Interactive television program guide system for determining user values for demographic categories
    5.
    发明申请
    Interactive television program guide system for determining user values for demographic categories 有权
    交互式电视节目指南系统,用于确定人口统计类别的用户价值

    公开(公告)号:US20050155056A1

    公开(公告)日:2005-07-14

    申请号:US10923263

    申请日:2004-08-20

    摘要: An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using a microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed.

    摘要翻译: 提供了一种用于确定用于人口统计类别的用户输入值的交互式电视节目指南系统。 该系统包括具有用于接收交互式电视节目指南的节目指南信息的接收机的用户电视设备,用于从用户接口接收用户输入的用户输入接收机,利用所接收的用户输入来确定人口统计类别的用户价值的微处理器,以及 用于存储确定的用户值的存储器。 在用于定向广告的系统的一个说明性用途中,接收器还接收广告,其中广告具有用于指定人口统计类别的预选值。 优选使用微处理器的用户电视设备将与广告相关联的指定人口统计类别的预选值与存储在存储器中的相应人口统计类别的值进行比较,以确定应显示哪些广告。