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    Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium
    1.
    发明申请
    Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium 失效
    方法，算法和计算机程序，用于定位包含交互式可测量介质中的广告的消息

    公开(公告)号：US20130179253A1

    公开(公告)日：2013-07-11

    申请号：US13601595

    申请日：2012-08-31

    申请人： Sanjay Ranka ,  E. Diane Chang ,  Daniel Veiner

    发明人： Sanjay Ranka ,  E. Diane Chang ,  Daniel Veiner

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0244 ,  G06Q30/0241

    摘要： Techniques for improving and optimizing or attempting to optimize performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium. When message is an advertisement, campaign involves a list of ad alternatives and a target customer population. Goal of message manager or marketing manager is to allocate ad alternatives to customer population to optimize business objectives such as maximizing the number of positive responses received. This is achieved by segmenting customer population into segments and then finding best allocation of ad alternatives for each segment. The number of segments and grouping of a customer population changes at different stages of the campaign. When the message is other than an advertisement, goal is to allocate messages to optimize analogous business or campaign objectives, typically measured by the number of successes or successful responses.

    摘要翻译： 用于改进和优化或尝试优化消息传播活动的功能的技术，特别是在广告或其他消息通过交互式可测量媒体分发的营销活动中。 当消息是广告时，广告系列涉及广告替代品和目标客户群体的列表。 消息管理员或营销经理的目标是为客户群体分配广告替代品，以优化业务目标，例如最大限度地获得收到的积极响应数量。 这是通过将客户群体细分为几个部分，然后为每个细分市场找到最佳的广告替代方案。 客户群体的数量和分组在广告系列的不同阶段发生变化。 当消息不是广告时，目标是分配消息以优化类似的业务或活动目标，通常由成功数量或成功响应来衡量。

    Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium
    2.
    发明授权
    Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium 失效
    方法，算法和计算机程序，用于定位包含交互式可测量介质中的广告的消息

    公开(公告)号：US08688518B2

    公开(公告)日：2014-04-01

    申请号：US13601595

    申请日：2012-08-31

    申请人： Sanjay Ranka ,  E. Diane Chang ,  Daniel Veiner, Jr.

    发明人： Sanjay Ranka ,  E. Diane Chang ,  Daniel Veiner, Jr.

    IPC分类号： G06F13/00

    CPC分类号： G06Q30/0244 ,  G06Q30/0241

    摘要： Techniques for improving and optimizing or attempting to optimize performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium. When message is an advertisement, campaign involves a list of ad alternatives and a target customer population. Goal of message manager or marketing manager is to allocate ad alternatives to customer population to optimize business objectives such as maximizing the number of positive responses received. This is achieved by segmenting customer population into segments and then finding best allocation of ad alternatives for each segment. The number of segments and grouping of a customer population changes at different stages of the campaign. When the message is other than an advertisement, goal is to allocate messages to optimize analogous business or campaign objectives, typically measured by the number of successes or successful responses.

    摘要翻译： 用于改进和优化或尝试优化消息传播活动的功能的技术，特别是在通过交互式可测量媒体分发广告或其他消息的营销活动。 当消息是广告时，广告系列涉及广告替代品和目标客户群体的列表。 消息管理员或营销经理的目标是为客户群体分配广告替代品，以优化业务目标，例如最大限度地获得收到的积极响应数量。 这是通过将客户群体细分为几个部分，然后为每个细分市场找到最佳的广告替代方案。 客户群体的数量和分组在广告系列的不同阶段发生变化。 当消息不是广告时，目标是分配消息以优化类似的业务或活动目标，通常由成功数量或成功响应来衡量。

    Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium
    3.
    发明授权
    Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium 有权
    方法，算法和计算机程序，用于定位包含交互式可测量介质中的广告的消息

