Abstract:
A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the valence value as well. Statistical measurements may be taken to improve media.
Abstract:
Embodiments described herein enable "in situ" sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis.
Abstract:
A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.
Abstract:
Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance The reactions include physiological responses, survey results, verbatim feedback, event- based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.
Abstract:
A system and method for calculating an objective thought value by contrasting alpha suppression and theta activation in response to stimulus by a media can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the thought value as well. Statistical measurements may be taken to improve media.
Abstract:
A novel approach enables comparing and aggregating physiological responses from viewers to a time-variant media. This approach defines key events in the media, measures physiological response to and timing of each of the key events for each viewer of the media, aggregates such response for each key event, reconnects these events in the order they occur, and creates a "profile" of the piece of media. This profile can then be used to accurately gauge the responses from the viewers as when the viewers are engaged in the media and when they are not engaged. Subsequently, such profile can be used to define what needs to be changed in the media to generate the desired responses from the viewers.
Abstract:
A novel approach enables a new type of sensing -"in persona" sensing, for large scale testing of a media instance via distributed collection and centralized processing of physiological data from each of a large number of viewers in his/her own setting. The physiological data can first be collected from each of the viewers fitted with one or more physiological sensors locally at the place where he/she is watching the media instance. The data collected from the viewers at these distributed locations can then all be transmitted to a centralized location for processing, aggregation, storage, and analysis.
Abstract:
The present invention enables large scale media testing by human testers, where each tester may see multiple pertinent media instances during a single testing session and choose the optimal overall pairings between the testers and the media instances to minimize the number of testers needed for each testing project. By increasing the number of pertinent media views produced by each tester during each testing session, the approach increases the efficiency of media testing and reduces testing costs and time.
Abstract:
Various embodiments of the present invention enable a bottom up analysis approach that derives physiological responses from measured physiological data of viewers of a media, and calculates scores of instances of an event type based on the physiological responses. The scores are then aggregated to rate the event type in addition to scoring the individual event instances. The approach can also form an overall rating of the media by aggregating the event ratings of set of event types within the media.
Abstract:
Embodiments described herein enable the correlation between a media instance and physiological responses of human subjects to the media instance. While the subject is watching and/or listening to the media instance, physiological responses are derived from the physiological data collected from the subject. Additionally, audio and/or video signals of the media instance are collected. Program-identifying information is detected in the collected signals to identify the exact segment of the media instance that the subject is listening to and/or watching. The identified segment of the media instance is then correlated with the one or more physiological responses of the subject.