In a hybrid automobile (20), when an ECO switch (88) is on, a maximum allowable charging power Pcmax is set using a vehicle speed V and a map for setting a maximum allowable charging power in an ECO mode which is in a second relation having a trend for allowing charging of a battery (50) as compared with a map for setting a normal time maximum allowable charging power. The battery (50) is charged with charge/discharge demand power Pb* for execution as a demand charging power which is set based on the state of the battery (50) within the range of the maximum allowable charging power Pcmax at step S140, and an engine (22) and motors (MG1, MG2) are controlled to attain a demand torque Tr.