    公开(公告)号：US08260663B1

    公开(公告)日：2012-09-04

    申请号：US10017074

    申请日：2001-12-07

    申请人： Sanjay Ranka ,  E. Diane Chang ,  Daniel Veiner

    发明人： Sanjay Ranka ,  E. Diane Chang ,  Daniel Veiner

    IPC分类号： G06F17/60 ,  G06F13/00 ,  G06F19/00

    CPC分类号： G06Q30/0244 ,  G06Q30/0241

    摘要： Method, procedure, algorithm, system, and computer program and computer program product for improving and optimizing or attempting to optimize performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. When message is an advertisement, campaign involves a list of ad alternatives and a target customer population. Goal of message manager or marketing manager is to allocate ad alternatives to customer population to optimize business objectives such as maximizing the number of positive responses received. This is achieved at least in part by segmenting customer population into segments and then finding best allocation of ad alternatives for each segment. The number of segments and grouping of a customer population changes at different stages of the campaign. When the message is other than an advertisement, goal is to allocate messages to optimize analogous business or campaign objectives, typically measured by the number of successes or successful responses.

    摘要翻译： 方法，程序，算法，系统以及计算机程序和计算机程序产品，用于改善和优化或尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。 当消息是广告时，广告系列涉及广告替代品和目标客户群体的列表。 消息管理员或营销经理的目标是为客户群体分配广告替代品，以优化业务目标，例如最大限度地获得收到的积极响应数量。 这至少部分是通过将客户群体分为几个部分，然后为每个细分市场找到最佳的广告替代方案。 客户群体的数量和分组在广告系列的不同阶段发生变化。 当消息不是广告时，目标是分配消息以优化类似的业务或活动目标，通常由成功数量或成功响应来衡量。

    System and Method for Improving the Performance of Electronic Media Advertising Campaigns Through Multi-Attribute Analysis and Optimization
    4.
    发明申请
    System and Method for Improving the Performance of Electronic Media Advertising Campaigns Through Multi-Attribute Analysis and Optimization 审中-公开
    通过多属性分析和优化提高电子媒体广告业务绩效的系统和方法

    公开(公告)号：US20110238487A1

    公开(公告)日：2011-09-29

    申请号：US13099608

    申请日：2011-05-03

    申请人： E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

    发明人： E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

    IPC分类号： G06Q30/00

    CPC分类号： G06Q10/06375 ,  G06Q10/06393 ,  G06Q30/02 ,  G06Q30/0203 ,  G06Q30/0204 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0277

    摘要： Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.

    摘要翻译： 自动化系统，方法，算法，程序，计算机软件程序和计算机程序产品，用于改善和优化消息传播活动的性能，特别是对于通过互动可测量介质（如互联网）分发广告或其他消息的营销活动。 分析和优化方法和过程，自动化系统，以及利用底层多属性结构以及其他特征和优点的系统和方法。 优化程序将广告替代品或其他消息分配给客户群体，以优化业务目标，例如最大限度地获得收到的积极响应数量。 生成消息分配的过程，用于改进和尝试优化广告系列的效果。 方法确保不违反活动约束。 方法可以在被编程为检索消息性能信息的计算机上实现，并且为了实现消息传送目标而在多阶段消息传送活动中为每个阶段生成推荐的消息分配。

    System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization
    5.
    发明申请
    System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization 审中-公开
    通过多属性分析和优化提高电子媒体广告活动绩效的系统和方法

    公开(公告)号：US20080281627A1

    公开(公告)日：2008-11-13

    申请号：US12179916

    申请日：2008-07-25

    申请人： E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

    发明人： E. Diane Chang ,  Richard E. Chatwin ,  Sachin Kumar ,  Sanjay Ranka ,  James R. Weisinger ,  Jason Lenderman

    IPC分类号： G06Q99/00

    CPC分类号： G06Q10/06375 ,  G06Q10/06393 ,  G06Q30/02 ,  G06Q30/0203 ,  G06Q30/0204 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0277

    摘要： Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.

