDIENCE-AWARE ADVERTISING
    5.
    发明申请
    AUDIENCE-AWARE ADVERTISING 审中-公开
    听觉广告

    公开(公告)号：US20140337868A1

    公开(公告)日：2014-11-13

    申请号：US13892686

    申请日：2013-05-13

    申请人： Microsoft Corporation

    发明人： Enrique de la Garza ,  Karin Zilberstein ,  Alexei Pineda ,  Andrew Flavell ,  David John Wells

    IPC分类号： H04N21/2668 ,  H04N21/442

    CPC分类号： H04N21/44218 ,  H04N21/4223 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/812

    摘要： Embodiments of the present invention provide an audience-aware advertising that are advertisements coordinated with both a present media presentation and the media presentation's current audience. An audience-aware advertising pod is a container for advertising content that is shown in association with a media presentation. The audience-aware advertising pod may include multiple advertisements shown during a commercial break in the primary content. The advertisements may be selected for display within a media presentation in real time based on audience members' attention level and response. Audience profiles may be generated and stored locally. The audience profile may be used to determine when an ad is displayed and what advertisement is displayed.

    摘要翻译： 本发明的实施例提供了一种观众感知广告，其是与当前媒体呈现和媒体呈现的当前观众协调的广告。 观众感知广告窗格是与媒体演示相关联的广告内容的容器。 观众感知广告盒可以包括在主要内容的商业中断期间显示的多个广告。 可以基于观众成员的注意力等级和响应来实时地选择广告以在媒体呈现中显示。 可以在本地生成和存储受众配置文件。 观众个人资料可用于确定广告何时显示和显示哪些广告。