摘要:
Methods and apparatus relating to the supply of targeted advertisements to user devices receiving broadcast or multicast content are described. The methods and apparatus are well suited for systems where content is broadcast or multicast to a plurality of user playback devices, e.g., set top boxes, with advertisements included in the content delivered via a first communications channel, e.g., a broadcast communications channel. Viewing information, e.g., information indicating the tuning of a customer premise device to a channel and/or the outputting of program content is reported to a headend or other device. One or more targeted advertisements are delivered to a customer premise device via a secondary channel, e.g., unicast IP packet channel, with the alternative advertisement being displayed in place of the broadcast advertisement.
摘要:
Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.
摘要:
Methods and apparatus relating to the supply of targeted advertisements to user devices receiving broadcast or multicast content are described. The methods and apparatus are well suited for systems where content is broadcast or multicast to a plurality of user playback devices, e.g., set top boxes, with advertisements included in the content delivered via a first communications channel, e.g., a broadcast communications channel. Viewing information, e.g., information indicating the tuning of a customer premise device to a channel and/or the outputting of program content is reported to a headend or other device. One or more targeted advertisements are delivered to a customer premise device via a secondary channel, e.g., unicast IP packet channel, with the alternative advertisement being displayed in place of the broadcast advertisement.
摘要:
Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.
摘要:
Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.
摘要:
Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.
摘要:
Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.
摘要:
Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.