SYSTEM AND METHOD FOR PROVIDING REAL TIME TELEVISION VIEWING INFORMATION AND POPULARITY TO VIEWERS
    2.
    发明申请
    SYSTEM AND METHOD FOR PROVIDING REAL TIME TELEVISION VIEWING INFORMATION AND POPULARITY TO VIEWERS 审中-公开
    用于向观众提供实时电视观看信息和广播的系统和方法

    公开(公告)号:WO2012047854A8

    公开(公告)日:2013-05-16

    申请号:PCT/US2011054724

    申请日:2011-10-04

    Abstract: A method providing real-time popularity information regarding TV programs, performed during a short period of time at a server with one or more processors and memory. The server receives current TV viewing information from a plurality of distinct households. The current TV viewing information for a household identifies one or more TV programs that are now showing at the household. The server aggregates the current TV viewing information, thereby identifying one or more currently popular TV programs. The currently popular TV programs have more household viewers than less popular TV programs. The server receives a request from a household seeking identification of currently popular TV programs. The server selects one or more of the currently popular TV programs identified during the aggregation, and sends information to the household. The information identifies the selected one or more currently popular TV programs.

    Abstract translation: 一种在具有一个或多个处理器和存储器的服务器上在短时间内执行的关于TV节目的实时流行度信息的方法。 服务器从多个不同的家庭接收当前的电视观看信息。 家庭当前的电视观看信息识别现在在家中显示的一个或多个电视节目。 服务器聚合当前的电视观看信息,从而识别一个或多个当前流行的电视节目。 目前流行的电视节目比较受欢迎的电视节目有更多的家庭观众。 服务器收到来自家庭的请求,寻求当前流行的电视节目的识别。 服务器选择在聚合期间识别的一个或多个当前流行的电视节目,并向家庭发送信息。 该信息标识所选择的一个或多个当前流行的电视节目。

    IDENTIFYING TARGET AUDIENCE FOR A PRODUCT OR SERVICE
    3.
    发明申请
    IDENTIFYING TARGET AUDIENCE FOR A PRODUCT OR SERVICE 审中-公开
    识别产品或服务的目标受众

    公开(公告)号:WO2014158894A3

    公开(公告)日:2014-12-31

    申请号:PCT/US2014020772

    申请日:2014-03-05

    Applicant: GOOGLE INC

    CPC classification number: G06Q30/0204

    Abstract: A method for selecting potential customers for a product/service using a computer server is provided. The computer server collects information consumption activity data, conversion data, and demographic data from panelists that have agreed to share their data with the computer server. For each panelist, the computer server identifies a set of product/service keywords from the information consumption activity data associated with the panelist. For each keyword, the computer server aggregates the demographic data of the panelists associated with the keyword using their conversion data and generates a set of demographic attributes in order to characterize potential customers of the product/service. Subsequently, in response to a request from a client device for characterizing potential customers of a product/service, the computer server identifies product/service keywords and then generates a demographic characterization for the product/service by aggregating the demographic attributes associated with the keywords.

    Abstract translation: 提供了使用计算机服务器选择产品/服务的潜在客户的方法。 计算机服务器从同意与计算机服务器共享其数据的小组成员收集信息消耗活动数据,转换数据和人口统计数据。 对于每个小组成员,计算机服务器从与小组成员关联的信息消费活动数据中识别一组产品/服务关键字。 对于每个关键字,计算机服务器使用其转换数据聚合与关键字关联的小组成员的人口统计数据,并生成一组人口统计属性,以便表征产品/服务的潜在客户。 随后,响应于来自客户端设备的用于表征产品/服务的潜在客户的请求,计算机服务器识别产品/服务关键字,然后通过聚合与关键字相关联的人口统计特性来生成产品/服务的人口统计特征。

    SHARING CONTENT-SYNCHRONIZED RATINGS
    4.
    发明申请
    SHARING CONTENT-SYNCHRONIZED RATINGS 审中-公开
    共享内容同步评分

    公开(公告)号:WO2014047503A3

    公开(公告)日:2014-05-15

    申请号:PCT/US2013061024

    申请日:2013-09-20

    Applicant: GOOGLE INC

    Abstract: Systems, methods and devices described herein enable sharing content-synchronized ratings, related to media content playing on a first device, using one or more second devices. For example, while a television program is playing on a television, a tablet computer acquires and sends content information derived from the video stream to a server. The server identifies the television program by matching the content information to a fingerprint. Then the server system generates a set of instructions, a time-marker, and one or more content-synchronized ratings collected from other user devices. The set of instructions includes instructions for synchronizing to the time -marker, enabling sharing of one or more content-synchronized ratings, and displaying content- synchronized ratings from other users. The set of instructions and content are sent to the tablet computer for execution and display.

    Abstract translation: 本文描述的系统,方法和设备使得能够使用一个或多个第二设备来共享与在第一设备上播放的媒体内容相关的内容同步评级。 例如,当在电视机上播放电视节目时,平板电脑从服务器获取并发送从视频流导出的内容信息。 服务器通过将内容信息与指纹进行匹配来识别电视节目。 然后,服务器系统生成一组指令,时间标记和从其他用户设备收集的一个或多个内容同步的评级。 该组指令包括用于与时标的同步的指令,使得能够共享一个或多个内容同步的评级,以及显示来自其他用户的内容同步的评级。 该指令集和内容被发送到平板电脑进行执行和显示。

    SYSTEMS AND METHODS OF TRACKING ONLINE ADVERTISEMENT EXPOSURE
    5.
    发明申请
    SYSTEMS AND METHODS OF TRACKING ONLINE ADVERTISEMENT EXPOSURE 审中-公开
    跟踪在线广告曝光的系统和方法

    公开(公告)号:WO2013181630A3

    公开(公告)日:2014-04-10

    申请号:PCT/US2013043768

    申请日:2013-05-31

    Applicant: GOOGLE INC

    CPC classification number: G06Q30/0242 G06Q30/0241

    Abstract: A process tracks user advertisement exposure. To enroll a user as a panelist, the process generates a panelist ID and sends it to the user's home router. The process receives a message from the router that includes the panelist ID and a cookie ID associated with a web application. The cookie ID identifies the application and a personal device. The process stores the correlation between the panelist ID and the cookie ID in a database. The process receives an advertisement request from the personal device that includes the cookie ID. The process selects an advertisement and sends it to the personal device. The process also stores information corresponding to the advertisement request in an advertisement log, including the cookie ID and an advertisement identifier. The programs correlate the advertisement request with the panelist ID using the cookie ID. The process generates a report of the user's online advertisement exposure.

    Abstract translation: 过程跟踪用户广告曝光。 要以用户身份注册用户,该过程将生成一个小组成员ID并将其发送到用户的家庭路由器。 该过程从路由器接收到包含小组成员ID和与Web应用程序相关联的cookie ID的消息。 Cookie ID标识应用程序和个人设备。 该过程存储数据库中小组成员ID和Cookie ID之间的相关性。 该过程从包含Cookie ID的个人设备接收广告请求。 该过程选择一个广告并将其发送到个人设备。 该处理还将与广告请求对应的信息存储在广告日志中,包括Cookie ID和广告标识符。 该程序使用Cookie ID将广告请求与小组成员ID相关联。 该过程生成用户在线广告曝光的报告。

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