Determination and monetization of future location

    公开(公告)号:US09947014B2

    公开(公告)日:2018-04-17

    申请号:US13175185

    申请日:2011-07-01

    CPC classification number: G06Q30/00 G06Q10/04 G06Q30/0261

    Abstract: A computer-implemented method for monetizing future location of users includes identifying indicator(s) retrieved from log data or an electronic declaration that indicate a possibility that a user will be at a specific location in the future; generating a probability that the user will be at the specific location in the future based on the indicator(s); and charging an advertiser a cost for an impression to which to serve a location-specific advertisement targeted to the user, the cost charged being greater when the probability is greater that the user will be at the specific location in the future. The method may be extended to targeting a group of users that expect to be at the same location at the future point in time. Monetization of future locations may depend on the quality and/or quantity of the log data and declarations of future locations and on a number of users in a group of users if monetized according to the group.

    DETERMINATION AND MONETIZATION OF FUTURE LOCATION
    2.
    发明申请
    DETERMINATION AND MONETIZATION OF FUTURE LOCATION 有权
    未来位置的确定和制定

    公开(公告)号:US20130006777A1

    公开(公告)日:2013-01-03

    申请号:US13175185

    申请日:2011-07-01

    CPC classification number: G06Q30/00 G06Q10/04 G06Q30/0261

    Abstract: A computer-implemented method for monetizing future location of users includes identifying indicator(s) retrieved from log data or an electronic declaration that indicate a possibility that a user will be at a specific location in the future; generating a probability that the user will be at the specific location in the future based on the indicator(s); and charging an advertiser a cost for an impression to which to serve a location-specific advertisement targeted to the user, the cost charged being greater when the probability is greater that the user will be at the specific location in the future. The method may be extended to targeting a group of users that expect to be at the same location at the future point in time. Monetization of future locations may depend on the quality and/or quantity of the log data and declarations of future locations and on a number of users in a group of users if monetized according to the group.

    Abstract translation: 用于通过用户未来位置获利的计算机实现的方法包括识别从日志数据检索的指示符或指示用户将来处于特定位置的可能性的电子声明; 基于指标产生用户将来处于特定位置的概率; 并且向广告客户收取针对用户的针对特定地点的广告的印象的费用,当用户将来处于特定位置的概率更大时,所花费的费用更高。 该方法可以扩展到瞄准期望在未来时间点处于相同位置的一组用户。 未来地点的货币化可能取决于日志数据的质量和/或数量以及未来位置的声明,以及根据组是否通过货币化获取的一组用户中的多个用户。

    CAPTURING A FUTURE LOCATION OF AN ONLINE USER
    5.
    发明申请
    CAPTURING A FUTURE LOCATION OF AN ONLINE USER 审中-公开
    捕获在线用户的未来位置

    公开(公告)号:US20120253855A1

    公开(公告)日:2012-10-04

    申请号:US13079738

    申请日:2011-04-04

    CPC classification number: G06Q30/0261

    Abstract: A method and a system are provided for capturing a future location of a user. In one example, the system receives user data including plans for one or more future locations of one or more users. The system identifies a particular user who is associated with one or more users who plan to go to a particular future location. The system then provides to a particular user device a suggestion for the particular user to be at the particular future location. The particular user device is presumably operated by the particular user.

    Abstract translation: 提供了一种用于捕获用户未来位置的方法和系统。 在一个示例中,系统接收包括一个或多个用户的一个或多个未来位置的计划的用户数据。 该系统识别与一个或多个计划去往特定未来位置的用户相关联的特定用户。 然后,系统向特定用户设备提供特定用户处于特定未来位置的建议。 特定用户设备可能由特定用户操作。

    Associating Advertising Content with a Channel

    公开(公告)号:US20160071163A1

    公开(公告)日:2016-03-10

    申请号:US14855237

    申请日:2015-09-15

    Abstract: The disclosure includes a system and method for identifying advertising content and providing a user of a mobile device with a channel related to the advertising content. A recognition application receives advertising content comprising a series of frames, identifies images corresponding to the frames within the advertising content, identifies a first set of feature points from a first image of the advertising content, determines whether the first set of feature points matches a second set of feature points stored in a database, and in response to determining that the first set of feature points fails to match the second set of feature points, identifies the first image as being unique, indexes the first image and the first set of feature points and associates the first image with a channel.

