Method and apparatus for transmission, receipt and display of advertisements
    1.
    发明授权
    Method and apparatus for transmission, receipt and display of advertisements 有权
    传播,接收和显示广告的方法和装置

    公开(公告)号:US07882518B2

    公开(公告)日:2011-02-01

    申请号:US12418409

    申请日:2009-04-03

    IPC分类号: H04N5/445 G06Q30/00

    摘要: An apparatus for the intelligent display of advertisements to a television services user includes a transmitter, a receiver and a display on which an electronic television program guide, television programs, and advertisements are displayed. Advertising and electronic program guide data are transmitted to a receiver used by one or more television service users. The electronic program guide data includes information characterizing television programs listed in an electronic program guide. Similarly, the advertising data includes advertisements and information characterizing the transmitted advertisements. A selection history contains information characterizing those programs selected by a user for viewing. Received advertisements are displayed to the user based upon a comparison between the information characterizing each of the plurality of advertisements and the information in the selection history.

    摘要翻译: 用于向电视服务用户进行广告的智能显示的装置包括发射器,接收器和显示器,在其上显示电子电视节目指南,电视节目和广告。 广告和电子节目指南数据被发送到由一个或多个电视服务用户使用的接收机。 电子节目指南数据包括表征电子节目指南中列出的电视节目的信息。 类似地,广告数据包括表征所发送的广告的广告和信息。 选择历史包含表征用户选择的用于观看的那些节目的信息。 基于表征多个广告中的每一个的信息与选择历史中的信息之间的比较,向用户显示接收到的广告。

    METHOD AND APPARATUS FOR TRANSMISSION, RECEIPT AND DISPLAY OF ADVERTISEMENTS
    3.
    发明申请
    METHOD AND APPARATUS FOR TRANSMISSION, RECEIPT AND DISPLAY OF ADVERTISEMENTS 有权
    用于传播,接收和显示广告的方法和装置

    公开(公告)号:US20090193458A1

    公开(公告)日:2009-07-30

    申请号:US12418409

    申请日:2009-04-03

    IPC分类号: H04N7/025 H04N5/445

    摘要: An apparatus for the intelligent display of advertisements to a television services user includes a transmitter, a receiver and a display on which an electronic television program guide, television programs, and advertisements are displayed. Advertising and electronic program guide data are transmitted to a receiver used by one or more television service users. The electronic program guide data includes information characterizing television programs listed in an electronic program guide. Similarly, the advertising data includes advertisements and information characterizing the transmitted advertisements. A selection history contains information characterizing those programs selected by a user for viewing. Received advertisements are displayed to the user based upon a comparison between the information characterizing each of the plurality of advertisements and the information in the selection history.

    摘要翻译: 用于向电视服务用户进行广告的智能显示的装置包括发射器,接收器和显示器,在其上显示电子电视节目指南,电视节目和广告。 广告和电子节目指南数据被发送到由一个或多个电视服务用户使用的接收机。 电子节目指南数据包括表征电子节目指南中列出的电视节目的信息。 类似地,广告数据包括表征所发送的广告的广告和信息。 选择历史包含表征用户选择的用于观看的那些节目的信息。 基于表征多个广告中的每一个的信息与选择历史中的信息之间的比较,向用户显示接收到的广告。

    Method and apparatus for transmission receipt and display of advertisements
    4.
    发明授权
    Method and apparatus for transmission receipt and display of advertisements 有权
    发送接收和显示广告的方法和装置

    公开(公告)号:US07552458B1

    公开(公告)日:2009-06-23

    申请号:US09532755

    申请日:2000-03-22

    IPC分类号: H04N5/445

    摘要: An apparatus for the intelligent display of advertisements to a television services user includes a transmitter, a receiver and a display on which an electronic television program guide, television programs, and advertisements are displayed. Advertising and electronic program guide data are transmitted to a receiver used by one or more television service users. The electronic program guide data includes information characterizing television programs listed in an electronic program guide. Similarly, the advertising data includes advertisements and information characterizing the transmitted advertisements. A selection history contains information characterizing those programs selected by a user for viewing. Received advertisements are displayed to the user based upon a comparison between the information characterizing each of the plurality of advertisements and the information in the selection history.

