公开(公告)号：US12200284B2

公开(公告)日：2025-01-14

申请号：US18473141

申请日：2023-09-22

Applicant: Sling TV L.L.C

Inventor： R. Drew Major

IPC: H04N21/262 ,  G06Q30/0272 ,  H04H60/37 ,  H04N21/234

Abstract: Systems, devices, and automated processes allow automatic replacement of advertisements or other content in media programs. A content management system, another computer system, or the like operating on a digital network receives indicia from playback devices that have encountered identified advertisements in a media program. The encounters may be recorded in a database for subsequent analysis. If desired, for example if the identified advertisement become saturated for a viewer or particular playback device, the advertisements may be replaced with more relevant or engaging advertisements prior to playback of the advertisement to the viewer, thereby allowing a fresher, more relevant and more engaging experience for the viewer.

公开(公告)号：US11956499B2

公开(公告)日：2024-04-09

申请号：US16725783

申请日：2019-12-23

Applicant: Sling TV L.L.C.

Inventor： R. Drew Major

IPC: H04N21/44 ,  H04N21/4147 ,  H04N21/433 ,  H04N21/472 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/44016 ,  H04N21/4147 ,  H04N21/4334 ,  H04N21/44008 ,  H04N21/47217 ,  H04N21/4821 ,  H04N21/812

Abstract: Systems, devices and automated process allow automatic replacement of advertisements or other content in previously-broadcast television programs. A content management system or the like operating on a digital network receives indicia from playback devices that have encountered identified advertisements that are stored in digital video recorders or that are otherwise contained within previously-broadcast television programs. The encounters are recorded in a database for subsequent analysis. If desired, the previously-broadcast advertisements may be replaced with more relevant or engaging advertisements prior to playback to the viewer, thereby allowing a fresher, more relevant and more engaging experience for the viewer.

公开(公告)号：US20240205496A1

公开(公告)日：2024-06-20

申请号：US18595802

申请日：2024-03-05

Applicant: Sling TV L.L.C.

Inventor： R. Drew Major

IPC: H04N21/44 ,  H04N21/4147 ,  H04N21/433 ,  H04N21/472 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/44016 ,  H04N21/4147 ,  H04N21/4334 ,  H04N21/44008 ,  H04N21/47217 ,  H04N21/4821 ,  H04N21/812

Abstract: Systems, devices and automated process allow automatic replacement of advertisements or other content in previously-broadcast television programs. A content management system or the like operating on a digital network receives indicia from playback devices that have encountered identified advertisements that are stored in digital video recorders or that are otherwise contained within previously-broadcast television programs. The encounters are recorded in a database for subsequent analysis. If desired, the previously-broadcast advertisements may be replaced with more relevant or engaging advertisements prior to playback to the viewer, thereby allowing a fresher, more relevant and more engaging experience for the viewer.

公开(公告)号：US11778257B2

公开(公告)日：2023-10-03

申请号：US16732277

申请日：2019-12-31

Applicant: Sling TV L.L.C.

Inventor： R. Drew Major

IPC: H04N21/262 ,  H04H60/37 ,  G06Q30/0272 ,  H04N21/234

CPC classification number: H04N21/26241 ,  G06Q30/0272 ,  H04H60/372 ,  H04H60/375 ,  H04N21/23424

Abstract: Systems, devices and automated process allow automatic replacement of advertisements or other content in previously-broadcast television programs. A content management system or the like operating on a digital network receives indicia from playback devices that have encountered identified advertisements that are stored in digital video recorders or that are otherwise contained within previously-broadcast television programs. The encounters are recorded in a database for subsequent analysis. If desired, the previously-broadcast advertisements may be replaced with more relevant or engaging advertisements prior to playback to the viewer, thereby allowing a fresher, more relevant and more engaging experience for the viewer.

公开(公告)号：US20230164384A1

公开(公告)日：2023-05-25

申请号：US18157727

申请日：2023-01-20

Applicant: SLING TV L.L.C.

Inventor： R. Drew Major

IPC: H04N21/439 ,  H04N21/478 ,  H04N21/4722 ,  H04N21/422 ,  H04N21/81 ,  H04N21/24 ,  H04N21/462 ,  H04N21/442 ,  H04N21/41

CPC classification number: H04N21/4394 ,  H04N21/47815 ,  H04N21/4722 ,  H04N21/42224 ,  H04N21/42209 ,  H04N21/8173 ,  H04N21/2407 ,  H04N21/812 ,  H04N21/4622 ,  H04N21/44222 ,  H04N21/41265

Abstract: Advertisements in broadcast television programming are digitally replaced with different ads prior to viewing. Replacement can occur in time and/or place shifted content, and can be used to promote a particular advertisement that the viewer has not yet seen, thereby improving the reach of the ad without oversaturation. Data reporting by the playback devices is collected in a database of viewed ads. The information in the database can be used to refresh previously-viewed ads, to increase saturation of particular ads, to replace previously-broadcast but no longer relevant ads, or for other purposes as desired.