    Grouping Users Based on User Profiles
    7.
    发明申请
    Grouping Users Based on User Profiles 有权
    基于用户个人资料分组用户

    公开(公告)号:US20150254723A1

    公开(公告)日:2015-09-10

    申请号:US14198485

    申请日:2014-03-05

    Abstract: The disclosure includes a system and method for grouping users into one or more categories for delivering targeted advertisements. A media application receives a captured image from a user, identifies an indexed image matching the captured image, retrieves metadata describing the captured image responsive to identifying the indexed image, generates a user profile for the user based on the metadata describing the captured image and a history of at least one previously captured image associated with the user, identifies a product in the captured image based on the metadata describing the captured image, provides the user with information about the product, updates the user profile based on how the user interacts with the product, and categorizes the user into one or more groups based on the user profile.

    Abstract translation: 本公开包括用于将用户分组为用于传送目标广告的一个或多个类别的系统和方法。 媒体应用程序从用户接收捕获的图像,识别与捕获的图像匹配的索引图像,响应于识别索引图像来检索描述所捕获图像的元数据,基于描述捕获图像的元数据生成用户简档,以及 至少一个与用户相关联的先前捕获的图像的历史,基于描述所捕获图像的元数据,识别捕获图像中的产品,向用户提供关于产品的信息,基于用户与 产品,并且基于用户简档将用户分类成一个或多个组。

    System and Method for Generating Theme Based Dynamic Groups
    8.
    发明申请
    System and Method for Generating Theme Based Dynamic Groups 审中-公开
    用于生成基于主题的动态组的系统和方法

    公开(公告)号:US20130311556A1

    公开(公告)日:2013-11-21

    申请号:US13475905

    申请日:2012-05-18

    CPC classification number: G06Q50/01

    Abstract: Methods, system and computer readable medium for generating a dynamic group includes defining a theme for the group. A group is initiated for the defined theme and plurality of users are invited to join the group. The activities of the plurality of users that have joined the group are monitored over time, wherein the activities are directed toward enriching information associated with the defined theme or one or more sub-themes of the defined theme. User dynamics of the group are adjusted dynamically based on the monitored activities of the users. The adjusted user dynamics define a strength value of the theme for the group of users.

    Abstract translation: 用于生成动态组的方法,系统和计算机可读介质包括定义该组的主题。 针对定义的主题启动一个组,并邀请多个用户加入组。 已经加入组的多个用户的活动随时间被监控,其中活动旨在丰富与所定义的主题相关联的信息或所定义主题的一个或多个子主题。 基于用户的监控活动,动态调整组的用户动态。 经调整的用户动态定义用户组的主题的强度值。

    GENERATION OF USER PROFILES BASED ON FUTURE LOCATIONS
    9.
    发明申请
    GENERATION OF USER PROFILES BASED ON FUTURE LOCATIONS 审中-公开
    基于未来位置生成用户配置文件

    公开(公告)号:US20130103496A1

    公开(公告)日:2013-04-25

    申请号:US13276328

    申请日:2011-10-19

    CPC classification number: G06Q30/0201

    Abstract: A computer-implemented method for generating user profiles based on future locations of a user includes receiving one or more future locations along with time duration of a user at each of the one or more future locations. The computer-implemented method also includes identifying a plurality of attributes associated with the one or more future locations. Further, the computer-implemented method includes inferring future interests of the user. Moreover, the computer-implemented method includes dynamically generating user profiles in accordance with the time duration of the user at each of the one or more future locations.

    Abstract translation: 用于基于用户的未来位置生成用户简档的计算机实现的方法包括在一个或多个未来位置的每一个处接收一个或多个未来位置以及用户的持续时间。 计算机实现的方法还包括识别与一个或多个未来位置相关联的多个属性。 此外,计算机实现的方法包括推断用户的未来兴趣。 此外,计算机实现的方法包括根据在一个或多个未来位置中的每一个处的用户的持续时间来动态地生成用户简档。

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