    摘要翻译： 自动化系统，方法，算法，程序，计算机软件程序和计算机程序产品，用于改善和优化消息传播活动的性能，特别是对于通过互动可测量介质（如互联网）分发广告或其他消息的营销活动。 分析和优化方法和过程，自动化系统，以及利用底层多属性结构以及其他特征和优点的系统和方法。 优化程序将广告替代品或其他消息分配给客户群体，以优化业务目标，例如最大限度地获得收到的积极响应数量。 生成消息分配的过程，用于改进和尝试优化广告系列的效果。 方法确保不违反活动约束。 方法可以在被编程为检索消息性能信息的计算机上实现，并且为了实现消息传送目标而在多阶段消息传送活动中为每个阶段生成推荐的消息分配。

    Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium
    8.
    发明授权
    Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium 有权
    方法，算法和计算机程序，用于优化包括交互式可测量介质中的广告的消息的性能

    公开(公告)号：US08086485B1

    公开(公告)日：2011-12-27

    申请号：US12541528

    申请日：2009-08-14

    申请人： Sanjay Ranka ,  Jason S. Lenderman ,  James R. Weisinger

    发明人： Sanjay Ranka ,  Jason S. Lenderman ,  James R. Weisinger

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/02 ,  G06Q10/06315 ,  G06Q10/0639 ,  G06Q30/0201 ,  G06Q30/0204 ,  G06Q30/0205 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0256 ,  G06Q30/0277 ,  G06Q30/0631 ,  G06Q30/0633

    摘要： Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided.

    摘要翻译： 方法，程序，算法，系统和计算机程序，用于改进和尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。 目标是为客户群体分配消息替代品，以优化业务目标。 这包括读取与前一阶段相关的前级消息状态数据，其包括累积的试验次数和针对特定消息的累积成功次数。 然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果，并且计算当前消息状态。 基于当前消息状态生成当前消息分配。 理想的是，根据信息的年龄，累积的试验次数和累积的成功次数将被打折扣。 本发明的过程可以应用于各种消息类型，包括例如网站横幅广告，通常的电子广告，电子邮件消息和促销等。 在一个实施例中，消息是互联网网站横幅广告，试验是向用户呈现的广告的印象，成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。 还提供了与本发明的方法和程序相关联的计算机系统，计算机程序和计算机程序产品。

    Variable feathering field splitting for intensity modulated fields of large size
    9.
    发明授权
    Variable feathering field splitting for intensity modulated fields of large size 有权
    用于大尺寸强度调制场的可变羽化场分割

    公开(公告)号：US07573978B2

    公开(公告)日：2009-08-11

    申请号：US11995303

    申请日：2006-07-11

    申请人： Srijit Kamath ,  Sartaj Kumar Sahni ,  Jonathan Li ,  Jatinder Palta ,  Sanjay Ranka

    发明人： Srijit Kamath ,  Sartaj Kumar Sahni ,  Jonathan Li ,  Jatinder Palta ,  Sanjay Ranka

    IPC分类号： A61N5/10

    CPC分类号： A61N5/1042 ,  A61N5/1036 ,  G21K1/04

    摘要： A method and associated system 300 for delivering intensity-modulated radiation therapy (IMRT) uses variable feathering field splitting for intensity modulated fields of large size. A processor controls a beam-shaping device that splits the radiation beam into a plurality of radiation fields delivered to a patient. The processor in cooperation with the beam-shaping device implements a variable feathering method which includes providing an intensity matrix for the treatment of a patient, the intensity matrix having a plurality of rows and columns for spanning a prescribed radiation field including a prescribed field width. The prescribed width is compared to a maximum field width provided by the radiation treatment system. The intensity matrix is split into a plurality of spatially overlapping intensity submatrices by variably feathering the intensity matrix when the prescribed width exceeds the maximum field width, Radiotherapy is then provided to the patient using a leaf sequencing method to generate the submatrices.

    摘要翻译： 用于递送强度调制辐射治疗（IMRT）的方法和相关系统300使用大尺寸强度调制场的可变羽化场分割。 处理器控制将辐射束分成传递给患者的多个辐射场的光束整形装置。 与光束成形装置协作的处理器实现了一种可变羽化方法，其包括提供用于治疗患者的强度矩阵，所述强度矩阵具有多个行和列，用于跨越包括规定场宽的规定辐射场。 将规定的宽度与辐射处理系统提供的最大场宽进行比较。 当规定的宽度超过最大场宽度时，强度矩阵通过可变地羽化强度矩阵而被分割成多个空间上重叠的强度子矩阵，然后使用叶子排序方法向患者提供放射疗法以产生子矩阵。