    摘要翻译: 用于向电视服务用户智能显示广告的装置包括发射器,接收器和显示器,在其上显示电子电视节目指南,电视节目和广告。 广告和电子节目指南数据被发送到由一个或多个电视服务用户使用的接收机。 电子节目指南数据包括表征电子节目指南中列出的电视节目的信息。 类似地,广告数据包括表征所发送的广告的广告和信息。 选择历史包含表征用户选择的用于观看的那些节目的信息。 基于表征多个广告中的每一个的信息与选择历史中的信息之间的比较,向用户显示接收到的广告。

    Method and apparatus for sharing viewing preferences
    8.
    发明授权
    Method and apparatus for sharing viewing preferences 有权
    用于共享观看偏好的方法和装置

    公开(公告)号:US07634790B2

    公开(公告)日:2009-12-15

    申请号:US10925826

    申请日:2004-08-25

    IPC分类号: H04N5/445 G06F13/00 G06F3/00

    摘要: A method, apparatus, and article of manufacture for sharing viewer preference information between a first user and a second user is disclosed. The method comprises the step of storing first user viewer preference information characterizing media programs selected by the first user in a memory of first device, and transmitting at least a portion of the first viewer preference information to a second user for storage in a memory of a second user device. The article of manufacture comprises a data storage device tangible embodying instructions to perform these method steps. The apparatus comprises a first user device which includes at least one receiver for receiving media programs and second user viewer preference, a processor, a memory for storing viewer preference information characterizing the media programs selected by the first user and a transmitter, for transmitting viewer preferences information to a second user device.

    摘要翻译: 公开了一种用于在第一用户和第二用户之间共享观众偏好信息的方法,装置和制品。 该方法包括将表征由第一用户选择的媒体节目的第一用户观众偏好信息存储在第一设备的存储器中的步骤,以及将第一观众偏好信息的至少一部分发送给第二用户以存储在第一用户的存储器中 第二用户设备。 该制品包括有形地体现用于执行这些方法步骤的指令的数据存储装置。 该设备包括第一用户设备,其包括用于接收媒体节目和第二用户观众偏好的至少一个接收器,处理器,用于存储表征由第一用户选择的媒体节目和发射机的观众偏好信息的存储器,用于发送观众偏好 信息到第二用户设备。

    Method and apparatus for sharing viewing preferences
    9.
    发明授权
    Method and apparatus for sharing viewing preferences 有权
    用于共享观看偏好的方法和装置

    公开(公告)号:US06813775B1

    公开(公告)日:2004-11-02

    申请号:US09535638

    申请日:2000-03-24

    IPC分类号: H04N5445

    摘要: A method, apparatus, and article of manufacture for sharing viewer preference information between a first user and a second user is disclosed. The method comprises the steps of storing first user viewer preference information characterizing media programs selected by the first user in a memory of a first user device, and transmitting at least a portion of the first viewer preference information to a second user for storage in a memory of a second user device. The article of manufacture comprises a data storage device tangibly embodying instructions to perform these method steps. The apparatus comprises a first user device which includes at least one receiver for receiving media programs and second user viewer preferences, a processor, a memory for storing viewer preference information characterizing the media programs selected by the first user, and a transmitter, for transmitting viewer preferences information to a second user device.

    摘要翻译: 公开了一种用于在第一用户和第二用户之间共享观众偏好信息的方法,装置和制品。 该方法包括以下步骤:将表征由第一用户选择的媒体节目的第一用户观众偏好信息存储在第一用户设备的存储器中,并将第一观众偏好信息的至少一部分发送给第二用户以存储在存储器中 的第二用户设备。 该制品包括有形地体现用于执行这些方法步骤的指令的数据存储装置。 该设备包括第一用户设备,其包括用于接收媒体节目和第二用户观众偏好的至少一个接收器,处理器,用于存储表征由第一用户选择的媒体节目的观众喜好信息的存储器和用于发送观看者的发射机 偏好信息到第二用户设备。