公开(公告)号：WO2021133699A1

公开(公告)日：2021-07-01

申请号：PCT/US2020/066278

申请日：2020-12-20

Applicant: SLING TV L.L.C.

Inventor： MAJOR, R. Drew

IPC: H04N21/2668 ,  H04N21/432 ,  H04N21/433 ,  H04N21/442 ,  H04N21/458 ,  H04N21/658 ,  H04N21/81 ,  H04N21/4325 ,  H04N21/4334 ,  H04N21/44204 ,  H04N21/6581 ,  H04N21/6582 ,  H04N21/812

Abstract: Systems, devices and automated process allow automatic replacement of advertisements or other content in previously-broadcast television programs. A content management system or the like operating on a digital network receives indicia from playback devices that have encountered identified advertisements that are stored in digital video recorders or that are otherwise contained within previously-broadcast television programs. The encounters are recorded in a database for subsequent analysis. If desired, the previously-broadcast advertisements may be replaced with more relevant or engaging advertisements prior to playback to the viewer, thereby allowing a fresher, more relevant and more engaging experience for the viewer.