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公开(公告)号：US08397259B2
公开(公告)日：2013-03-12
申请号：US12891385
申请日：2010-09-27
申请人： Edward B. Knudson , Joel G. Hassell , Connie T. Marshall , Thomas R. Lemmons , Steven J. Reynolds , Robert A. Knee , Kenneth F. Carpenter, Jr. , William L. Thomas , W. Benjamin Herrington , Steven C. Williamson , Michael D. Ellis , Donald W. Allison
发明人： Edward B. Knudson , Joel G. Hassell , Connie T. Marshall , Thomas R. Lemmons , Steven J. Reynolds , Robert A. Knee , Kenneth F. Carpenter, Jr. , William L. Thomas , W. Benjamin Herrington , Steven C. Williamson , Michael D. Ellis , Donald W. Allison
CPC分类号： H04N21/4316 , G06Q30/02 , H04N5/44543 , H04N5/44591 , H04N7/17318 , H04N21/4221 , H04N21/4532 , H04N21/47202 , H04N21/4722 , H04N21/4725 , H04N21/478 , H04N21/47815 , H04N21/482 , H04N21/4821 , H04N21/812 , H04N2005/44556
摘要： An interactive television program guide is provided in which advertisements may be displayed on program guide screens. Banner advertisements may be displayed above and below program listings. Panel advertisements may be provided adjacent to program listings. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listings region and may be automatically displayed immediately adjacent to related program listings.
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2.发明申请INTERACTIVE TELEVISION PROGRAM GUIDE SYSTEM FOR DETERMINING USER VALUES FOR DEMOGRAPHIC CATEGORIES 有权用于确定人口统计类别用户价值的交互式电视节目指南系统公开(公告)号：US20110088060A1
公开(公告)日：2011-04-14
申请号：US12905467
申请日：2010-10-15
IPC分类号： H04N7/025
CPC分类号： H04N21/25883 , H04N7/163 , H04N7/17318 , H04N21/235 , H04N21/44222 , H04N21/4532 , H04N21/454 , H04N21/4662 , H04N21/8106 , H04N21/812
摘要： An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.
摘要翻译： 提供了一种用于确定用于人口统计类别的用户输入值的交互式电视节目指南系统。 该系统包括具有用于接收用于交互式电视节目指南的节目指南信息的接收机的用户电视设备，用于从诸如遥控器的用户接口接收用户输入的用户输入接收机，利用接收到的用户输入来确定用户的微处理器 用于人口统计类别的值，以及用于存储确定的用户值的存储器。 在用于将广告定位到交互式电视节目指南的用户的系统的一个说明性用途中，接收机还接收广告，其中广告具有用于指定人口统计类别的预选值。 优选使用微处理器的用户电视设备将与广告相关联的指定人口统计类别的预选值与存储在存储器中的相应人口统计类别的值进行比较，以确定应显示哪些广告。 然后显示基于比较确定为可显示的那些广告。
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公开(公告)号：US07039935B2
公开(公告)日：2006-05-02
申请号：US10127220
申请日：2002-04-19
申请人： Edward B. Knudson , Joel G. Hassell , Connie T. Marshall , Thomas R. Lemmons , Steven J. Reynolds , Robert A. Knee , Kenneth F. Carpenter, Jr. , William L. Thomas , W. Benjamin Herrington , Steven C. Williamson , Michael D. Ellis , Donald W. Allison
发明人： Edward B. Knudson , Joel G. Hassell , Connie T. Marshall , Thomas R. Lemmons , Steven J. Reynolds , Robert A. Knee , Kenneth F. Carpenter, Jr. , William L. Thomas , W. Benjamin Herrington , Steven C. Williamson , Michael D. Ellis , Donald W. Allison
IPC分类号： H04N5/445
CPC分类号： H04N21/482 , G06F3/0482 , H04N5/44543 , H04N5/45 , H04N21/4312 , H04N21/4316 , H04N21/435 , H04N21/478 , H04N21/812
摘要： An interactive television program guide is provided in which advertisements may be displayed in program listings display regions on program guide screens. The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.
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公开(公告)号：US06564379B1
公开(公告)日：2003-05-13
申请号：US09070555
申请日：1998-04-30
申请人： Edward B. Knudson , Joel G. Hassell , Connie T. Marshall , Thomas R. Lemmons , Steven J. Reynolds , Robert A. Knee , Kenneth F. Carpenter, Jr. , William L. Thomas , W. Benjamin Herrington , Steven C. Williamson , Michael D. Ellis , Donald W. Allison
发明人： Edward B. Knudson , Joel G. Hassell , Connie T. Marshall , Thomas R. Lemmons , Steven J. Reynolds , Robert A. Knee , Kenneth F. Carpenter, Jr. , William L. Thomas , W. Benjamin Herrington , Steven C. Williamson , Michael D. Ellis , Donald W. Allison
IPC分类号： H04N5445
CPC分类号： H04N21/482 , G06F3/0482 , H04N5/44543 , H04N5/45 , H04N21/4312 , H04N21/4316 , H04N21/435 , H04N21/478 , H04N21/812
摘要： An interactive television program guide is provided in which advertisements may be displayed in program listings display regions on program guide screens. The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.
