SMART BILLBOARDS
    21.
    发明申请
    SMART BILLBOARDS 审中-公开

    公开(公告)号:WO2016160302A1

    公开(公告)日:2016-10-06

    申请号:PCT/US2016/021849

    申请日:2016-03-10

    Applicant: YAHOO! INC.

    CPC classification number: G06Q30/0269

    Abstract: Methods and apparatus are described by which advertising channels in public spaces are configured to deliver adaptive and targeted advertising in real time. Real-time, contextual information is used to make determinations about the likely audience currently in position to view an advertising channel (e.g., a digital billboard). Appropriate advertisements are then selected based on those determinations. Techniques for measuring user engagement with advertising content are also described.

    Abstract translation: 描述了公共空间中的广告渠道被配置为实时提供自适应和有针对性的广告的方法和装置。 使用实时的上下文信息来确定目前正在查看广告频道(例如数字广告牌)的受众的可能受众。 然后根据这些确定选择合适的广告。 还描述了用于测量与广告内容的用户参与度的技术。

    IMAGE PRINTING SYSTEMS AND METHODS
    24.
    发明申请
    IMAGE PRINTING SYSTEMS AND METHODS 审中-公开
    图像打印系统和方法

    公开(公告)号:WO2012109150A2

    公开(公告)日:2012-08-16

    申请号:PCT/US2012/023991

    申请日:2012-02-06

    Inventor: ROEVER, Stefan

    CPC classification number: G06Q30/02

    Abstract: An advertising-financed print service is enabled in which the printing of content by consumers is subsidized, in whole or in part, by the presentation of commercial content (e.g., coupons and offers) to the consumers.

    Abstract translation: 通过向消费者呈现商业内容(例如,优惠券和优惠)来全面或部分地补偿由消费者打印内容的广告资助的打印服务。

    PREDICTIVE INDEXING FOR FAST SEARCH
    28.
    发明申请
    PREDICTIVE INDEXING FOR FAST SEARCH 审中-公开
    预测快速搜索

    公开(公告)号:WO2010062445A1

    公开(公告)日:2010-06-03

    申请号:PCT/US2009/057503

    申请日:2009-09-18

    CPC classification number: G06F17/30873 G06Q30/02

    Abstract: A system comprises a machine readable storage medium having an index that, given a set of inputs, a set of outputs, a set of input categories, and a scoring rule, provides an ordered subset of the outputs for each input category. The outputs within each subset are ordered by predicted score with respect to an input from one of the input categories. At least one processor is capable of receiving an input corresponding to at least one of the set of input categories. The processor is configured for scoring a reduced set of outputs against the received input using the scoring rule. The reduced set of outputs includes a union of the subsets of outputs associated with each input category to which the received inputs correspond. The processor is configured for outputting a list including a subset of the reduced set of outputs having the highest scores.

    Abstract translation: 系统包括机器可读存储介质,其具有给定一组输入,一组输入,一组输入类别和评分规则的索引,为每个输入类别提供输出的有序子集。 每个子集内的输出按相对于输入类别之一的输入的预测分数排序。 至少一个处理器能够接收与所述一组输入类别中的至少一个相对应的输入。 处理器被配置为使用评分规则对接收到的输入进行减少的输出集。 减少的输出集合包括与接收到的输入对应的每个输入类别相关联的输出子集的并集。 所述处理器被配置为输出包括具有最高分数的所述经降低的输出集合的子集的列表。

    TECHNIQUES FOR IMPROVING USER ENGAGEMENT WITH ADVERTISEMENTS
    30.
    发明申请
    TECHNIQUES FOR IMPROVING USER ENGAGEMENT WITH ADVERTISEMENTS 审中-公开
    改进用户参与广告的技术

    公开(公告)号:WO2009012118A2

    公开(公告)日:2009-01-22

    申请号:PCT/US2008/069679

    申请日:2008-07-10

    CPC classification number: G06Q30/02 G06Q30/0269 G06Q30/0277

    Abstract: Methods and apparatus are described for stimulating user engagement with advertising content. Presentation of an interface in a display for viewing by a user is facilitated. The interface includes a content window occupying a substantially fixed location in the interface. Presentation of a sequence of units of content in the content window, some of which are advertisements is facilitated. Various techniques are described to encourage user engagement and interaction with the content window.

    Abstract translation: 描述了用于激发用户参与广告内容的方法和装置。 在显示器中呈现用户观看的界面是容易的。 界面包括占据接口中基本固定位置的内容窗口。 在内容窗口中呈现内容单元的序列,其中一些是广告。 描述了各种技术来鼓励用户参与和与内容窗口的交互。

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