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    METHOD AND APPARATUS FOR AUTOMATED BIDDING AND ADVERTISEMENT PLACEMENT ON A SET-TOP BOX
    1.
    发明申请
    METHOD AND APPARATUS FOR AUTOMATED BIDDING AND ADVERTISEMENT PLACEMENT ON A SET-TOP BOX 有权
    自动投标和广告刊登在一套机顶盒上的方法与装置

    公开(公告)号：US20130318552A1

    公开(公告)日：2013-11-28

    申请号：US13956160

    申请日：2013-07-31

    Applicant: TiVo Inc.

    Inventor： James Barton ,  Paul Stevens ,  David Sandford ,  Robin Hayes ,  Margret Schmidt

    IPC: H04N21/81

    CPC classification number: H04N21/47217 ,  G06Q30/0241 ,  H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/7755 ,  H04N5/781 ,  H04N5/907 ,  H04N21/4147 ,  H04N21/432 ,  H04N21/4325 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/472 ,  H04N21/482 ,  H04N21/4882 ,  H04N21/812

    Abstract: Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a “save or delete” menu. In addition to the “save” and “delete” options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

    Abstract translation: 描述了向DVR用户呈现定向广告的方法和装置。 在DVR播放录制的电视节目之后，或者响应于其他指定的事件，DVR呈现包括“保存或删除”菜单的屏幕。 除了“保存”和“删除”选项之外，菜单还包括一个或多个其他选项。 这些其他选项中的每一个可以对应于单独的促销项目。 例如，用户对这种选项的选择可能导致DVR在用户的电视机上显示或播放广告。 另外或替代地，当由用户选择时，这些其他选项可能导致DVR显示用户实际可以通过其购买产品或服务的用户界面。 广告或提供的产品或服务可能是在用户正在观看的电视节目中被特征或引用的产品或服务。

    METHOD AND APPARATUS FOR MENU PLACEMENT ON A MEDIA PLAYBACK DEVICE
    3.
    发明申请
    METHOD AND APPARATUS FOR MENU PLACEMENT ON A MEDIA PLAYBACK DEVICE 审中-公开
    菜单放置在媒体播放装置上的方法和装置

    公开(公告)号：US20160241918A1

    公开(公告)日：2016-08-18

    申请号：US15137991

    申请日：2016-04-25

    Applicant: TiVo Inc.

    Inventor： James Barton ,  Paul Stevens ,  David Sandford ,  Robin Hayes ,  Margret Schmidt ,  Bruce Klein

    IPC: H04N21/472 ,  H04N21/4147 ,  H04N5/76 ,  H04N21/432

    CPC classification number: H04N21/47217 ,  G06Q30/0241 ,  H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/7755 ,  H04N5/781 ,  H04N5/907 ,  H04N21/4147 ,  H04N21/432 ,  H04N21/4325 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/472 ,  H04N21/482 ,  H04N21/4882 ,  H04N21/812

    Abstract: Methods and apparatuses for presenting menus to DVR users and users of other media playback devices are described. After a DVR (or other media device) has finished playing a recorded television program (or other content), or in response to other specified events, the DVR presents a screen which comprises a menu. In addition to or in alternative to “save” and “delete” options, the menu comprises one or more options. Each of these other options may correspond to a separate item. For example, a user's selection of such an option may cause the DVR to display or play certain content on the user's television set. Additionally, or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually interact with content, such as an item that was featured or referenced in the television program that the user was just watching.

    Abstract translation: 描述用于向DVR用户和其他媒体回放设备的用户呈现菜单的方法和装置。 在DVR（或其他媒体设备）已经完成播放录制的电视节目（或其他内容）之后，或者响应于其他指定的事件，DVR呈现包括菜单的屏幕。 除了“保存”和“删除”选项之外，或者替代“菜单”还包括一个或多个选项。 这些其他选项中的每一个可以对应于单独的项目。 例如，用户选择这样的选项可能导致DVR在用户的电视机上显示或播放某些内容。 另外或替代地，当由用户选择时，这些其他选项可能导致DVR显示用户界面，用户可以通过该界面实际地与内容（例如在电视节目中被特征或被引用的项目）进行交互，该用户界面是用户 只是在看

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