Abstract:
The present invention relates to a method for providing a main service in accordance with the result of the determination of whether or not a user has viewed an advertisement, wherein a device acquires a rights object required for executing an advertisement connected to a specific service, executes the advertisement, reports details of the execution of the advertisement, acquires a rights object required for executing the specific advertisement, and executes the relevant service.
Abstract:
The present invention relates to an apparatus and method for the compulsory viewing of advertisements in conjunction with a DRM technique for protecting a multimedia service. For this purpose, a method for forcing a user to view advertisements on the device of the user comprises the following steps: upon receipt of a request for the provision of content, determining whether or not information on compulsory advertisement viewing is included in a rights object for the requested content; if information on compulsory advertisement viewing is included, detecting the advertisement relevant to the requested content; playing the detected advertisement for a predetermined compulsory playback time; and providing the requested content upon the completion of the playback of the advertisement.
Abstract:
The present invention provides an encryption key distribution method for service protection and content protection in a mobile broadcasting system, and a system for the same. The encryption key distribution method according to the present invention includes the steps of: a network generating a first encryption key when a broadcasting service starts providing the service thereof to a terminal; the network transmitting a long-term key message containing the first encryption key generated in the previous step to the terminal; the network generating a second encryption key prior to the expiration of the lifetime of the first encryption key; and the network transmitting the long-term key message containing the second encryption key generated in the previous step to the terminal.
Abstract:
A method and apparatus for reporting a consumption time of a service or content in Audience Measurement (AM) which measures a user consumption pattern of the service or the content is provided. A method for reporting a consumption time of the service or the content in a terminal of a content transmission system includes receiving an encryption key for encrypting the service or the content from a broadcasting server and transmitting a message requesting interpretation of the encryption key to a smart card. The message includes consumption time information of the service or the content.
Abstract:
A method for protecting personal information in Audience Measurement (AM) of a digital broadcasting system is provided, including inserting an indicator, which notifies whether a consumption pattern of a service or content provided by a service provider can be measured, into a service guide, to which the information of the service or content is provided by a service provider; and determining whether the AM can be executed for the service or content in accordance with the indicator when the AM function is implemented in a terminal.
Abstract:
Methods and apparatus are provided for providing a DRM service by a user terminal apparatus consuming DRM content in a service environment that provides the DRM content using a plurality of incompatible DRM systems. A license corresponding to the DRM content is acquired from a service providing apparatus that provides the DRM content. It is determined whether the license is a common license having a common DRM interface format. The common DRM interface format of the common license is converted to a format of a first DRM system installed in the user terminal apparatus, when the license is the common license. The license having the format of the first DRM system is applied in reproducing the DRM content. The common license is provided from the service providing apparatus to the user terminal apparatus through a common DRM interface when the service providing apparatus does not support the first DRM system.
Abstract:
An apparatus and method for playing an advertisement in a device depending on use of a multimedia service are provided. The method includes receiving a user request to execute request specific content; determining whether advertisement enforced-watching information is included in a rights object representing a user's consumption rights for the specific content; executing the specific content; stopping, if the advertisement enforced-watching information is included in the rights object the execution of the specific content according to the advertisement enforced-watching information and providing the advertisement to the user after stopping the execution of the specific content; and resuming the stopped execution of the specific content after providing the advertisement to the user is completed.
Abstract:
A method and device for enforcing advertisement viewing in the device are provided. When there is a play request for contents, it is determined whether there is a common Rights Object (RO) linked with an RO of the requested contents. When there is a common RO, information about consumption of advertisements on a plurality of contents is obtained from the common RO. At least one advertisement linked with the requested contents is played on the basis of the obtained information.
Abstract:
According to the present invention, a method for managing an encryption key for a broadcasting service comprises the following steps: receiving, from a DRM agent, a message for requesting a rights object required for receiving content having at least one section; generating a pair of seed keys containing a first key and a second key, and applying hash chains with different directions to the first key and to the second key so as to generate at least one encryption key for each of said at least one section; and transmitting, to the DRM agent, a response message including a context element having an identifier of the content and a key information element, wherein said key information element includes a first encryption key element containing information on the encryption key; a rights encryption key information element containing information on the reference of a rights encryption key; and an encryption data element containing an encryption seed.
Abstract:
A method and apparatus for providing a broadcast service in a communication system is provided. The method includes creating a seed key pair including a first key and a second key, transmitting the seed key pair to a terminal to which the broadcast service is to be provided, creating a certain number of encryption keys using the seed key pair, the certain number corresponding to a lifetime of the seed key pair, encrypting broadcast service data for the lifetime using the encryption keys, and broadcasting the encrypted broadcast service data.