Targeting Advertisements Based on User Interactions
    1.
    发明申请
    Targeting Advertisements Based on User Interactions 审中-公开
    基于用户交互的目标广告

    公开(公告)号:US20130085859A1

    公开(公告)日:2013-04-04

    申请号:US13447099

    申请日:2012-04-13

    IPC分类号: G06Q30/02

    摘要: In a social networking system, users may perform different types of actions with respect to objects (e.g., for a song, a user can buy, listen to, recommend, or like the song). Objects on the social networking system may include object properties (e.g., for a song, an artist, genre, and album are the song's object properties). Each type of action performed on a type of object may be aggregated in a different way. Actions may be performed on objects by users through the social networking system, a third-party application installed on the social networking system, and systems external to the social networking system. An advertiser may specify targeting criteria based on multiple different action types and aggregations of an action with respect to a particular object. Users may be categorized based on their interactions with objects having a common element. Ads may then be targeted to the categorized users.

    摘要翻译: 在社交网络系统中,用户可以对对象执行不同类型的动作(例如,对于歌曲,用户可以购买,收听,推荐或喜欢歌曲)。 社交网络系统上的对象可以包括对象属性(例如,对于歌曲,艺术家,类型和专辑是歌曲的对象属性)。 可以以不同的方式聚合对一种对象执行的每种类型的动作。 用户可以通过社交网络系统,社交网络系统上安装的第三方应用程序和社交网络系统外部的系统对对象执行操作。 广告商可以基于针对特定对象的动作的多种不同动作类型和聚合来指定定向条件。 用户可以根据与具有共同元素的对象的交互进行分类。 然后可以将广告定位到分类用户。

    TARGETING ADVERTISEMENTS BASED ON USER INTERACTIONS
    2.
    发明申请
    TARGETING ADVERTISEMENTS BASED ON USER INTERACTIONS 审中-公开
    根据用户交互指导广告

    公开(公告)号:US20130085858A1

    公开(公告)日:2013-04-04

    申请号:US13252901

    申请日:2011-10-04

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/02

    摘要: In a social networking system, users may perform different types of actions with respect to objects (e.g., for a song, a user can buy, listen to, recommend, or like the song). Objects on the social networking system may include object properties (e.g., for a song, an artist, genre, and album are the song's object properties). Each type of action performed on a type of object may be aggregated in a different way. Actions may be performed on objects by users through the social networking system, a third-party application installed on the social networking system, and systems external to the social networking system. An advertiser may specify targeting criteria based on multiple different action types and aggregations of an action with respect to a particular object. Users may be categorized based on their interactions with objects having a common element. Ads may then be targeted to the categorized users.

    摘要翻译: 在社交网络系统中,用户可以对对象执行不同类型的动作(例如,对于歌曲,用户可以购买,收听,推荐或喜欢歌曲)。 社交网络系统上的对象可以包括对象属性(例如,对于歌曲,艺术家,类型和专辑是歌曲的对象属性)。 可以以不同的方式聚合对对象类型执行的每种类型的动作。 用户可以通过社交网络系统,社交网络系统上安装的第三方应用程序和社交网络系统外部的系统对对象执行操作。 广告商可以基于针对特定对象的动作的多种不同动作类型和聚合来指定定向条件。 用户可以根据与具有共同元素的对象的交互进行分类。 然后可以将广告定位到分类用户。

    GENERATING CLUSTERS OF SIMILAR USERS FOR ADVERTISEMENT TARGETING
    3.
    发明申请
    GENERATING CLUSTERS OF SIMILAR USERS FOR ADVERTISEMENT TARGETING 审中-公开
    生成用于广告目标的类似用户的群集

    公开(公告)号:US20130124298A1

    公开(公告)日:2013-05-16

    申请号:US13297117

    申请日:2011-11-15

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/0241

    摘要: A social networking system may identify a first set of users as part of a training cluster and identify a second set of users that is similar to the first set of users for purposes of targeting advertisements related to the advertiser. Using past engagement history (e.g., click-through rates), demographic information, and keywords associated with the training cluster of users, a social networking system may generate a training model specific to the training cluster. Confidence scores may be used to identify similar users across the total population of users of the social networking system for creating a targeting cluster of users for the advertisement. A revenue sharing scheme may be used induce page administrators to increase their fan base by enabling advertisers to target advertisements to users that have expressed interest in pages associated with the page administrators.

