Methods and apparatus that support delivery of targeted advertising content via a secondary channel

    公开(公告)号:US11477538B2

    公开(公告)日:2022-10-18

    申请号:US14098511

    申请日:2013-12-05

    摘要: Methods and apparatus relating to the supply of targeted advertisements to user devices receiving broadcast or multicast content are described. The methods and apparatus are well suited for systems where content is broadcast or multicast to a plurality of user playback devices, e.g., set top boxes, with advertisements included in the content delivered via a first communications channel, e.g., a broadcast communications channel. Viewing information, e.g., information indicating the tuning of a customer premise device to a channel and/or the outputting of program content is reported to a headend or other device. One or more targeted advertisements are delivered to a customer premise device via a secondary channel, e.g., unicast IP packet channel, with the alternative advertisement being displayed in place of the broadcast advertisement.

    Methods and apparatus for enhancing network reliability and/or enabling phased deployment of video services

    公开(公告)号:US11589118B2

    公开(公告)日:2023-02-21

    申请号:US16154619

    申请日:2018-10-08

    摘要: Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.

    METHODS AND APPARATUS THAT SUPPORT DELIVERY OF TARGETED ADVERTISING CONTENT VIA A SECONDARY CHANNEL
    3.
    发明申请
    METHODS AND APPARATUS THAT SUPPORT DELIVERY OF TARGETED ADVERTISING CONTENT VIA A SECONDARY CHANNEL 审中-公开
    支持通过二级通道提供目标广告内容的方法和装置

    公开(公告)号:US20150163559A1

    公开(公告)日:2015-06-11

    申请号:US14098511

    申请日:2013-12-05

    摘要: Methods and apparatus relating to the supply of targeted advertisements to user devices receiving broadcast or multicast content are described. The methods and apparatus are well suited for systems where content is broadcast or multicast to a plurality of user playback devices, e.g., set top boxes, with advertisements included in the content delivered via a first communications channel, e.g., a broadcast communications channel. Viewing information, e.g., information indicating the tuning of a customer premise device to a channel and/or the outputting of program content is reported to a headend or other device. One or more targeted advertisements are delivered to a customer premise device via a secondary channel, e.g., unicast IP packet channel, with the alternative advertisement being displayed in place of the broadcast advertisement.

    摘要翻译: 描述了向接收广播或组播内容的用户设备提供目标广告的方法和装置。 所述方法和装置非常适用于其中内容被广播或多播到多个用户重放设备(例如机顶盒)的系统,其中广告包括在经由第一通信信道(例如,广播通信信道)传送的内容中。 向客户端或其他设备报告查看信息,例如指示客户端设备调谐到信道的信息和/或节目内容的输出。 一个或多个有针对性的广告经由辅助信道(例如,单播IP分组信道)传送到客户驻地设备,替代广告被替换为广播广告。

    Methods and apparatus for enhancing network reliability and/or enabling phased deployment of video services

    公开(公告)号:US10097891B2

    公开(公告)日:2018-10-09

    申请号:US15494483

    申请日:2017-04-22

    摘要: Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.

    Methods and apparatus for enhancing network reliability and/or enabling phased deployment of video services

    公开(公告)号:US09648387B2

    公开(公告)日:2017-05-09

    申请号:US13956206

    申请日:2013-07-31

    摘要: Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.

    METHODS AND APPARATUS FOR ENHANCING NETWORK RELIABILITY AND/OR ENABLING PHASED DEPLOYMENT OF VIDEO SERVICES

    公开(公告)号:US20190045266A1

    公开(公告)日:2019-02-07

    申请号:US16154619

    申请日:2018-10-08

    摘要: Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.

    METHODS AND APPARATUS FOR ENHANCING NETWORK RELIABILITY AND/OR ENABLING PHASED DEPLOYMENT OF VIDEO SERVICES

    公开(公告)号:US20170289626A1

    公开(公告)日:2017-10-05

    申请号:US15494483

    申请日:2017-04-22

    摘要: Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.

    METHODS AND APPARATUS FOR ENHANCING NETWORK RELIABILITY AND/OR ENABLING PHASED DEPLOYMENT OF VIDEO SERVICES
    8.
    发明申请
    METHODS AND APPARATUS FOR ENHANCING NETWORK RELIABILITY AND/OR ENABLING PHASED DEPLOYMENT OF VIDEO SERVICES 有权
    提高网络可靠性和/或实现视频服务定时部署的方法和设备

    公开(公告)号:US20150040172A1

    公开(公告)日:2015-02-05

    申请号:US13956206

    申请日:2013-07-31

    摘要: Methods and apparatus for automatically transitioning program delivery/reception between alternative sources, e.g., from a non-IP channel to an IP video source or between two alternative IP sources are described. The transition maybe triggered by a detected problem with the delivery via the non-IP channel or because of scheduled service. The transition may be in response to a command sent to a device or because the receiving device detects a problem with one of the content sources triggering an automatic switch to the alternative content source. In at least some embodiments the different content sources corresponding to different coding methods, e.g., with MPEG-2 encoded and packetized content being delivered by a non-IP content delivery channel and MPEG-4 being delivered using unicast IP content delivery techniques. The methods facilitate deployment of new services with IP content delivery being deployed initially on a regional basis with non-IP content delivery gradually being rolled out.

    摘要翻译: 描述了用于例如从非IP信道到IP视频源或两个备选IP源之间的替代源之间自动转换节目传送/接收的方法和装置。 转移可能是由于通过非IP信道发送的检测到的问题或由于计划的服务引起的。 该转换可以响应于发送到设备的命令,或者因为接收设备检测到内容源之一触发自动切换到替代内容源的问题。 在至少一些实施例中,对应于不同编码方法的不同内容源,例如,由非IP内容传送信道传送的MPEG-2编码和分组的内容,以及使用单播IP内容传送技术传送的MPEG-4。 这些方法便于部署初始部署IP内容交付的新服务,并且逐渐推出非IP内容交付。