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公开(公告)号：US20110167446A1
公开(公告)日：2011-07-07
申请号：US12891385
申请日：2010-09-27
申请人： Edward B. Knudson , Joel G. Hassell , Connie T. Marshall , Thomas R. Lemmons , Steven J. Reynolds , Robert A. Knee , Kenneth F. Carpenter, JR. , William L. Thomas , W. Benjamin Herrington , Steven C. Williamson , Michael D. Ellis , Donald W. Allison
发明人： Edward B. Knudson , Joel G. Hassell , Connie T. Marshall , Thomas R. Lemmons , Steven J. Reynolds , Robert A. Knee , Kenneth F. Carpenter, JR. , William L. Thomas , W. Benjamin Herrington , Steven C. Williamson , Michael D. Ellis , Donald W. Allison
CPC分类号： H04N21/4316 , G06Q30/02 , H04N5/44543 , H04N5/44591 , H04N7/17318 , H04N21/4221 , H04N21/4532 , H04N21/47202 , H04N21/4722 , H04N21/4725 , H04N21/478 , H04N21/47815 , H04N21/482 , H04N21/4821 , H04N21/812 , H04N2005/44556
摘要： An interactive television program guide is provided in which advertisements may be displayed on program guide screens. Banner advertisements may be displayed above and below program listings. Panel advertisements may be provided adjacent to program listings. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listings region and may be automatically displayed immediately adjacent to related program listings.
摘要翻译： 提供了一种交互式电视节目指南，其中可以在节目指南屏幕上显示广告。 横幅广告可能显示在节目列表的上方和下方。 可以在程序列表附近提供面板广告。 广告可能包含视频。 广告可用于宣传电视节目和传统商品和服务。 当用户选择广告时，节目指南向用户提供订购产品或服务的机会，请求信息，设置即将到来的节目的提醒，查看节目描述，记录节目或采取其他这样的动作。 可以在程序列表区域内提供嵌入式广告，并且可以自动地显示在相关程序列表的附近。
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6.发明申请公开(公告)号：US20100146543A1
公开(公告)日：2010-06-10
申请号：US12579639
申请日：2009-10-15
CPC分类号： H04N21/25883 , H04N7/163 , H04N7/17318 , H04N21/235 , H04N21/44222 , H04N21/4532 , H04N21/454 , H04N21/4662 , H04N21/8106 , H04N21/812
摘要： An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.
摘要翻译： 提供了一种用于确定用于人口统计类别的用户输入值的交互式电视节目指南系统。 该系统包括具有用于接收用于交互式电视节目指南的节目指南信息的接收机的用户电视设备，用于从诸如遥控器的用户接口接收用户输入的用户输入接收机，利用接收到的用户输入来确定用户的微处理器 用于人口统计类别的值，以及用于存储确定的用户值的存储器。 在用于将广告定位到交互式电视节目指南的用户的系统的一个说明性用途中，接收机还接收广告，其中广告具有用于指定人口统计类别的预选值。 优选使用微处理器的用户电视设备将与广告相关联的指定人口统计类别的预选值与存储在存储器中的相应人口统计类别的值进行比较，以确定应显示哪些广告。 然后显示基于比较确定为可显示的那些广告。
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公开(公告)号：US06536041B1
公开(公告)日：2003-03-18
申请号：US09229047
申请日：1999-01-12
申请人： Edward B. Knudson , David M. Rudnick , Michael D. Ellis , Daniel C. Hagenbuch , Joel G. Hassell , Robert A. Knee , Steven J. Reynolds
发明人： Edward B. Knudson , David M. Rudnick , Michael D. Ellis , Daniel C. Hagenbuch , Joel G. Hassell , Robert A. Knee , Steven J. Reynolds
IPC分类号： H04N5445
CPC分类号： H04N21/4886 , H04N21/23113 , H04N21/235 , H04N21/26613 , H04N21/435 , H04N21/47202 , H04N21/47211 , H04N21/4725 , H04N21/478 , H04N21/482 , H04N21/4821 , H04N21/812 , H04N21/8126 , H04N21/8133
摘要： A program guide system is provided in which an interactive television program guide that is implemented at least partially on user television equipment receives program listings data and real-time data such as sports scores, news data, and the like. The real-time data may be stored in a database maintained by the program guide, so that the program guide may access the stored real-time data at a later time. Updated program listings information may be provided to the program guide as part of the data stream in which the real-time data is provided. Unique keys may be generated for the program listings data and real-time data associated with each live event. The keys may be compared at the program guide to determine which program listings correspond to which items of real-time data. A controllable ticker may be displayed on top of a television program on the user television equipment. The controllable ticker may be sponsored. Different types of real-time data may be assigned different expiration times. When data has expired it may be removed from the database.