公开(公告)号：US11962844B2

公开(公告)日：2024-04-16

申请号：US18157727

申请日：2023-01-20

Applicant: SLING TV L.L.C.

Inventor： R. Drew Major

IPC: H04N7/16 ,  H04N21/24 ,  H04N21/41 ,  H04N21/422 ,  H04N21/439 ,  H04N21/442 ,  H04N21/462 ,  H04N21/4722 ,  H04N21/478 ,  H04N21/81

CPC classification number: H04N21/4394 ,  H04N21/2407 ,  H04N21/41265 ,  H04N21/42209 ,  H04N21/42224 ,  H04N21/44222 ,  H04N21/4622 ,  H04N21/4722 ,  H04N21/47815 ,  H04N21/812 ,  H04N21/8173

Abstract: Advertisements in broadcast television programming are digitally replaced with different ads prior to viewing. Replacement can occur in time and/or place shifted content, and can be used to promote a particular advertisement that the viewer has not yet seen, thereby improving the reach of the ad without oversaturation. Data reporting by the playback devices is collected in a database of viewed ads. The information in the database can be used to refresh previously-viewed ads, to increase saturation of particular ads, to replace previously-broadcast but no longer relevant ads, or for other purposes as desired.

公开(公告)号：US20240259630A1

公开(公告)日：2024-08-01

申请号：US18634494

申请日：2024-04-12

Applicant: SLING TV L.L.C.

Inventor： R. Drew Major

IPC: H04N21/439 ,  H04N21/24 ,  H04N21/41 ,  H04N21/422 ,  H04N21/442 ,  H04N21/462 ,  H04N21/4722 ,  H04N21/478 ,  H04N21/81

CPC classification number: H04N21/4394 ,  H04N21/2407 ,  H04N21/41265 ,  H04N21/42209 ,  H04N21/42224 ,  H04N21/44222 ,  H04N21/4622 ,  H04N21/4722 ,  H04N21/47815 ,  H04N21/812 ,  H04N21/8173

Abstract: Advertisements in broadcast television programming are digitally replaced with different ads prior to viewing. Replacement can occur in time and/or place shifted content, and can be used to promote a particular advertisement that the viewer has not yet seen, thereby improving the reach of the ad without oversaturation. Data reporting by the playback devices is collected in a database of viewed ads. The information in the database can be used to refresh previously-viewed ads, to increase saturation of particular ads, to replace previously-broadcast but no longer relevant ads, or for other purposes as desired.

公开(公告)号：US20240015348A1

公开(公告)日：2024-01-11

申请号：US18473141

申请日：2023-09-22

Applicant: Sling TV L.L.C

Inventor： R. Drew Major

IPC: H04N21/458 ,  H04N21/472

CPC classification number: H04N21/458 ,  H04N21/47217

Abstract: Systems, devices, and automated processes allow automatic replacement of advertisements or other content in media programs. A content management system, another computer system, or the like operating on a digital network receives indicia from playback devices that have encountered identified advertisements in a media program. The encounters may be recorded in a database for subsequent analysis. If desired, for example if the identified advertisement become saturated for a viewer or particular playback device, the advertisements may be replaced with more relevant or engaging advertisements prior to playback of the advertisement to the viewer, thereby allowing a fresher, more relevant and more engaging experience for the viewer.

公开(公告)号：US11564002B2

公开(公告)日：2023-01-24

申请号：US16514865

申请日：2019-07-17

Applicant: SLING TV L.L.C.

Inventor： R. Drew Major

IPC: H04N7/16 ,  H04N21/439 ,  H04N21/478 ,  H04N21/4722 ,  H04N21/422 ,  H04N21/81 ,  H04N21/24 ,  H04N21/462 ,  H04N21/442 ,  H04N21/41

Abstract: Advertisements in broadcast television programming are digitally replaced with different ads prior to viewing. Replacement can occur in time and/or place shifted content, and can be used to promote a particular advertisement that the viewer has not yet seen, thereby improving the reach of the ad without oversaturation. Data reporting by the playback devices is collected in a database of viewed ads. The information in the database can be used to refresh previously-viewed ads, to increase saturation of particular ads, to replace previously-broadcast but no longer relevant ads, or for other purposes as desired.

公开(公告)号：US20200169773A1

公开(公告)日：2020-05-28

申请号：US16732277

申请日：2019-12-31

Applicant: Sling TV L.L.C.

Inventor： R. Drew Major

IPC: H04N21/262 ,  H04H60/37 ,  H04N21/234 ,  G06Q30/02

Abstract: Systems, devices and automated process allow automatic replacement of advertisements or other content in previously-broadcast television programs. A content management system or the like operating on a digital network receives indicia from playback devices that have encountered identified advertisements that are stored in digital video recorders or that are otherwise contained within previously-broadcast television programs. The encounters are recorded in a database for subsequent analysis. If desired, the previously-broadcast advertisements may be replaced with more relevant or engaging advertisements prior to playback to the viewer, thereby allowing a fresher, more relevant and more engaging experience for the viewer.