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    METHOD AND APPARATUS FOR LOCALLY TARGETING VIRTUAL OBJECTS WITHIN A TERMINAL
    3.
    发明公开
    METHOD AND APPARATUS FOR LOCALLY TARGETING VIRTUAL OBJECTS WITHIN A TERMINAL 有权
    方法和设备的虚拟物体内的终端来选择

    公开(公告)号：EP1305947A2

    公开(公告)日：2003-05-02

    申请号：EP01961749.7

    申请日：2001-07-27

    申请人： DISCOVERY COMMUNICATIONS, INC.

    发明人： ASMUSSEN, Michael, L.

    IPC分类号： H04N7/16

    CPC分类号： H04N21/812 ,  H04N7/17318 ,  H04N21/234318 ,  H04N21/235 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/435 ,  H04N21/44222 ,  H04N21/4524 ,  H04N21/4725 ,  H04N21/858 ,  H04N21/8586

    摘要： A method and an apparatus are used to target virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to viewing population information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate group assignment rules that are stored in individual terminals and are used to assign the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income maintained securely and privately within the terminal. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displayed, and may use this information to assist in targeting the virtual object.

    METHOD AND APPARATUS FOR PLACING VIRTUAL OBJECTS
    4.
    发明公开
    METHOD AND APPARATUS FOR PLACING VIRTUAL OBJECTS 有权
    方法和设备把你的虚拟对象

    公开(公告)号：EP1300020A1

    公开(公告)日：2003-04-09

    申请号：EP01950557.7

    申请日：2001-06-28

    申请人： DISCOVERY COMMUNICATIONS, INC.

    发明人： HENDRICKS, John, S. ,  BONNER, Alfred, E. ,  MCCOSKEY, John, S. ,  ASMUSSEN, Michael, L.

    IPC分类号： H04N7/24

    CPC分类号： H04H20/30 ,  G11B27/034 ,  G11B27/28 ,  H04H20/93 ,  H04H60/33 ,  H04N7/173 ,  H04N7/24 ,  H04N21/4331 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/812 ,  H04N21/8586

    摘要： A method and an apparatus are used to place virtual objects in video programs. Programs are selected and virtual object locations are defined in the selected programs. The available virtual objects available are categorized and the categories are correlated to subscriber information. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscriber's terminals to groups, based on factors such as area of dominant influence and household income. A placement plan may instruct the television terminals to display the desired virtual object. The television terminals may record which virtual objects were displayed, and may report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

    VIDEO CONFERENCING USING AN ELECTRONIC BOOK VIEWER
    5.
    发明公开
    VIDEO CONFERENCING USING AN ELECTRONIC BOOK VIEWER 审中-公开
    与使用的电子书显示视频会议

    公开(公告)号：EP1218826A1

    公开(公告)日：2002-07-03

    申请号：EP00960077.6

    申请日：2000-09-08

    申请人： DISCOVERY COMMUNICATIONS, INC.

    发明人： HENDRICKS, John, S. ,  AMSUSSEN, Michael, L.

    IPC分类号： G06F15/02 ,  H04N5/00 ,  H04N7/14 ,  H04N7/15

    CPC分类号： G06F15/0283 ,  H04N7/142 ,  H04N7/147 ,  H04N7/15

    摘要： The present invention provides the capability to perform conference calls, preferably video conference calls, utilizing an enhanced electronic book viewer and/or electronic book delivery system. In one embodiment, the electronic book viewer comprises a memory, a video display, a speaker, a microphone, a transmitter, and a receiver. Data representing an electronic book can be stored in the memory and displayed on the video display. The transmitter is connected to the microphone, while the speaker is connected to the receiver. The transmitter and the receiver have sufficient bandwidth to accommodate a conference call. In another embodiment, the electronic book viewer comprises a memory, a video display, a speaker, a microphone, a transmitter, a receiver, a processor, and conference calling software. The processor is connected to the other components, and the conference calling software executes on the processor, enabling the electronic book viewer to be utilized in a conference call. Optionally, the conference call includes video received by the electronic book viewer and displayed on the video display.

    ELECTRONIC BOOK SELECTION AND DELIVERY SYSTEM WITH TARGETED ADVERTISING
    7.
    发明公开
    ELECTRONIC BOOK SELECTION AND DELIVERY SYSTEM WITH TARGETED ADVERTISING 审中-公开
    电子系统有针对性的广告选择和递送书籍

    公开(公告)号：EP1190354A2

    公开(公告)日：2002-03-27

    申请号：EP00941287.5

    申请日：2000-06-09

    申请人： DISCOVERY COMMUNICATIONS, INC.

    发明人： HENDRICKS, John, S. ,  ASMUSSEN, Michael, L.

    IPC分类号： G06F17/60

    CPC分类号： G06Q30/02

    摘要： The invention, an electronic book selection and delivery system, supports the inclusion of advertisements targeted based on subscriber likes and dislikes text. The system includes a targeted advertising management system that compiles information about electronic book subscribers, electronic books, and advertisements and optimally selects advertisements to be placed in electronic books customized for an individual subscriber. The system contains an operations center, a distribution system, a home system, and a billing and collection system. The operations center, in conjunction with the targeted advertising management system performs the functions of manipulation of text data, security and coding of text, cataloging of electronic books, message center, advertising selection, insertion and delivery functions. The home system connects to a distribution system, generates menus and stores text, and transacts through communicating mechanisms. A portable electronic book-shaped viewing device is used for viewing the text and advertisements. Advertisements may be targeted to individual home systems based on common characteristics of subscribers, including area of dominant influence, age, reading habits and income.