摘要翻译： 提供了一种节目指南系统，其中至少部分地在用户电视设备上实现的交互式电视节目指南接收节目列表数据和实时数据，例如体育比分，新闻数据等。 实时数据可以存储在由节目指南维护的数据库中，使得节目指南可以稍后访问存储的实时数据。 更新的节目列表信息可以作为提供实时数据的数据流的一部分提供给节目指南。 可以为节目列表数据和与每个实况事件相关联的实时数据生成唯一的密钥。 可以在节目指南处对密钥进行比较，以确定哪些节目列表对应于哪个实时数据项。 可以在用户电视设备上的电视节目的顶部显示可控股票。 可以赞助可控股票代码。 不同类型的实时数据可能被分配不同的到期时间。 数据到期时，可能会从数据库中删除。
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8.发明授权Interactive television program guide system for determining user values for demographic categories 有权交互式电视节目指南系统，用于确定人口统计类别的用户价值公开(公告)号：US09015750B2
公开(公告)日：2015-04-21
申请号：US12905467
申请日：2010-10-15
IPC分类号： H04N7/10 , H04N7/025 , H04N21/466 , H04N7/16 , H04N21/258 , H04N21/442 , H04N21/45 , H04N21/454 , H04N21/81
CPC分类号： H04N21/25883 , H04N7/163 , H04N7/17318 , H04N21/235 , H04N21/44222 , H04N21/4532 , H04N21/454 , H04N21/4662 , H04N21/8106 , H04N21/812
摘要： An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.
摘要翻译： 提供了一种用于确定用于人口统计类别的用户输入值的交互式电视节目指南系统。 该系统包括具有用于接收用于交互式电视节目指南的节目指南信息的接收机的用户电视设备，用于从诸如遥控器的用户接口接收用户输入的用户输入接收机，利用接收到的用户输入来确定用户的微处理器 用于人口统计类别的值，以及用于存储确定的用户值的存储器。 在用于将广告定位到交互式电视节目指南的用户的系统的一个说明性用途中，接收机还接收广告，其中广告具有用于指定人口统计类别的预选值。 优选使用微处理器的用户电视设备将与广告相关联的指定人口统计类别的预选值与存储在存储器中的相应人口统计类别的值进行比较，以确定应显示哪些广告。 然后显示基于比较确定为可显示的那些广告。
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公开(公告)号：US20080263599A1
公开(公告)日：2008-10-23
申请号：US12115177
申请日：2008-05-05
申请人： Edward B. Knudson , David M. Rudnick , Michael D. Ellis , Daniel C. Hagenbuch , Joel G. Hassell , Robert A. Knee , Steven J. Reynolds
发明人： Edward B. Knudson , David M. Rudnick , Michael D. Ellis , Daniel C. Hagenbuch , Joel G. Hassell , Robert A. Knee , Steven J. Reynolds
IPC分类号： G06F13/00
CPC分类号： H04N21/4886 , H04N21/23113 , H04N21/235 , H04N21/26613 , H04N21/435 , H04N21/47202 , H04N21/47211 , H04N21/4725 , H04N21/478 , H04N21/482 , H04N21/4821 , H04N21/812 , H04N21/8126 , H04N21/8133
摘要： A program guide system is provided in which an interactive television program guide that is implemented at least partially on user television equipment receives program listings data and real-time data such as sports scores, news data, and the like. The real-time data may be stored in a database maintained by the program guide, so that the program guide may access the stored real-time data at a later time. Updated program listings information may be provided to the program guide as part of the data stream in which the real-time data is provided. Unique keys may be generated for the program listings data and real-time data associated with each live event. The keys may be compared at the program guide to determine which program listings correspond to which items of real-time data. A controllable ticker may be displayed on top of a television program on the user television equipment. The controllable ticker may be sponsored. Different types of real-time data may be assigned different expiration times. When data has expired it may be removed from the database.
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公开(公告)号：US08589976B2
公开(公告)日：2013-11-19
申请号：US12115091
申请日：2008-05-05
申请人： Edward B. Knudson , David M. Rudnick , Michael D. Ellis , Daniel C. Hagenbuch , Joel G. Hassell , Robert A. Knee , Steven J. Reynolds
发明人： Edward B. Knudson , David M. Rudnick , Michael D. Ellis , Daniel C. Hagenbuch , Joel G. Hassell , Robert A. Knee , Steven J. Reynolds
CPC分类号： H04N21/4886 , H04N21/23113 , H04N21/235 , H04N21/26613 , H04N21/435 , H04N21/47202 , H04N21/47211 , H04N21/4725 , H04N21/478 , H04N21/482 , H04N21/4821 , H04N21/812 , H04N21/8126 , H04N21/8133
摘要： A program guide system is provided in which an interactive television program guide that is implemented at least partially on user television equipment receives program listings data and real-time data such as sports scores, news data, and the like. The real-time data may be stored in a database maintained by the program guide, so that the program guide may access the stored real-time data at a later time. Updated program listings information may be provided to the program guide as part of the data stream in which the real-time data is provided. Unique keys may be generated for the program listings data and real-time data associated with each live event. The keys may be compared at the program guide to determine which program listings correspond to which items of real-time data. A controllable ticker may be displayed on top of a television program on the user television equipment. The controllable ticker may be sponsored. Different types of real-time data may be assigned different expiration times. When data has expired it may be removed from the database.
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