Abstract:
A computer-implemented method for monetizing future location of users includes identifying indicator(s) retrieved from log data or an electronic declaration that indicate a possibility that a user will be at a specific location in the future; generating a probability that the user will be at the specific location in the future based on the indicator(s); and charging an advertiser a cost for an impression to which to serve a location-specific advertisement targeted to the user, the cost charged being greater when the probability is greater that the user will be at the specific location in the future. The method may be extended to targeting a group of users that expect to be at the same location at the future point in time. Monetization of future locations may depend on the quality and/or quantity of the log data and declarations of future locations and on a number of users in a group of users if monetized according to the group.
Abstract:
A computer-implemented method for monetizing future location of users includes identifying indicator(s) retrieved from log data or an electronic declaration that indicate a possibility that a user will be at a specific location in the future; generating a probability that the user will be at the specific location in the future based on the indicator(s); and charging an advertiser a cost for an impression to which to serve a location-specific advertisement targeted to the user, the cost charged being greater when the probability is greater that the user will be at the specific location in the future. The method may be extended to targeting a group of users that expect to be at the same location at the future point in time. Monetization of future locations may depend on the quality and/or quantity of the log data and declarations of future locations and on a number of users in a group of users if monetized according to the group.
Abstract:
The disclosure includes a system and method selecting advertisements for users based on image capturing patterns across different media. A media application receives a captured image including information about a product from a user, identifying an indexed image matching the captured image including information about the product, retrieving metadata describing the captured image including information about the product responsive to identifying the indexed image, retrieving a user profile stored for the user, identifying an advertisement from a set of advertisements based on the user profile and the metadata describing the captured image including information about the product and providing the user with the advertisement based on the user profile.
Abstract:
The disclosure includes a system and method for grouping users into one or more categories for delivering targeted advertisements. A media application receives a captured image from a user, identifies an indexed image matching the captured image, retrieves metadata describing the captured image responsive to identifying the indexed image, generates a user profile for the user based on the metadata describing the captured image and a history of at least one previously captured image associated with the user, identifies a product in the captured image based on the metadata describing the captured image, provides the user with information about the product, updates the user profile based on how the user interacts with the product, and categorizes the user into one or more groups based on the user profile.
Abstract:
A method and a system are provided for capturing a future location of a user. In one example, the system receives user data including plans for one or more future locations of one or more users. The system identifies a particular user who is associated with one or more users who plan to go to a particular future location. The system then provides to a particular user device a suggestion for the particular user to be at the particular future location. The particular user device is presumably operated by the particular user.
Abstract:
The disclosure includes a system and method for identifying advertising content and providing a user of a mobile device with a channel related to the advertising content. A recognition application receives advertising content comprising a series of frames, identifies images corresponding to the frames within the advertising content, identifies a first set of feature points from a first image of the advertising content, determines whether the first set of feature points matches a second set of feature points stored in a database, and in response to determining that the first set of feature points fails to match the second set of feature points, identifies the first image as being unique, indexes the first image and the first set of feature points and associates the first image with a channel.
Abstract:
The disclosure includes a system and method for grouping users into one or more categories for delivering targeted advertisements. A media application receives a captured image from a user, identifies an indexed image matching the captured image, retrieves metadata describing the captured image responsive to identifying the indexed image, generates a user profile for the user based on the metadata describing the captured image and a history of at least one previously captured image associated with the user, identifies a product in the captured image based on the metadata describing the captured image, provides the user with information about the product, updates the user profile based on how the user interacts with the product, and categorizes the user into one or more groups based on the user profile.
Abstract:
Methods, system and computer readable medium for generating a dynamic group includes defining a theme for the group. A group is initiated for the defined theme and plurality of users are invited to join the group. The activities of the plurality of users that have joined the group are monitored over time, wherein the activities are directed toward enriching information associated with the defined theme or one or more sub-themes of the defined theme. User dynamics of the group are adjusted dynamically based on the monitored activities of the users. The adjusted user dynamics define a strength value of the theme for the group of users.
Abstract:
A computer-implemented method for generating user profiles based on future locations of a user includes receiving one or more future locations along with time duration of a user at each of the one or more future locations. The computer-implemented method also includes identifying a plurality of attributes associated with the one or more future locations. Further, the computer-implemented method includes inferring future interests of the user. Moreover, the computer-implemented method includes dynamically generating user profiles in accordance with the time duration of the user at each of the one or more future locations.
Abstract:
A crowdsourced question and answer platform enhanced with image recognition technology is disclosed. The platform generates and organizes conversations surrounding an object recognized from an image uploaded by a user. Generating and organizing conversations includes receiving an image a from a user, analyzing the image to recognize an object in the image, receiving a comment related to the recognized object in the image from the user, generating content related to the recognized object in the image based on the received comment and adding the content related to the recognized object in the image to a conversation corresponding to the recognized object in the image.