    摘要翻译: 社交网络系统可以将第一组用户识别为训练集群的一部分,并且识别类似于第一组用户的第二组用户,用于定位与广告商相关的广告。 使用过去的参与历史(例如,点击率),人口统计信息和与用户的训练群组相关联的关键词,社交网络系统可以生成训练集群特有的训练模型。 置信度分数可用于识别社交网络系统的用户总数的类似用户,以创建用于广告的用户的目标群集。 可以使用收益分享计划,引导页面管理员通过使广告商能够将广告定向到对与页面管理员相关联的页面感兴趣的用户来增加他们的粉丝基础。

    Wireless communication system
    6.
    发明授权

    公开(公告)号:US08780886B2

    公开(公告)日:2014-07-15

    申请号:US13571534

    申请日:2012-08-10

    IPC分类号: H04J3/06

    摘要: A wireless communication system base station, and a remote radio head (RRH) and a computer-implemented synchronization method for the wireless communication system base station. The RRH is communicably coupled to a baseband unit (BBU) of the wireless communication system base station through a network, and the BBU processes and transmits downlink data to the RRH. The RRH includes: a time-delay measurement unit for measuring a time-delay for the downlink data to arrive at the RRH from the BBU; and a time-delay notification unit for notifying from the RRH to the BBU of time-delay data on the time-delay measured by the time-delay measurement unit, wherein the time-delay data is used to advance the starting time for the BBU to process and transmit the downlink data by an amount of time obtained based on the time-delay data.

    Advertisements with multiple targeting criteria bids
    7.
    发明授权
    Advertisements with multiple targeting criteria bids 有权
    具有多个定位条件出价的广告

    公开(公告)号:US08768774B2

    公开(公告)日:2014-07-01

    申请号:US13306626

    申请日:2011-11-29

    申请人: Rong Yan Huajing Li

    发明人: Rong Yan Huajing Li

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/0241

    摘要: An advertising system may enable an advertiser to associate multiple targeting criteria bids with an advertisement. The targeting criteria bids include a bid amount and a targeting criteria defining a group of users who may be delivered the advertisement. The cost for the advertisement is the sum of the bid amounts associated with the targeting criteria that match the user profile of the viewing user.

    摘要翻译: 广告系统可以使广告商能够将多个定位条件出价与广告相关联。 定位条件出价包括出价金额和定义可定义可能投放广告的用户组的定位条件。 广告的费用是与与观看用户的用户配置文件匹配的定位条件相关联的出价金额的总和。

    Wireless communication system
    8.
    发明授权
    Wireless communication system 有权
    无线通信系统

    公开(公告)号:US08767710B2

    公开(公告)日:2014-07-01

    申请号:US13392887

    申请日:2010-08-17

    IPC分类号: H04J3/06

    摘要: A wireless communication system base station, and a remote radio head (RRH) and a computer-implemented synchronization method for the wireless communication system base station. The RRH is communicably coupled to a baseband unit (BBU) of the wireless communication system base station through a network, and the BBU processes and transmits downlink data to the RRH. The RRH includes: a time-delay measurement unit for measuring a time-delay for the downlink data to arrive at the RRH from the BBU; and a time-delay notification unit for notifying from the RRH to the BBU of time-delay data on the time-delay measured by the time-delay measurement unit, wherein the time-delay data is used to advance the starting time for the BBU to process and transmit the downlink data by an amount of time obtained based on the time-delay data.

    摘要翻译: 无线通信系统基站,以及用于无线通信系统基站的远程无线电头(RRH)和计算机实现的同步方法。 RRH通过网络可通信地耦合到无线通信系统基站的基带单元(BBU),并且BBU处理并向RRH发送下行链路数据。 RRH包括:时间延迟测量单元,用于测量从BBU到达RRH的下行链路数据的时间延迟; 以及时间延迟通知单元,用于从RRH向BBU通知由延时测量单元测量的时间延迟数据,其中时延数据用于提前BBU的开始时间 根据时间延迟数据获得的时间量来处理和发送下行数据。

    Wireless communication transceiver and mode-switch device thereof
    9.
    发明授权
    Wireless communication transceiver and mode-switch device thereof 失效
    无线通信收发器及其模式切换装置

    公开(公告)号:US08638819B2

    公开(公告)日:2014-01-28

    申请号:US12892964

    申请日:2010-09-29

    IPC分类号: H04J4/00

    CPC分类号: H04B1/0057 H04W88/06

    摘要: A wireless communication transceiver and a mode switch device thereof. The transceiver includes: a first band transmission path; a first band reception path; a second band transmission path; a second band reception path; a path switch and a control unit. In a dual band time division duplexing mode, the control unit controls the path switch so that the path switch connects a received radio frequency signal from an antenna to the first band reception path, and connects a transmitted radio frequency signal from the second band transmission path to the antenna in an odd cycle or an even cycle; and controls the path switch so that the path switch connects a received radio frequency signal from the antenna to the second band reception path, and connects a transmitted radio frequency signal from the first band transmission path to the antenna in another odd cycle or another even cycle.

    摘要翻译: 无线通信收发器及其模式切换装置。 收发器包括:第一带传输路径; 第一频段接收路径; 第二带传输路径; 第二频带接收路径; 路径开关和控制单元。 在双频带时分双工模式中,控制单元控制路径切换,使得路径开关将接收到的射频信号从天线连接到第一频带接收路径,并将来自第二频带传输路径的发送的射频信号 以奇数周期或偶数周期发送到天线; 并且控制路径切换,使得路径开关将接收到的射频信号从天线连接到第二频带接收路径,并且在另一个奇数周期或另一个偶数周期中将来自第一频带传输路径的发送的射频信号连接到天线 。

    BUDGET-BASED ADVERTISMENT BIDDING
    10.
    发明申请
    BUDGET-BASED ADVERTISMENT BIDDING 审中-公开
    基于预算的广告投标

    公开(公告)号:US20130124308A1

    公开(公告)日:2013-05-16

    申请号:US13294094

    申请日:2011-11-10

    IPC分类号: G06Q30/02

    摘要: An online advertising system receives ads from advertisers, which may also provide associated budgets, time period constraints, impressions goals, and performance weightings for the ads. When an ad is requesting from the advertising system from a client, a bid may be determined for each ad based on the budget associated the ad and/or the impressions goal associated with the ad. Ad performance associated with the ad request may be predicted, and a bid may be determined for each ad based on the performance weightings and the predicted performance associated with the ad request. The bid for an ad may be weighted by the pace of budget consumption by the ad, or by the pace of the ad progressing towards the ad's impression goal. An ad is selected for display to the client from among the one or more ads based on the determined bids for the ads.

    摘要翻译: 在线广告系统接收来自广告客户的广告,这也可能会为广告提供相关的预算,时间段约束,展示目标和效果权重。 当广告从客户端从广告系统请求时,可以根据与广告相关联的预算和/或与广告相关联的展示次数目标来确定每个广告的出价。 可以预测与广告请求相关联的广告效果,并且可以基于与广告请求相关联的性能权重和预测的表现来为每个广告确定出价。 广告的出价可能会按广告的预算消耗速度或广告进展到广告展示目标的速度加权。 根据广告的确定出价,从一个或多个广告中选择一个广告来显示给客户。